Chelsea Shops

Establishment neighborhood
Baar & Bass
336 King's Rd., Chelsea
Fashion giants, like Dover Street Market, Matches, and Selfridges, may have every sartorial desire covered, but it’s the smaller, more intimate stores that are the backbone of London. Baar & Baas on the King's Road is the perfect example. Maddie Chesterton’s edit is arty and quirky: silky Rixo tea dresses, striped Bella Freud knits and flared pants, retro Terry de Havilland platforms, and the most sublime Sophie Lis jewelry are just a few of the special offerings. It’s all luxuriously bohemian and ’60s-inspired. And the selection of cookbooks, candles, and cards solves virtually every gift buying dilemma, every time.
The Conran Shop
81 Fulham Rd., Chelsea
Terence Conran of Habitat fame is one of the—if not the—most prominent figures in British design, and his legendary shop is just one of his many legacies. His son Jasper is heir to his throne: He's recently overhauled the store's layout, style, and feel. Mixing furniture into realistic and enticing homelike vignettes, the shop is now a source of inspiration as much as it is the place to buy twentieth-century design large and small. Along with all the Eames, Saarinens, and van der Rohes—not to mention Donald Judd's furniture designs, for which Conran has the exclusive—the knickknacks, stationery, and design books are unparalleled, making it hard to walk out empty-handed. There is also another location in Marylebone.
De Gournay
112 Old Church St., Chelsea
There's a good chance you would find De Gournay without a heads up from us, if only because it's nearly impossible to walk by its windows without getting drawn into the elegant showroom. It offers fabrics, furniture, plates, and custom design services, but De Gournay's true specialty is luxury hand-painted wallpapers in Chinoiserie patterns. Owner Claud Cecil Gurney seeks out painters who have been in the business for generations, and the wallpapers are indisputably the best in this increasingly rare trade.
Wild at Heart
30A Pimlico Rd., Chelsea
Nikki Tibbles' flower emporium is over twenty years strong, making her a household name and her shops—a concession at the entrance to Liberty, a landmarked turquoise street island in Notting Hill, and a formal Chelsea boutique—an institution. You can count on Wild at Heart for their signature graphic bouquets which make perfect gifts no matter what the occasion. Their seasonal jam jar arrangements make a particularly thoughtful gift for the host as they're so easy to throw on the table or mantle for quick dinnertime decor.
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