The Paris Hipster Guide
From the Marais to the 11th, Paris is packed with boutiques and restaurants that define what’s cool now. Here, many of Paris’s more envelope-pushing spots (and a lot of the health food joints, too, a concept that’s finally reached France).
Jerome Dreyfuss4 Rue Jacob, 6th | +188.8.131.52.70.93
Invariably, when you see an Isabel Marant, you'll see an outpost of Jerome Dreyfuss. Not only is there a subtly shared aesthetic, but Jerome and Isabel are married. For the most part, the bags here are perfectly slouchy, and the shoes are kind of exactly what you want for a low-key weekend in the city. This location focuses on shoes, the other locations in the 6th is women's; and there's an additional location in the 1st.
A.P.C.23 Rue Royale, 8th | +184.108.40.206.98.57
Known for making the ideal version of everyday staples, you can always rely on A.P.C. for perfectly considered trench coats, dark wash jeans, and striped tops that are just the right thickness. Men, in particular, always strike gold here since their simple shapes easily elevate any outfit without ever trying too hard (guys who struggle to find well-fitting jeans should definitely take look here). While there are nine outposts across the city, we like this one best; meanwhile, don't miss the outlet in the 18th, where everything is always 50 percent off. There are other locations in the 3rd (Rue Vielle du Temple, Boulevard des Filles du Calvaire), the 1st, 6th, 10th, and the 17th.
Isabel Marant1 Rue Jacob, 6th | +220.127.116.11.04.12
Isabel Marant has done a pretty amazing job of building a slavishly devoted fan base: It's partly because her clothes used to be nearly impossible to find unless you bought a ticket to Paris (she still refuses to be sold online, and only opened outposts in NYC and LA in the past few years), and partly because she nails a bohemian-meets-modern aesthetic that always just works. There are four outposts across the city. There are also locations in the 3rd, 16th, and the 11th.
Mes Demoiselles45 Rue Charlot, 3rd | +18.104.22.168.50.75
Lace-trimmed shirts, pointelle peasant blouses, and delicate floral prints are signature tricks of the eponymous line here. They do it really well. There's also a location at 21 Rue Saint-Sulpice in the 6th.
Hod Boutique104 Rue Vieille du Temple, 3rd | +22.214.171.124.83.34
Shark tooth-studded ear cuffs from Jacquie Aiche, feathered collars by Lizzie Fortunato, psychedelic earrings from Tom Binns, and Delfina Delletrez's evil eye-bedecked rings are just a few of the pieces on display here. While the emphasis is on jewelry (every young gun designer is represented, from Mociun to Shourouk), there are photorealistic clutches from Dezso, Jennifer Behr headbands, and tasseled horse hair bag charms.
Les Mauvaises Graines5 passage Geffroy Didelot, 75017 Paris, France, 18th | +33.1.4013.6740
Whether you have a terrace to landscape, or are just looking for a hostess gift, it's easy to spend the better part of an afternoon here. The Bad Seed is like a garden shop on acid: They're interested in the strange, the otherworldly, and the extreme. It's all pretty amazing, from teeny tiny plants, to shadowboxed insects, to arrangements in wooden boxes named after heavy metal bands, to a vintage motorcycle, overgrown with foliage.
Merci111 Boulevard Beaumarchais, 3rd | +126.96.36.199.00.33
It's rare to find a store that's so much bigger than its collective parts, but Merci is one of those spots that opened to an endless stream of breathless acclaim—and just as many inches of coverage in the press. This is easy to understand: For one, all profits go to charities for children in Madagascar; for two, it's gorgeous and artful while still feeling accessible to all. Located in an airy, sprawling nineteenth-century fabric factory, this superstore sells the best of pretty much everything. Labels like Isabel Marant, Vanessa Bruno, and Stella McCartney mingle on the clothing racks; Aesop shampoos and Annick Goutal perfumes line the shelves in the comprehensive beauty apothecary; and there are loads of amazing homewares, too, like Caran d'Ache pens, Muuto pendants, and even washi tape. Fresh flowers and gardening tools? Check. Don't leave without visiting one of the three cafés: The Merci Canteen offers veggie-centric lunches and treats, the Cinéma Café is perfect for a quick bite or glass of wine, and the Used Book Café in the basement is our favorite, as you can flip through any one of the 10,000 preloved books that line the walls while you wait for your brunch.
