If you’re going to open a flower company, you might call it something sweet and whimsical. If you’re going to open a flower company with wit and irreverence, you might call it Pigsty. Which is exactly what Hope Sword did. Sword’s wild and free-flowing florals have accented many of goop's haunts in California, including Little Prince and Jenni Kayne. When this Venice-based doyenne’s not tucking in a Malibu/Santa Barbara/Palm Springs wedding tent, she’s sprinkling her zero-waste bouquets in the windows, tables, and rafters of local eateries and boutiques. (You can also stock up on Pigsty’s sleeves of blooms at the Butcher’s Daughter, the Waterfront Café, Rainbow Acres, and more—weekly.) And when she’s doing none of the above, she’s usually foraging the California hills for grasses, poppies, passionfruit vines—anything green, wild, and beautiful. Sword's arrangements are nontraditional—imagine mashups of dahlias, garden roses, protea, ranunculus. And they're so rich with shape and quirky personality, you may catch yourself waving back at one of the hand-shaped leaves in her bouquets. She's hyperattentive to detail but also flexible when working with clients. After all, it takes a certain level of vision…
A bouquet of wildflowers and roses landed on the desk of a goop editor recently, and everyone in the office gaped. The light pink and yellow flowers were stunningly arranged and so fresh you could smell them ten desks away. It was the Platonic ideal of a bouquet—thoughtful and artistic and perfect. This was our first introduction to FLOOM, a relatively new online floral-delivery service. It was founded by Paris-born Lana Elie, who has held creative roles at high-end luxury brands across the globe. The service is incredibly streamlined. The site is easy to navigate and the arrangements come looking exactly how you order them. The service works with local floral designers in both New York and Los Angeles to make sure everything is fresh and delivered intact.
Emma Feil Photography
Emma Feil is well-known around Los Angeles, and for good reason: She’s the master of candid occasion shots—be they weddings, home interiors, birthday parties, or a special portrait of your newborn. Feil manages the impossible with kids—unstaged, active shots of little ones in motion, often looking directly at the camera (not easy). Many of the pictures featured on some of our favorite websites, like Clare V and Ariel Gordon, are stellar examples of Feil’s product-based work.
We recently attended a desert feast, cooked under the stars and inches from our table by Moonrise Standard: platters of lamb so tender we could pull it apart, bowls of spicy hominy, crunchy salads, and an incredible orange polenta cake. The surest sign of a great meal: Everyone stopped talking. Feasts are typically seven courses and emphasize whatever is best that is seasonal and local. The company hosts events throughout California and is available to cater smaller-scale parties and dinners.
West Coast Music
9595 Wilshire Blvd., Beverly Hills
Jim Eppolito has been running his full-service production company for over two decades: He knows what he’s doing. West Coast Music specializes in what the company describes as “record-industry quality” music for events—which could be as large as the Golden Globes or as small as an intimate wedding for less than a hundred guests. The company has relationships with big-name talent like Bruno Mars and Stevie Wonder, as well as full orchestras, dance troupes, bands, and DJs.
We have often found that the realities of hosting an outdoor sleepover have a way of stalling plans. Camp’d Out is a full-service luxury tent company that accommodates off-the-grid locations with ease. Pick a patch of desert or an unoccupied hillside (with permission, of course) and this female-founded company will handle the rest. Tents are spacious and decked out with comfortable blow-up mattresses, organic sheets, rugs underfoot, and handy storm lamps. Camp’d Out will also tailor the campsite to your event with heaters, a camp butler to help with the drinks, a fire pit to ward off the chill (and toast a few s’mores), and an outdoor lounge area to maximize the under-the-stars experience. Go big and book Moonrise Standard to cook a feast. You won’t regret it.
Night and Market Song Catering
Kris and Sarah Yenbamroong have all of LA under the spell of their interpretation of Thai street food—served with their well-curated, biodynamic wine list. Kris Yenbamroong has no formal training, but no matter: He learned how to cook in both Bangkok and the kitchen of old Thai mainstay Talésai. Not a week goes by without a handful of goop staffers crowding a table at one of the couple’s three Night + Market restaurants in Silver Lake, West Hollywood, and most recently, Venice. Night + Market Song’s flavorful, vegetarian-friendly Thai food is also available for catering. One (very appealing) option is for chef Yenbamroong to come and set up kitchen in your home to personally cook for a dinner party or small event. For weddings and larger events, the whole team gets involved. Serving plates of crab fried rice; short rib curry with crisp, oil-slick roti for dipping; the sweetest coconut sticky rice; and eye-wateringly spicy papaya salad at your party is unexpected and significantly more exciting than boilerplate hors d’oeuvres. Available in the Los Angeles area only.
After bonding over a shared love of throwing parties and scouring Pinterest boards and Etsy for inspiration, Jessi Means and Lindsey Kauffman decided there must be a faster way to put together cohesive, beautiful events. With Celebrated, they do the legwork for you. The party-in-a-box kits cover both adult and kids’ parties and accommodate twelve guests or more. For kids, expect clever themes, like Happy Camper (stocked with fairy lights, buffalo plaid plates and napkins, scavenger hunt activity cards, and toy flashlights), plus staples like princesses and superheroes. For adults, garden parties, baby showers, margarita fiestas are covered. (They'll also send you party menu suggestions and a shopping list.) What we love: Each party type includes a "special touches" section where you can add extras to customize your event—be it confetti balloons, pool floats, or cake toppers. Attention procrastinators: There's an option for two-day shipping.
The Chain Press
The best businesses are born out of need. The Chain Press is one such example. Masterminded by Naoise McGee, an Irish émigré who missed handwritten letters, the company celebrates old-fashioned craft and encourages the simple gesture of sending a note or invitation on proper stationery. McGee works with clients to create designs and monograms that reflect their personalities and passions. Aside from bespoke personal stationery, the Chain Press also designs custom wedding invitations, announcement cards, even accent pieces for the home, all handmade by McGee—a one-woman show—on a midcentury Vandercook cylinder press in her new Los Angeles atelier.
1563 Solano Ave., Berkeley
Zephyr likes to think of its tented canopies as sails—billowing, crisp, and made to last. This is appropriate given the tent type: The “Sperry” was initially crafted by New England sailmaker Steve Sperry. These canopies are as beautiful inside as they are outside, with many of the panels hand-sewn and the support poles carved out of wood. Most importantly, the entire structure is waterproof. Tents come in a variety of sizes to cater to events of all sizes, and the crew is top-notch. Conveniently, Zephyr also provides beautiful furniture, much of it made from reclaimed wood, hardwood flooring, and incredible lighting (we love the paper lanterns strung from the tent roof, which is as beautiful as it sounds).
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