Indre By

Establishment neighborhood
Store Regnegade 12, Indre By
Ganni's reach is pretty far beyond Copenhagen at this point, but there's nothing quite like visiting the designer's storefront in their hometown. Run by husband-and-wife pair Ditte and Nicolaj Reffstrup, the brand still has a family company feel, with Ditte handling the creative side and Nicolaj running the business. They're great in every category, but we love them best for flirty, easy dresses and the coolest winter-ready boots, which, incidentally, look pretty great together.
Henrik Vibskov
Krystalgade 6, Indre By
In addition to fashion design, Henrik Vibskov does installation artwork and performs music, which helps explain his avant-garde approach to fashion–he's known for bright colors, bulky and unexpected shapes, and unusual, mismatched textures. Vibskov is one of relatively few Scandinavian designers that shows in Paris, and is famous for the theatrical perspective he brings to each show and his bright, outlandish aesthetic, which is in some ways antithetical to the minimalism of many of his Copenhagen peers. His shop is actually multi-label, so in addition to his own pieces, you can sift through Missoni scarves, unicorn-fringed Angel Chen sweaters, and Michiko Koshino rain jackets.
Project 4
Larsbjørsstræde 19., Indre By
The first thing that draws you in to Project 4 is the relatively packed interior, which stands in stark (and refreshing) contrast to the rest of the city's minimalist showrooms. The racks here are filled with a very cool edit of both Danish clothing and pieces from international brands, with a healthy selection of sweaters, bags, and shoes. They're always sourcing new and hard-to-find items, so we never leave without learning about a new brand or designer to keep track of.
Norse Store Women
Pilestræde 39 St., Indre By
Norse Store first gained a following as a multi-brand store in downtown Copenhagen, so its own-brand men's clothing, which launched in 2009, was an immediate success. Unsurprisingly, their new women's shop (just around the corner from their original store right in the center of the city), was a long time coming—and so worth the wait. For starters, there's the elegant, modern interior that juxtaposes plush carpets against raw wood shelving. The buy of women's clothes is a delicately curated mix of high-concept minimalist fashion like APC rain jackets and knit Missoni pants, accessibly priced classics from brands like Adidas and Hestra, and their own sea-inspired line, which has perfect Breton-striped shirts and classic sweaters built for surviving a Scandinavian winter. There's also a great selection of books, bags, and other high-design gift items.
Hotel SP34
Skt. Peders Straede 34, Indre By
Studious, clean, and efficient, Hotel SP34 is a new kid on the block, offering up a comfortable stay in the bohemian Latin Quarter, just a bit outside the city center. The space is made up of three townhouses, which lend a quaint, laid-back feel—think: grey-walled guest rooms, mid-century modern furnishings, and brass light fixtures. The terraced rooms offer floor-to-ceiling views of either the city or the courtyard. There's an outpost of Cocks and Cows, a local chain that serves Americana-style burgers, steaks, and BBQ fare. In the hotel lobby there's a complimentary wine hour that's a hit with the twentysomethings.