The Broken Arm12 Rue Perrée, 3rd | +188.8.131.52.53.60
Part café, part boutique, attention to detail is paramount at this minimalist space, whether it's the streamlined shape of a Raf Simons sweatshirt, Carven tennis shoes, or the perfect cappucino and slice of cake.
Centre Commercial2 Rue de Marseille, 10th | +33.1.42.02.26.08
Large and loftlike, this industrial-feeling store has an ambitious mandate: fair-trade clothing and accessories from little-known and established artisan brands, mixed in with a smattering of vintage furniture, art books, records, and indie zines. There are gold tribal earrings from A Peace Treaty, floral-print Suzie Winkle sweatshirts, Véja sneakers, and nubby men's cardigans from S.N.S. Herning. If you've got little ones, don't miss the outpost devoted to kids.
Spree16 Rue la Vieuville, 18th | +184.108.40.206.41.40
If you happen into this Montmartre boutique when artist and owner Bruno Hadjadj is on hand, you can expect to stay for at least an hour: He's fun, and kind, and he has exquisite taste, which is represented in everything from the mid-century modern furniture scattered about the shop (all for sale) to the racks, which are lined with the best pieces from Isabel Marant, Helmut Lang, and Acne. (His wife, stylist Roberta Oprandi, can lay equal claim.) The pair recently took possession of a former stationery shop across the street and opened Spree Galerie to showcase the work of both Hadjadj and all their artist friends. The wonderfully printed exterior—Papiers Peints—remains.
Marché aux Puces de VanvesAvenue Georges Lafenestre, 14th | +220.127.116.11.99.96
Regardless of what the skies bring, you'll always find a seemingly endless row of tables at this outdoor, year-round flea. Unlike the situation at Les Puces, there are treasures for those who are willing to dig.
Fleux39 & 52 rue Sainte Croix de la Bretonnerie, 4th | +18.104.22.168.27.20
This shop literally spans a block—and what feels like a big block. Inside, you'll find every iteration of every modern home trend, which can overwhelm, but if you can take the time to really look, you'll find tons to lug home. Kaleido trays by Hay, pretty jewelry boxes, and graphic Ferm Living plates are just a few of the highlights.
DelfonicsCarrousel du Louvre, 99 Rue de Rivoli, 1st | +33.1.47.03.14.24
Tucked away underground beneath the Louvre (there's a mini mall down there with the Mona Lisa, including an Apple Store) is the only Delfonics store outside of Japan. The brand, which has been around for about thirty-odd years, specializes in precise, beautiful, and modern office supplies and stationery, like the perfect pen, stapler, and notebook. It also does fashion collabs, like Delfonics for Carven.
Kooples59 rue de Seine, 6th | +22.214.171.124.83.36
Started by three brothers (whose family made its fortune from French brand, Comptoir des Cotonniers), this brand splashed out across Paris aggressively and loudly. Their ad campaigns—of stylish couples who both look, and dress alike—are a good reflection of the subtly tough and subtly unisex wares here. Leather bomber jackets, black skinny jeans, and streamlined sweaters are all part of the mix. Other locations: 2nd Arrondissement, 4th Arrondissement, plus other locations.
Papier Tigre5 Rue des Filles du Calvaire, 3rd Arrondissement | +331.48.04.00.21
You'd know a Papier Tigre notebook (or envelope or calendar or day planner) if you saw one. They're all distinctly colorful and geometric and always totally utilitarian. Another bonus of buying paper goods in bulk to hand out to friends back home? They don't take up much suitcase space at all, and they make recipients giddy with glee.
Love Stories Paris75 Rue Vieille du Temple, 3rd Arrondissement | +126.96.36.199.59.61
Love Stories hails from Amsterdam, but the lingerie is so delicate, it may as well be Parisian. The matching sets, which come in varying degrees of skimpiness, are a good place to start. We love the selection of supremely comfortable bralettes in cotton and lace for traveling, or just lounging in. There’s also a smart edit of accessories, and somehow, we can never leave the store without adding a silk sleep mask or floral-print laundry bag (so convenient for storing underwear or purses) to our basket.
Maison Labiche105 Rue Vieille du Temple, 3rd Arrondissement | +188.8.131.52.63.10
Fact: They don’t let you leave Paris without at least half a suitcase’s worth of marinière shirts. Ok, it’s not exactly fact, but we do like to spend some time at Maison Labiche when we’re in town. This is where stack upon folded stack of striped cotton tees and sweaters sit snugly in the little nooks that line the walls. And because we’ve never met a monogram we didn’t love, Maison Labiche is an especially important stop: they’ll embroider whatever you want right on the spot.