Travel

Aspen Shops

Establishment neighborhood
Shopping in Downtown Aspen
Downtown Aspen
Aspen is a picky shopper’s paradise. There are no so-so options, only beautifully merchandized boutiques, all the sporty brands you need in a mountain town, and the best edits from luxury design houses. A few standouts include the gorgeous REVOLVE & FWRD pop-up store, Etc. for statement pieces, and Moncler for padded, stylish ski gear. You can’t beat the giant Prada, Gucci, and Dior locations which have (we think) the best curation anywhere. Keep one afternoon open to wander around town to dip in and out of all the stores on Hyman Avenue—there are several vintage gems hidden amongst the heavy hitters.
MAX
609 E. Cooper Ave., Aspen
Max Martinez and his eponymous stores are really the cream of the Colorado fashion crop. An early buyer of now-household name brands like Isabel Marant, Martinez's boutiques always carry a mix of name-brand classics and little-known newcomers. It's probably the most luxurious of Aspen's boutiques, so go for investment pieces like Nili Lotan sweaters, Céline bags, and Pierre Hardy boots. If you can, try to stop in when Max is in the store—in addition to being the warmest host imaginable, he has an amazing eye for pieces that flatter specific people.
AETHER Apparel
405 E. Cooper Ave., Aspen
Ski coats around these parts tend to skew overly technical or ridiculously over-the-top, but this Los Angeles-based brand is all about basics in subtle colorways that look just as good on the streets of New York as they do in Highlands Bowl. They've got their technical bases covered, too, as all of their jackets are supremely warm, with features like helmet-friendly hoods, waterproof seam seals, and built-in avalanche safety sensors. In the summer, stop by their sleek, gorgeously-designed store for sweat-wicking hiking layers, super-light rain jackets, and really good sunglasses.