Travel

Aspen Shops

Establishment neighborhood
goop MRKT
422 E. Cooper Ave., Aspen
After spending summer 2018 at our pop-up in Aspen, we knew we couldn’t miss ski season in one of our favorite mountain towns. That’s why on December 12, we’ll be planting our poles in a Mia Dalton Studio–designed shop-meets-chalet downtown. Our 1,649-square-foot winter home is basically a gooped-up Swiss chalet—meaning it’s as modern as it is comfortable. Dalton created a cozy, Rocky-Mountains-meet-modern-design take on the Aspen lifestyle, and we stocked the shelves with a selection of skiwear (including all the pieces from our goop x Perfect Moment collaboration), après-ski gear from brands like Madeleine Thompson and Monrow, and après-cocktail gear from brands like G. Label and Armani. Should you need supplies to recover from too much of a good thing, we’ll have wellness selects and workout accessories on hand, as well as home goods, including luxurious linens from Hangai and Texidors. We even took care of the mini mogulers: The Kids Ski Shop has everything you need to outfit the littles for a day on the mountain. Pop in to stock up on all the ultrahydrating, anti-chapping beauty products you need for the slopes (goop Beauty, Vintner’s Daughter, and…
Explore Booksellers
221 E. Main St., Aspen
This charming indie bookstore is the kind of place you go for a vacation read and end up walking out with a stack of historical novels, detective stories, and hard-to-find biographies. They also host a children's storytime (a great rainy-day or après-ski activity), as well as a range of literary events for adults—from author readings to a writer's open mic night. If you get hungry while browsing, or after an event, head upstairs to their Pyramid Bistro, which is also open late.
MAX
609 E. Cooper Ave., Aspen
Max Martinez and his eponymous stores (there are also locations in Boulder and Denver) are really the cream of the Colorado fashion crop. An early buyer of now-household name brands like Isabel Marant, Martinez's boutiques always carry a mix of name-brand classics and little-known newcomers. It's probably the most luxurious of Aspen's boutiques, so go for investment pieces like Nili Lotan sweaters, Céline bags, and Pierre Hardy boots. If you can, try to stop in when Max is in the store—in addition to being the warmest host imaginable, he has an amazing eye for pieces that flatter specific people.
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