Travel

West Hollywood Shops

Establishment neighborhood
The GREAT
8575 Melrose Ave., West Hollywood
Designers Emily Current and Merritt Elliott are known for their denim line Current/Elliott. In 2015, they launched the GREAT., a vintage-inspired line of denim, embroidered sweatshirts, and super soft tees. The 1,800-square-foot space sits on a well-trafficked stretch of Melrose Avenue, and features plenty of thoughtful details: Fixtures are inspired by antique brass buttons and rivets on denim, Venetian Murano glass chandeliers hang overhead, and there’s a wall lined with hand-painted green Moroccan tile—a nod to the brand’s signature army jackets. Another visual coup is the wallcovering, done in collaboration with Portola paint, and meant to resemble timeworn denim. There’s the core line, for which they’re best known, but there are also lots of one-offs: a hand-selected assortment of vintage clothes and jewelry, plus little things that make great gifts, like perfume from Coqui Coqui, embroidered bandanas, and beautifully wrapped sage bundles.
Fred Segal Loves Browns Pop-Up (Closed)
8500 Sunset Blvd., West Hollywood
Through the end of October 2018, London-based retailer Browns Fashion gets a dose of West Coast sunshine popping up into the newly minted Fred Segal space on Sunset Boulevard. The eight-week-long pop-up is tied to Browns' Nomad project, a fresh traveling retail concept that began last fall in East London. Here, in a raw, light-filled space taking up a prime corner in Fred Segal, fixtures and furniture are constructed from recycled materials, while industrial-style shelving displays bags by BOYY and Danse Lente and shoes from the likes of Acne Studios and Jennifer Chamandi. Look for ready-to-wear exclusives from new-to-us labels such as Conner Ives, Ambush, Edward Crutchley, and Molly Goddard for both men and women. Photos: Erik Melvin
Amanu Studio
605 West Knoll, West Hollywood
There are many reasons to travel to Capri. But one of the ones you probably wouldn’t think of is footwear. So good are the strappy leather sandals you find at the family-run workshops on the island that stylist Anita Patrickson used to stock up on custom sandals every time she traveled there. With Amanu Studio, she brings her love of the made-to-measure slides, gladiators, and thongs to the States. To make sure that her West Hollywood studio re-creates the experience as closely as possible, she worked with an Italian master cobbler for months to train her team. There are ten core styles to choose from, and everything from the leather sole to the straps is totally customizable and cobbled together right on the spot. You can be in and out the door with a pair of bespoke sandals in hand (or on foot) in eight minutes. Amanu even keeps your measurements on file—smart, because you’ll be back. Advance appointments are encouraged.
Vince
8538 Melrose Ave., West Hollywood
Vince is one of those brands that's so synonymous with West Coast living that it should come as no surprise its new 2,100-square-foot flagship exudes the same casual yet polished vibe. (For further proof, check out the brand's creative director Caroline Belhumeur's aspirational LA setup.) Light pours in through the floor-to-ceiling windows that look out onto Melrose Avenue, and inside, the rugged industrial space is marked by concrete floors, vintage textiles, and greenery—yes, that's a cactus wall. Look for a rotating roster of men's and womenswear, plus footwear, like leather slip-on sneakers and easy pool slides.
Veronica Beard
8471 Melrose Pl., West Hollywood
Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard bring their East-meets-West-Coast sensibility to an 1,800-square-foot space on Melrose Place. They tapped Ralph Lauren veteran Carolina de Neufville to outfit the shop, marked by a pink facade, with their inimitable mix of leopard and greenery, plus a mix of vintage furniture and paintings by local artists. As far as the clothes go, their signature Dickey Jacket (a blazer with interchangeable dickeys) takes center stage, playing well with their new denim line. Timed to the store opening, look for a limited-edition run of denim jackets hand-painted by Donald Robertson, as well as a votive candle trio the duo designed with Robertson. To round out the assortment of flouncy floral printed dresses and sheer button-front blouses, there's an edit of sunnies from Le Specs, scarves from St Piece, and leather carryalls and pouches from Clare V.
Converso
7257 Beverly Blvd, West Hollywood
It was only a matter of time until Lawrence Converso, owner of the eponymous modern furniture gallery, opened a space in LA. Known as one of design world's go-to dealers for all things modern, from furnishings to accessories, he started collecting nearly twenty-five years ago in Chicago, where his in-the-know customer base quickly grew (an online presence and an expansive NYC showroom soon followed). His new West Coast location on Beverly Boulevard showcases some of his incredible, rare finds by American and international modernist greats like George Nelson, Paul Evans, Tommi Parzinger, and more–all in an airy, bright space. (There's also a smaller room for showcasing unique sculpture and art exhibitions.) Converso himself is so approachable and outwardly passionate about mid-century design, you'll find yourself popping into the store often in hopes of catching him on one of his LA trips.
Outdoor Voices
8425 Melrose Ave., West Hollywood
For its first LA location, Austin-based lifestyle brand Outdoor Voices put down roots on Melrose in West Hollywood—a kind of health-conscious hub that counts the likes of Playlist Yoga, Alfred Tea, and Beaming as its neighbors. Inspired by California's wellness-minded lifestyle, the design team at McGuire Moorman took its inspiration from the kind of palette you'd find at, say, a crystal shop: Fitting rooms are wrapped in bright, vintage Knoll fabrics, materials like plywood and plaster add to the light-filled minimal space, and the assortment of gear—everything from pale pinks to yellows and blues—feels totally on point. Bonus: There's lots of exclusive-to-LA merchandise, including hot-pink retro-logoed hats, cropped tees, and long-sleeved shirts—all the better to be #doingthings in. Photos: Josh Cho
Cult Gaia (Closed)
8441 Melrose Pl., West Hollywood
Just in time for your next holiday getaway: everyone's favorite vacation brand Cult Gaia is setting up a temporary shop on Melrose Place, counting Alfred Tea and Moon Juice as its neighbors. From now through December 31st, not only will the Instagram-ready bamboo Ark Bags (now, in colors like lapis blue and multi) be on offer, but there's also a selection of packable, easy dresses, tortoise hoop earrings, and silk turbans. They've also teamed up with Assouline on a wall of vacation-themed coffee table books available to flip through, and perhaps inspire your next escape.
Not So General
7209 Santa Monica Boulevard, West Hollywood
Not So General's aesthetic and story are equally compelling: The showroom and gallery hosts some of the most gorgeous global design, from mid-century furniture to photography to cutting-edge artistic accessories sourced from talented designers across the US and beyond. It's owner Paul Davidge has a keen eye for talent, and a devoted passion for art and design. A London native and finance attorney, he founded NSG in 2016 after years of remodeling properties and diving into the world of aesthetics. The space is a vibrant, impeccably-curated representation of his interests–and offers an exclusive LA home to numerous designers' wares. A must-see if you're in the area (be sure to make an appointment if you're wanting to stop by on a weekend).
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