Aspen Shops

Establishment neighborhood
Shopping in Aspen
Aspen Citywide
Aspen is a picky shopper’s paradise. There are no so-so options, only beautifully merchandized boutiques, all the sporty brands you need in a mountain town (hello, Lululemon), and the best edits from pricier luxury design houses. A few standouts include the gorgeous Ralph Lauren store and Moncler for padded, functional ski gear that’s outrageously stylish. You can’t beat the giant Gucci and Dior locations which have (we think) the best curation anywhere. Keep one afternoon open to wander around town to dip in and out of all the stores on Hyman Avenue—there are several vintage gems hidden amongst the heavy hitters. Image courtesy of The Little Nell.
The Art of the Cozy
411 E Hyman Ave., Aspen
Forget something? The Art of the Cozy has comfort sorted. Shearling coats, chic ski suits, thermal leggings, candles, CBD drops—really anything and everything you need to feel prepared in the mountains. A beaded necklace from Lizzie Fortunato, an elegant suede weekender from Métier, or a sweet onesie for the little in your life can all be found in one cute place. Spend some time browsing the beautifully curated shelves and prepare to carve out some suitcase space to get your haul home. Images courtesy of Alexis Ahrling.
Explore Booksellers
221 E. Main St., Aspen
This charming indie bookstore is the kind of place you go for a vacation read and end up walking out with a stack of historical novels, detective stories, and hard-to-find biographies. They also host a children's storytime (a great rainy-day or après-ski activity), as well as a range of literary events for adults—from author readings to a writer's open mic night. If you get hungry while browsing, or after an event, head upstairs to their Pyramid Bistro, which is also open late.
609 E. Cooper Ave., Aspen
Max Martinez and his eponymous stores (there are also locations in Boulder and Denver) are really the cream of the Colorado fashion crop. An early buyer of now-household name brands like Isabel Marant, Martinez's boutiques always carry a mix of name-brand classics and little-known newcomers. It's probably the most luxurious of Aspen's boutiques, so go for investment pieces like Nili Lotan sweaters, Céline bags, and Pierre Hardy boots. If you can, try to stop in when Max is in the store—in addition to being the warmest host imaginable, he has an amazing eye for pieces that flatter specific people.