5 Carlos Place, Mayfair
Six meticulously restored floors of a Georgian townhouse filled with fashion is the latest venture from the UK luxury retailer, Matches. Directly across from the Connaught Hotel, the store takes the shopping experience up a notch with a service that lets you choose—from the office, a cab, the airport, wherever—what you want to try on before you get there. All the loot is waiting in a fitting room with your name on it when you arrive. Matches is also breathing life into the space beyond the merchandise, with evening talks and workshops, a café space with rotating chefs, and a gorgeous tropical-themed garden to catch your breath.
59 S. Audley St., Mayfair
Love or Nothing Baby is a fairly cheeky name for a luxury luggage company, but founder and designer Melissa Morris (who cut her teeth at Belstaff), spent years researching, sourcing, and designing her beautifully made Italian leather bags. Aside from the luggage, we love the smaller pieces, too, like the card-holders and leather clutches with compartments for phones, money and iPads. The boutique on South Audley street feels like being in a mahogany-clad library and is always a treat to pop in for a bit of peace and quiet while browsing the goods.
7 Carlos Pl., Mayfair
On a corner of Carlos Place—arguably the most sublime shopping street in Mayfair—is McCormack’s atelier. The three-floor townhouse is filled with such beautiful furniture and art collection that you forget you’re there for the jewels. Until you see them: necklaces of cascading diamonds, Art Deco drop earrings, and engagement rings galore. And McCormack excels at breathing new life into family heirloom rings by creating modern “jackets” of jewels to surround the older piece to make it wearable for modern styles. An appointment here might involve relaxing on the sofas upstairs, flipping through the dozens of art and photography books stacked elegantly on the shelves for reference, or chatting with the designer about what your aesthetic preferences. McCormack considers herself a family jeweler, which is fair given that once you’ve ordered a piece, you’re likely to continue going back. The entire experience is bespoke, elegant and thoughtful.
43 S. Audley St., Mayfair
Sure, we hit Frette for the heavenly sheets, towels, and bedding, but when it comes to their new London flagship, we also go here just to admire the space. The luxury Italian bedding company made a genius move enlisting Milanese design duo of the moment, Dimore Studio, to do the space. The two floors shimmer in tones of emerald and gold, punctuated by a grand, black staircase and satin arm chairs dotted throughout. They offer bespoke, personalized sets.
41 Conduit St., Mayfair
This ethical fashion label debuted a pop-up in Mayfair (open through December), and what's even better is that they've gone down the concept shop route, sharing the love with other brands that hold their same ethos. This means that when you drop in to peruse their collection, you can stay for a while and enjoy some of Jasmine Hemsley's Ayurvedic nosh at her "pop in" shop East by West, try out Tata Harper's beautiful cosmetics, and take in Tuk Tuk Flower Studio's artful arrangements. (Maiyet's permanent flagship store is in Soho.)
Phillips de Pury Auctions
30 Berkeley Sq., Mayfair
This fabled house offers exhibitions and auctions of a diverse range of modern art, design, photography, and jewelry. The expansive building, right on Berkeley Square is a thing of beauty in and of itself.
14a Hay Hill, Mayfair
Representing many of today's most significant designers from Jasper Morrison, to Hella Jongerius and Maarten van Severen, their bijoux space off Dover Street is a worthwhile quick stop in Mayfair.
Duke Street Emporium
55 Duke St., Mayfair
When British basics brand Jigsaw opened their new Duke Street location, they called in excellent bedfellows: beloved coffee shop Fernandez & Wells and clothing boutique The Shop at Bluebird. They’ll entice you in for a snack at Fernandez & Wells, send you on a quick whirl through the bijoux Bluebird with pieces from Carven and Maison Kitsuné, and send you home with a well-priced T-shirt or dress from Jigsaw. Smart.
1 Thayer Street, Marylebone
Britain's high street—marked most notably by Topshop—will always be a siren song for travelers (and fashion editors), but as is the way of global shopping, much of it is now available everywhere. Whistles, on the other hand, is still almost exclusively available in Europe, and in London in particular (they do have a small presence in Bloomingdales in New York). The pieces are streamlined, well-made, and trend-averse.
Wolf & Badger
32 Dover St., Mayfair
Established in 2009 by brothers, Henry and George Graham, Wolf & Badger is predicated on the idea of launching new soon-to-be big designer talent. The concept is taking off, as they now have two London-based boutiques (the other one is in Notting Hill).
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