goop Shop-in-Shop Harvey Nichols
109-125 Knightsbridge, Belgravia
With its seventeenth-century grandeur, impossibly impressive food scene, world-class shopping, and top-tier museums, London has always had us enthralled. Opening our first international goop store in pastel-pretty Notting Hill was a natural fit. Then it was time for our first pop-up store-in-store, and we all collectively whispered: Harvey Nichols. Designed by Charles & Co to fuse the best of Californian and British design sensibilities—a little mid-century modern, a little sweet floral—the space stocks the A-list of #goodcleangoop beauty, a London-specific edit of G. Label, Tabitha Simmons shoes and jewelry, and a whole lot more. You’ll find us on the fourth floor.
Moda Operandi Mews
32 Grosvenor Crescent Mews, Belgravia
Tucked away in a listed Belgravia mews house—appropriately upmarket for the luxurious runway online retailer—Moda's first European showroom has been sumptuously decorated by the local design house, Fran Hickman. With warm, pink walls and a spiral staircase that leads to the upstairs of the historic townhouse (which was previously listed as a stable block), the entire space is reminiscent of an enormous, luxurious dressing room—especially fitting since the experience is totally private and by appointment only. In London, Moda fans get first dibs on straight-off-the-runway collections, ready-to-wear collections, and giftables.
127/128 Sloane St., Belgravia
With shops in Dubai, Beirut, and Abu Dhabi, this Middle Eastern retailer has now arrived in London in a sprawling space that couldn't be more at home on tony Sloane Square. With a Nordic-concept-store look and a mini-department-store feel, it offers plenty of dedicated room for designers like Victoria Beckham, Elie Saab, and Isabel Marant, while more niche brands like Bella Freud, Malone Souliers, and Monreal London get their airtime on the surrounding racks and displays. Meanwhile, the Bistrotheque team serves up all-day snacks and drinks at the in-store April's Cafe. As a bonus, it has a leafy and secluded courtyard, making it all the more of a destination for West London's fashion crowd.
36 Kinnerton St., Belgravia
Hidden in a mews house on a noncommercial street, Egg is a total gem of a store, selling simply cut yet luxurious pieces that make for great casualwear. It's hard to find any fault with its clean, airy aesthetic.
Tucked away in a two story Belgravia mews house—appropriately upmarket for the luxe e-tailer's second brick-and-mortar outpost—M’oda’s London showroom is decked out by design legend, Fran Hickman. The space is polished and feminine, with just enough pomp to impress but still let the merch shine (it's an ever-evolving assortment of Delpozo gowns, Aquazzura heels, fine jewelry and more). This is a by-invitation-only operation, so call ahead for an appointment.
12 Duke of York Sq., Belgravia
At this Philippe Starck–designed (and gilded) shop, you'll find all Taschen's trademark tomes on art, photography, fashion, architecture, film, erotica, and more. Conveniently placed right across the street from the Saatchi Gallery, this is a shop for the well-heeled art lover. The gallery space downstairs shows off certain titles in more detail.
4 Sloane Sq., Belgravia
David Mellor is a household name in London for cutlery, plates, glassware, and more. The aesthetic is plain, simple and made-to-last, meaning that London kitchens will continue to depend on this Sloane Square outpost for years to come.
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