Mayfair Shops

Establishment neighborhood
The New Craftsmen
34 North Row, Mayfair
Previously a pop-up, The New Craftsmen has found its home on a refreshingly quiet street near Marble Arch. There, you’ll find the handicrafts of makers from across the British Isles, whether it’s reed baskets and place mats from a basket weaver in Devon, or the young illustrator Rose de Borman’s folky and exquisite silk cushions, or custom light-fixtures (both the glass cloche and the cord can be specified). It all may sound a little crafty, but it comes together in a totally livable, contemporary way. Plus, many of the artisans carried do custom-work, which can be commissioned through the shop.
John Bell & Croyden
50-54 Wigmore St., Mayfair
While the Queen's "Chemist" (pharmacy) certainly isn't new—the first shop opened in 1798—it's had a major revamp this year that's worth mentioning. We're big fans of the shop regardless of its looks, but the new lighting, modern display cases, and layout make it that much more compelling. You can find most medicines, tinctures, band aids, wraps, bath accessories, and vitamins here, but it's the fancy English heritage soaps, bath products, and grooming accessories that make it unique: They carry everything from Floris soaps and perfumes—the Royal family's preferred brand—to Mason & Pearson brushes, Grether's Pastilles, and more.
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