Lech

The European ski scene is notoriously high-fashion, and Strolz has everything you’ll need to blend in, from hand-made skis to cashmere long johns to bright, glossy puffers. The store itself is enormous, with several floors (there’s a small bar downstairs if you need to break for a glass of champagne) and plenty of racks of sweaters, dresses, and heels, plus a few gorgeous shelves of classic Austrian toys for the littles. They’re most famous for their custom ski boots, which are molded specifically to the feet for maximum comfort.