The West Village & Soho Guide
Every individual neighborhood in NYC has its charm, but there’s arguably a super-cluster of neighborhoods below 14th street that stretches from the west side into the center of the Manhattan, roughly encompassing: Meatpacking, West Village, Greenwich Village, Soho, Nolita, and Little Italy. Old school West Village is the kind of neighborhood, despite its small size, that you want to get lost wandering around all day, admiring its quintessentially compact, ivy-clad apartment buildings, with plenty of cafe- and wine bar-pit stops along the way. Attached to the northwest corner of the West Village, the Meatpacking District is home to the end of the Highline and the new Whitney, and is still a buzz-y night-life destination for a younger set. Heading east, there’s Greenwich Village, NYU’s territory, and the oft-photographed Washington Square Park. South of Houston Street can admittedly get a little touristy, but you’ll still find some of the best shopping in Soho; Little Italy, decorated in strings of lights, is unapologetically festive; and tiny Nolita complements them both. Below, some of the essential places to see and things to do in this super-cluster area of NYC.
C.O. Bigelow414 6th Ave., Greenwich Village | 212.533.2700
We love their big old-fashioned sign and window displays which make it look like it’s still a mom and pop shop from the 1960’s. Inside, it’s the opposite, full of their own ever-growing and excellent line of body care products, and the best of what’s new from other brands like Diptyque, La Roche, and Boiron. They take great care to stock the best offerings in beauty and body care, so it’s always fun to go and pick up a special treat. They also fill prescriptions.
CAP Beauty238 W. 10th St., West Village | 212.227.1088
CAP stands for "clean and pure," which describes everything you'll find at this tightly curated shop in the West Village. The gang's all here as far as clean beauty brands go—they carry Kjaer Weis, Odacité, Tata Harper, and a great selection of dusts and potions from brands like Moon Juice, Four Sigma Foods, and Urban Moonshine. They're also known for excellent facials—for a holistic anti-aging package, look at the CAP Lift, a series of facial rejuvenation acupuncture treatments that takes place over several weeks.
Caudalie315 Bleecker St., West Village | 212.308.3552
This family-owned beauty company was founded in Bordeaux, so their entire approach to beauty is grounded in a less-is-more, great-skin-first approach that feels very French. They're famous for a menu of super-relaxing facials—which can be selected to target anti-aging, radiance (and correcting), firming, moisture, and detoxification—but their New York boutiques also offer three body treatments, like a Bordeaux-inspired vine wrap. We're also partial to their express facials, which, at just a half hour, can easily be squeezed into a lunch break; pretty clutch for their new, office-convenient location in the Financial District .
Côte100 E. 13th St., Greenwich Village | 646.850.3837
As serious Côte devotees, we cannot get enough of their relaxing manicures and pedicures, all of which happen inside a space that evokes a clean, non-toxic, lazy-dream beach house vibe. Like its coveted Brentwood salon in LA, the new NYC location offers meticulous service for one of the best mani/pedis around, free from major toxins and allergens commonly included in mainstream polishes (the same goes for their eponymous line of polishes). Go once and you'll be hooked.
Credo Brooklyn99 N. 6th St., Williams | 917.675.6041
Credo stocks a wide range of non-toxic beauty brands from around the globe, including top skincare and makeup products from de Mamiel, Ilia, Kjaer Weis, Kypris, RMS, Tammy Fender, and our very own goop by Juice Beauty. The original shop debuted in 2015 in San Francisco, and is also home to a Tata Harper spa that offers facials, waxing, makeup lessons, and more. The second shop opened a year later in NYC, with its own Credo Beauty Bar, where you can book similar treatments.
Eden Fromberg, D.O.16 East 40th St., Flatiron | 212.343.8053
Operating out of Holistic Gynecology New York, Dr. Fromberg's roots are in yoga, midwifery, nutrition, and botanical medicine, meaning that if you're in search of a more alternative path to childbirth, she makes a great choice.
Great Jones Spa29 Great Jones St., Greenwich Village | 212.505.3185
They've got every treatment under the sun here, at a range of prices. If you're not looking for a massage or facial, just book the water lounge and spend the day between the pool, the sauna, and the jacuzzi. It's fun to do with friends.
Haven Spa250 Mercer St., Greenwich Village | 212.343.3515
This quiet, underground spot in Soho is the sort of place where roses float in bowls of water and treatment rooms are candlelit. We come here for the waxing, specifically for “The Gourmet.” With essential oils and vitamin E to reduce irritation and redness, it's a smooth finish all around.
Jin Soon23 Jones St., West Village | 212.229.1070
Jin Soon Choi, the fashion world's go-to for nails, has taken her tiny nail (and wax) salons to the next level. Each mani and pedi is more like a mini spa treatment for your hands and feet, with a menu of massages, essential oil and hydrating treatments to choose from. Her technicians are great, the space is lowkey, and blessedly low-tech (no vibrating massage chairs, here), and she has a five-free line of polishes, too (goop did a collab with her). There are also locations on the UES, in the East Village, and Tribeca.
