Color — 15th Anniversary
goop is turning 15! To celebrate, we’ve wrapped some of our bestsellers—like Crown Affair The Renewal Mask—in gorgeous limited-edition packaging. Shop now while supplies last.
This is the hair mask the clean beauty space has been waiting for: an ultraluxurious, salon-level deep conditioner that leaves your hair nourished, healthy, and full of shine. With tsubaki-seed oil for deep hydration and yuzu-fruit extract to smooth the cuticle, it is lightweight and smells amazing—that’s the Crown Affair signature scent of yuzu, lemongrass, and bergamot. To apply it, use a wide-tooth comb (like the one in the Crown Affair set) to distribute evenly. Leave it on for five to fifteen minutes—depending how dry or damaged your hair is—in place of or in addition to your regular conditioner.
After cleansing, use a wide-tooth comb to distribute the mask evenly throughout your strands, focusing on the midlengths and ends. Leave on for five to ten minutes, then rinse with cold water.
Need help figuring out where to add this into your routine? Have a specific question? Send a message over to [email protected].
Water, behentrimonium chloride, glycerin, cetrimonium chloride, cetearyl alcohol, isopropyl alcohol, caprylic/capric triglyceride, cetyl alcohol, dimethicone, isodecyl neopentanoate, camellia japonica (tsubaki) seed oil, citrus junos (yuzu) fruit extract, butylene glycol, fragrance, gluconolactone, sodium benzoate, calcium gluconate, linalool
Dianna Cohen grew tired of using utterly unenjoyable hair care that was meant to fix and tame, especially after her hair started falling out. (Stress from a brand-marketing career in the fast-paced start-up industry certainly didn’t help.) So she founded Crown Affair, a clean, minimalist-chic hair-care company that emphasizes taking delight in your routine. Cohen believes bad hair days do not exist; there is nothing to “fix.” Instead, she focuses on treating hair with nontoxic, ethically sourced superingredients, infusing formulas with gorgeous scents, and packaging it all in the sleekest bottles. Everything from Crown Affair is scrupulously sourced—from the ultranourishing tsubaki seed oil and yuzu extract in the heavenly masks, shampoos, conditioners, and scrubs to the bristles on the brand’s brushes (which feel amazing on your scalp).