Savile Row & Jermyn Street
Savile Row, Mayfair
Savile Row is pretty much synonymous with bespoke tailoring. The street has been home to the world's finest tailors for centuries, and the primarily family-owned outfitters on the street have been honing the craft for generations. Nearby Jermyn Street also boasts some serious boutiques and tailors with a reputation for excellent shirting. Case in point: Nobody really does it better than Turnbull & Asser (in business for more than 100 years), Photo: Nick Richards
400 Oxford St., Mayfair
Simply put, this is one of the best department stores in the world. While the layout is refreshingly easy to navigate, no two visits are the same as there's always something new in the works, be it a pop-up shop or temporary exhibit. The Food Hall alone is worth a visit...same goes for the legendary Shoe Galleries.
Bond Street, Mayfair
A walk down New and Old Bond Street yields eponymous boutiques from some of the world's best designers in clothing and jewelry. Solange-Azagury Partridge (her store is a must-see), Cartier, Miu Miu, Boucheron, and Yves Saint Laurent are all here.
24-27 S. Molton St., Mayfair
Credited with breaking designers like Alexander McQueen and Christopher Kane, Browns is one of the biggest fashion megaships in London—and it has been since 1970, when it opened on a single floor of a townhouse (it's since expanded to consume five adjacent townhouses).
Bruton St., Mayfair
There's often something interesting going on at the top of the road in Berkeley Square, but you'll also find flagships for Stella McCartney, Diane von Furstenberg, and Maison Martin Margiela.
The New Craftsmen
34 North Row, Mayfair
Previously a pop-up, The New Craftsmen has found its home on a refreshingly quiet street near Marble Arch. There, you’ll find the handicrafts of makers from across the British Isles, whether it’s reed baskets and place mats from a basket weaver in Devon, or the young illustrator Rose de Borman’s folky and exquisite silk cushions, or custom light-fixtures (both the glass cloche and the cord can be specified). It all may sound a little crafty, but it comes together in a totally livable, contemporary way. Plus, many of the artisans carried do custom-work, which can be commissioned through the shop.
John Bell & Croyden
50-54 Wigmore St., Mayfair
While the Queen's "Chemist" (pharmacy) certainly isn't new—the first shop opened in 1798—it's had a major revamp this year that's worth mentioning. We're big fans of the shop regardless of its looks, but the new lighting, modern display cases, and layout make it that much more compelling. You can find most medicines, tinctures, band aids, wraps, bath accessories, and vitamins here, but it's the fancy English heritage soaps, bath products, and grooming accessories that make it unique: They carry everything from Floris soaps and perfumes—the Royal family's preferred brand—to Mason & Pearson brushes, Grether's Pastilles, and more.
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