The Hamptons Guide


It feels as though the Hamptons reinvents itself every year, as a whole new crop of stores, galleries, and restaurants get ready for the summer crowds. As a result, updating our Hamptons Guide has become an annual ritual, as we scour the island for everything that’s been in the works over the colder months (this year, we’re itching to check out lobster boils and corn hole at Eleven Madison Park’s Summer House, the decor revamp and new restaurant at the Maidstone, and finally use Uber again). We’re excited to add ourselves to the roster this summer with goop MRKT Amagansett, our very first Hamptons pop-up. Here, the tried-and-true favorites we’ve been missing all winter—plus, all of the new kids on the block.

ATM Anthony Thomas Melillo

20 Newtown Lane, East Hampton | 631.527.7271

Anthony Thomas Melillo's eponymous line is the result of his original quest to create the perfect t-shirt. His loungewear collection exudes a simple, easy-to-wear aesthetic that offers ideal basics and weekend wear with sophisticated lines and quality fabrics. The East Hampton boutique stays true to the brand's DNA, with its sleek decor and neutral palette.

AYR Beach House

25 Madison St., Sag Harbor

True to its name (AYR is short for All Year Round), this versatile collection offers clean-lined pieces perfect for any season. Founders Jac Cameron and Maggie Winter created the line to bring a mix of high-quality and affordability to the market. We're partial to the easy linen dresses, structured wrap coats, and (we must say) some of the best-fitting, perfectly broken-in jeans around.


44B Main St., Southampton | 631.488.4304

No matter what NYC fitness cult you subscribe to, exercise is a daily fixture out in the Hamptons and this shop is dedicated to outfitting the endeavor. Owner Jennifer Bandier gathers luxe brands like Live the Process, Lucas Hugh, and Adidas by Stella McCartney along with the requisite Beats headphones and Nikes to finish off the outfit.


67 Main St., East Hampton | 631.324.0330

While they have outposts around the country, Bluemercury's shop in East Hampton also offers Chantecaille and La Mer facials. You can find some of our favorite clean brands here, including Tata Harper and RMS Beauty.

Boo-Hooray Summer Rental

805 Montauk Hwy., Montauk | 212.641.0692

Husband-and-wife team Johan Kugelberg and Dr. Lila Wolfe, owners of the NYC archiving company Boo-Hooray, have brought their love of counter-culture to the East End this summer with this combined art boutique-gallery. The duo is showcasing some of their featured books and posters that preserve rare 20th and 21st century art and cultural movements, in tandem with hosting weekly art exhibits and events. Their inaugural exhibit, "Vintage Surf Posters & Ephemera," offers a dose of history with a side of nostalgia.

Botanica Bazaar

14 Amagansett Sq., Amagansett | 631.267.5660

This clean, minimalist beauty shop in Amagansett square (you'll know it by the pink neon pharmacy cross—a nod to French pharmacies) stocks its light pine shelves with all the best luxury clean beauty lines—RMS Beauty, Tata Harper, Shiva Rose, and more. An added bonus is that the owners, model Leilani Bishop and Bethany Mayer (of Surf Bazaar), are year-round residents—so there's a permanence to the shop that you won't find in summer-only pop-ups.


41 Main St., East Hampton | 631.324.4939

The epitome of the neighborhood bookstore, BookHampton has been a presence in East Hampton in various incarnations for more than 40 years. Now, thanks to a new owner and a top-to-bottom renovation last summer, it’s introducing even more titles and space for special literary events and guest speakers. The generous teen-lit section is a gold mine for keeping the 12-to-18 set occupied.

Bridgehampton Florist

2400 Main St., Bridgehampton | 631.537.7766

For most, florals are a deeply personal matter of taste, and it takes a thorough, skilled florist to nail it every time. Luckily, this beloved flower-and-gifts shop has two: owners Michael Grim and Jim Osburn. While they’ll gladly put together a beautiful monotone bouquet, their specialty is color—think violet and fuchsia orchids, magenta roses, and ombre hydrangeas—which they deftly apply to arrangements and centerpieces of every size and style.

Cabana Southampton

53 Jobs Ln., Southampton | 631.353.3234

For the third summer in a row, Cabana Southampton is returning with an East End pop-up. The clean, minimalist store is known for their great luxury clothing pieces and home décor geared toward summer, with brands like Matt Bernson, Sandoval, Anine Bing, and Assembly lining the shelves.