Kida NYC369 Broome St., Little Italy | 212.219.0246
Husband-and-wife team Shinnosukae and Megumi Kida launched this intimate, six-seater salon in 2014, and it’s since become a favorite of an in-the-know clientele that includes models and celebs seeking a low-key hair fix. Cozy as it is, you’ll never feel rushed. In fact, the warm, attentive service, plus cool and comforting interior (brick walls, rustic-chic wood fixtures, and plenty of happy plants) make it a nice little getaway for both men and women. It somehow manages to be a barber shop and full-service women’s hair salon (color, cuts, blowouts all on offer), all while maintaining a homey, comfy vibe.
Nuurvana27 Barclay St, Tribeca
Not your run-of-the-mill intuitive, certified herbalist Deganit Nuur uses acupuncture, essential oils, and cupping to open the meridians before every reading, which means that sessions are restorative on multiple levels. Her readings are spot-on—and you might not see it coming. Nuur’s personality is so easygoing and bubbly, it at first feels like you’re settling in for a light chat. But when she starts channeling, it’s ka-pow. These days, it's easier to book Nuur for a virtual session than in-person, but her growing practice of clairvoyants, aptly named Nuurvana, has one location in NYC and one in LA.
O&M.nyc55 Little W. 12th St., Meatpacking District | 212.255.2445
This all-natural Australian brand's first salon in New York is beautifully turned out in an airy, semi-industrial space in Meatpacking. Haircuts, blow-outs, and color treatments are all done using Original & Mineral products, which leave hair in much better shape than when you walk in.
Orlo Salon34 Gansevoort St., Meatpacking District | 212.242.3266
The haircuts here are expensive, but it is a worthwhile, once-in-a-lifetime treat. Orlando Pita and his staff have created the looks behind many a fashion show, editorial shoot, and ad campaign: In other words, they know what they're doing, and will arguably give you the best cut of your life.
Paintbox17 Crosby St., Soho | 212.219.2412
You might miss this nail salon if you're walking by: From the street the front room looks more like an elegant office lobby than a salon waiting room. The space is beautifully turned out with blush pink walls, sleek Nordic furniture, and bespoke, leather-covered nail drying stations. It's manicures only, and the nail art options, while unique, are grown up and cool: No airbrushed animals or sherbert designs in sight. We're into the gels, as the designs last longer, but if you're just looking for a quality manicure, they carry all the new colors from Chanel, Tom Ford, and Uslu Airlines.
Rouge New York130 Thompson St., Soho | 212.388.1717
Started by actress Stephanie March and makeup artist Rebecca Perkins (who formed their partnership on the set of SVU), Rouge NY is the city's first makeup-only salon. Whether you have a big event, or just want to get freshened up before dinner, they offer various levels of service at fairly reasonable prices. The Campari cocktail upon arrival is a nice touch, too.
Take Care41 Perry St., West Village | 212.677.2717
Sadie Adams’s unique therapeutic approach is designed to help clients tease energy and vitality out from within. Her technique stems from her studies in anatomy at the School for Body-Mind Centering and in Ayurveda and yoga therapy at the Ayurvedic Institute. She founded Take Care Face & Body in New York City and recently opened a second location, Take Care Center for Body Mind Regeneration, in Santa Monica. Adams combines science, ancient wisdom, and intuitive awareness to support physical and spiritual healing. Her therapies include microcurrent facials, a restorative therapy that stimulates marma points on your face, promoting deep relaxation and healing throughout your entire body.
Tenoverten132 W. Houston St., Soho | 917.475.1000
This is not your regular neighborhood mani/pedi joint. These low-key spaces are outfitted with mid-century modern antiques (you won't find any oversized massage chairs) and the technicians are incredibly well-trained. They do kiddie manicures, at-home appointments, and best of all, it's open late. The original is in Tribeca, and there's a third outpost at the Parker Meridien hotel in Midtown, plus a location in the Financial District and another in Austin, Texas.
The Piper Center for Internal Wellness73 Spring St., Ste. 305, Soho | 212.925.0203
Founder Tracy Piper brings more than twenty years of experience in Chinese herbology and colon hydrotherapy, which she believes can aid in everything from digestion to skin health in her one-stop cleansing center. For those in need of a recharge, there's also dry-skin brushing, a lymphatic draining detox wrap, and infrared sauna sessions. Her ace staff includes a live blood analyst, colon therapist, and in-house nurse practitioner for highly personalized sessions.
Village Apothecary346 Bleecker St., West Village | 212.807.7566
In a city flooded with Duane Reades, this neighborhood pharmacy is a standout. The pharmacists are the friendliest around and know their stuff, so don't be afraid to ask for advice. You'll also find great alternative health products, cosmetics, and vitamins.