Notting Hill Shops

Establishment neighborhood
goop London
188 Westbourne Grove, Notting Hill
London finally gets a dose of goop IRL. We’ve opened our very own Notting Hill store in the city where it all began ten years ago (at GP’s kitchen table). Designed by Fran Hickman, this is one of our biggest retail ventures yet: four floors, flooded with natural light, complete with olive trees and wildflowers. Start at the bottom—a blue velvet boudoir filled with an array of G. Sport apparel, supplements, and other super functional and great-looking workout gear. Climb a few steps and enter the world of goop home (and the gorgeousness that is the goop x CB2 collaboration) with doors opening onto an ivy-covered, stone-walled garden. Up one more flight, you’ll find a London-specific edit of G. Label, Stella McCartney, Co, and more. Finally, the top floor is a wonderland of clean, nontoxic beauty products with custom vanities where you can chill out and try everything before you buy. Images courtesy of Appear Here.
Wild at Heart
222 Westbourne Grove, Notting Hill
Nikki Tibbles’s flower emporium has been around for over twenty years, making her a household name and her shops—a concession at the entrance to Liberty, a landmarked turquoise street island in Notting Hill, and a formal Chelsea boutique—an institution. You can count on Wild at Heart for its signature graphic bouquets, which make perfect gifts no matter what the occasion. The seasonal jam-jar arrangements make a particularly thoughtful gift for the host as they're so easy to throw on the table or mantle for quick dinnertime décor.
Couverture and the Garbstore
188 Kensington Park Rd., Notting Hill
Run by husband-and-wife team Ian Paley and Emily Dyson, this multilevel space is stocked with independent designers from all over the globe. While the women's section is home to plenty of international names that are hard to find elsewhere (along with a strong NYC contingent like Rachel Comey and Steven Alan), it's the meticulously edited kids’ selection—Morley tees, Oeuf toys—that's earned the shop praise from locals and visitors alike.
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