Copious Row Beach

28C Jobs Lane, Southampton | 631.488.4555

A staple for women's accessories, fine jewelry and ready-to-wear in Greenwich, CT, Copious Row brings its well-curated mix to Southampton with its second location, Copious Row Beach. With interiors exuding a modern beach vibe, the boutique features pieces by varied designers such as Lisa Marie Fernandez, Sonia Rykiel, and Rosetta Getty.

Cynthia Rowley

696 Montauk Hwy., Montauk | 631.668.8077

Cynthia Rowley is something of a Montauk OG (she's been surfing out here with her family for years), and the same could be said for her boutique, which opened up back in 2010. Her collection of beach-ready pieces includes everything from graphic, color-blocked rash guards, to sporty swimsuits, to cover-ups, and even one downright chic-patterned soft-top surfboard. For the 2017 season, Rowley is hosting an edited selection of the her favorite oils, sunscreen, and potions from CAP Beauty. A bonus: Sagtown Coffee will be on hand to brew iced coffee on the go.


53C Jobs Ln., Southampton | 631.377.3140

With its easy, summertime pieces (think: swimwear, cover-ups, and wraps) and comfortable, romantic lingerie, it was only a matter of time before this lifestyle brand made its way to the Hamptons. The pop-up shop carries the complete collection, including its mini line for children, for which we may be the most excited about.


55 Main St., East Hampton | 631-527-5111

Stephanie von Watzdorf founded her travel-inspired, “gypsy-meets-jet-set” lifestyle brand, Figue—named for the fig, her favorite fruit from her native Italy—after graduating from Parsons The New School for Design and working with fashion powerhouses like Giorgio Armani and Yves Saint Laurent. The result: a full range of separates and accessories tinged with various cultural references that somehow manage to form a totally cohesive collection. The East Hampton location is actually Figue's only brick-and-mortar outside NYC—and while it's easy to find them online, it's worth popping into the shop, too, as they usually reserve a few exclusive pieces for in-person customers.

goop MRKT

145 Main St., Amagansett | 631.579.7925

Since the Hamptons are such a big piece of our story (we host dinners and refresh our guide here every summer), we've been longing to set up (a pop-up) shop in Amagansett. Starting July 1, we'll be moving into a hundred-year-old cottage on Main Street, thoughtfully decorated by Charles & Co. Design (whose designs can also be seen at Soho House). Both the interiors and the gardens, done by landscape artist and Vogue contributor Miranda Brooks, are inspired by the idyllic—and often quirky—estates on the English seaside. Think of the assortment of clothing here like what you'll find in the goop Shop, but specially curated for the Hamptons, with racks and shelves of goop by Juice Beauty and goop Fragrance, goop Label pieces, and summer essentials from brands like Stella McCartney, Totem Home, and Organic Pharmacy. There's even an entire section devoted to littles. Meanwhile, foodies can pick up curated picnic baskets stocked with breads by Eli Zabar, who's delivering them daily. We'll be open through August 20.

Harbor Books

20 Main St., Sag Harbor | 631.808.3401

The Harbor Books cozy space—they say the interior is all custom made/antique/scavenged—is the perfect retreat on a rainy afternoon, and littles can find hours of entertainment in the kids section. Owner Taylor Berry stocks the shelves with a fine balance of old classics and new releases, and the shop also serves tea, and has two resident cats.

Harper’s Books

87 Newtown Ln., East Hampton | 631.324.1131

The art scene in the Hamptons gets bigger every year, so it’s only fitting that the collectors and artists that migrate here each summer should have a New York City-quality art bookstore. Harper’s hosts exhibitions of emerging artists year-round, and they have an original, yet thorough, selection of books on rare photography, art, and literature available. It’s also a great stop if you need a last-minute hostess gift.


19 Pond Ln., Southampton | 631.259.2272

This natural-materials-focused furniture and décor shop has two beautifully appointed shops (the second location is on Main Street), rife with everything from plush couches to elegant hostess gifts (with a bit of vintage sprinkled in for good measure). While Homenature’s roots are firmly planted in Southampton, the Manhattan store is a great option for city dwellers.

Kirna Zabête

66 Newtown Lane, East Hampton | 631.527.5794

It’s obvious why last summer’s pop-up of this shopping destination (a Manhattan fashion landmark, in our minds) was so popular: Owner Beth Buccini stocks the absolute best from the world’s most coveted high-end brands. Now its back to stay on East Hampton, infusing the shopping scene with its excellent, colorful selection.

Knockout Beauty

2400 Montauk Hwy, Bridgehampton

Cayli Cavaco Reck’s background may be in fashion and interiors (her resumé includes stints at Elle Décor and House and Garden) but her understanding of the importance of beauty—beauty products, to be exact—goes beyond skin-deep. It started with her over-forty-and-loving-it Instagram account, Knocking on Forty, and manifested into a free-standing pop-up shop right in the heart of Bridgehampton. The whitewashed space is neatly stocked with R and Co., Earth tu Face, and Smith and Cult, plus #goodcleangoop favorites like Pursoma, Vintner’s Daughter, Moon Juice, and Odacite.

L’Objet à la Plage

9 Main St., Southampton | 631.259.2644

This was the first stand-alone shop for home brand L'Objet, and while luxe, globally sourced décor and objets-d'art are founder-slash-curator Elad Yifrach's specialty, there's plenty on offer that's unique to the Hamptons: think one-of-a-kind Fortuny surfboards, Martone Cycling bikes, and a home fragrance collab with Obeah NYC.

Love Adorned

156 Main St., Amagansett | 631.267.7720

This spinoff from the flagship in Nolita (there's also one in Los Angeles) has a cool, beachy, vintage vibe. You'll find all the things you've come to expect from this impeccably curated spot: exquisite and edgy jewelry, beautiful ceramics for the kitchen, and subtly exotic home goods. The store is currently hosting a special selection of Elizabeth and James pieces for a summer pop-up through August.


40 Madison St., Sag Harbor | 631.808.3333

Monc 13 is an interior design store stocking eclectic, elegant, and extremely livable antique and vintage furniture, plus smaller accessories for the home.


While there’s no brick-and-mortar location, NAP is still offering same-day delivery to the Hamptons through Labor Day. Place your order by 10am, and you’ll have it by dinner.

Oliver Peoples

53 Newtown Ln., East Hampton | 631.329.4318

Consider Oliver Peoples' Hamptons store the East Coast counterpart to their Malibu optical boutique. After beginning in the Hamptons as a popup, it's here to stay, in a space that was intentionally kept minimal so the focus is exclusively on the frames. Window installations by emerging artist Rosha Yaghmai are a subtle nod to their Californian heritage.

Orlebar Brown

55 Newtown Ln., East Hampton | 631.324.3960

This British brand of tailored swimwear made its first foray onto American soil with a summer pop-up in East Hampton, later landing in a permanent spot here. You’ll find mix-and-match swimwear for women, classic boardshorts for guys, and all sorts of bright, preppy basics for casual beach days.

One Kings Lane

11 Jobs Ln., Southampton | 631.283.0590

We've long been admirers of One Kings Lane, often referencing the site for design inspiration and luxury steals. Now the coveted home décor and furniture retailer has an official brick-and-mortar presence in Southampton. True to OKL style of mixing old with new, the store is housed in the former Rogers Memorial Library, a historic 19th century Hamptons landmark, and features a mix of goods for the home including its exclusive collection. Studio designers are on hand to offer complimentary design advice.

Pilgrim Surf Supply

4 Amagansett Sq., Amagansett | 631.267.3598

The surfboards at this new shop are hands-down stunning—they could almost double as art. There’s also plenty of surf-inspired beach basics for men and women, including Vans, bikinis, and shorts. (Basically, it’s all stuff you’d want your significant other to wear at the beach.)

Reformation Beach House

45 Main St., East Hampton | 631.210.6697

If you're looking for a little white dress or bohemian summery blouse, look no further. Reformation, the LA-based sustainable brand that speaks to the urban cool girl, has set up its first beach-side location in East Hampton. The collection is made with efficient, eco-friendly technologies and practices, yet each piece is feminine and unique–with an appealing price point.


156 Main St., Amagansett | 631.267.6117

Rube carries a small, carefully curated selection of goods for men and women—mainstay brands include James Colarusso, Loup Charmant, Chimala, and R13, among their other excellent finds.

Ruby Beets Old & New

25 Washington St., Sag Harbor | 631.899.327

This long-standing antiques store relocated to a space that once housed a silent movie theater in Sag Harbor; its selection of pre-loved furniture and décor and art remained just as good. The "new" in Old & New refers to Domestic Science: Ruby Beets' own line of customizable furniture and textiles.

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764 Montauk Hwy., #4, Montauk | 631.668.2205

Former Calypso designer Joelle Klein applies her laid-back Parisienne aesthetic to this jewel-box-sized boutique just off Montauk Highway. Inside, she stocks everything from breezy linen dresses from French label Mes Demoiselles, the entire range of Tata Harper (a goop Clean Beauty shop favorite), handmade nautical-inspired knot bracelets from the Knot House, dip-dyed marinière shirts, plus a small selection of straw bags that Klein has picked up on her various travels.

St. Frank

78 Main Street, East Hampton | 631.527.7281

With its well-curated mix of art, home goods (we love the eclectic textiles), and accessories, this bright, bohemian boutique is one of our favorites places to gift shop. We especially love how many of the items are sourced across the globe, each one embodying an authentic cultural heritage.


91 Main St., Southampton | 631.377.3981

This shop is housed in the former BookHampton building, in a re-imagined space with exposed brick walls, lived-in wood flooring, and a pressed-tin ceiling. Clothes from brands like A.P.C. and Helmut Lang hang from industrial copper pipes, alongside a tight selection of art pieces, books, and furniture.

The Monogram Shop

7 Newtown Ln., East Hampton | 631.329.3379

This long-standing favorite is the place to get any and every home good monogrammed: towels, linens, cushions, you name it, they'll monogram it.

The Pink Chicken

14 Amagansett Square, Amagansett | 631.267.5340

Stacey Fraser’s Amagansett shop is full of her designs for cute and comfy play clothes for kids, featuring her very own custom-made prints.

Tiina The Store

216 Main St., Amagansett | 631.267.6200

While Tiina has been in the Hamptons since 2012, we never realized it was there, until Michael Kors tipped us off to the treasures inside. It’s owned by a former stylist, who deftly mixes pieces from Crippen, The Elder Statesman, and Dosa, in a primarily black, white, and navy palette. There are tons of great gifts here, including Comme des Garçons polka-dot wallets, baby vests from Makie, and simple Iittala glasses.

Tory Sport

47 Newtown Ln., East Hampton | 631.907.9150

Tory Burch has been in the Hamptons for years, but last year she converted the traditional store in East Hampton to a Tory Sport. Much like the core line, Burch's athletic wear is colorful, a bit preppy, and supremely wearable, especially in the casual Hamptons. Come here to stock up on tennis whites, practical swimsuits, and loungewear that's totally okay to wear to dinner.


55 Main St. #3, East Hampton | 631.324.2444

Turpan houses an impressive edit of eclectic, luxurious must-haves: There's charcoal-infused apothecary products from Bonchotan, leather goods from Comme des Garçons, beautifully minimalist serving pieces, jewelry, and more. (This is the companion shop to the one in Los Angeles.)

What Goes Around Comes Around

48 Main St., East Hampton | 631.324.0874

WGACA is a vintage store for people who hate vintage shopping, meaning everything on offer is a bona fide treasure so there's never a need to rummage for the good stuff. For their Hamptons location, founders Gerard Maione and Seth Weisser stocked the small but mighty shop with Hermès, Chanel, Missoni, and stacks on stacks of vintage Levi's.


3654 Montauk Hwy, Sagaponack | 631.604.2103

Wyeth is a definite go-to for interior designers, both pros and wannabes. Though they’re known for unbelievable, museum-quality antiques—their specialty is mid-century—they also carry own-branded furniture and fixtures. The Sagaponack location is housed in a store that used to belong to local hero Ted Meyers, who collected antiques and sold his own wicker furniture out of the space for years.

M. Gemi Andiamo

240 Snake Hollow Rd., Bridgehampton

Direct-to-consumer shoe brand M.Gemi takes their show on the road this summer making a special final stop at this year's Hamptons Classic (8/27-9/3). The tricked-out gelato truck will be selling the slip-on woven The Cerchio sneaker in gelato-inspired hues like rose, burnt sienna, and dusk blue. Also on offer: scoops from New England-based gelato maker Morano.

Zimmerman East Hampton

27 Newtown Ln., East Hampton | 631.604.6291

Though this Australian label may take most of its inspiration from Bondi Beach, the aesthetic works perfectly out in the Hamptons: At this summer-only pop-up, you can shop a full expression of the brand, from its floral patterned bikinis to ethereal, floor-skimming gowns.