The London Hipster Guide


Many of the city’s young creatives roam the streets of East London, opening and popularizing a lot of the city’s most interesting restaurants, shops, and bars. (Don’t worry if East London isn’t in your plans: There are hipster-approved spots dotted across the city.)

Shoreditch House

Ebor St., Shoreditch | +44.20.7739.5040

The Shoreditch House has everything we've come to expect from Nick Jones' empire: modern yet comfortable interiors, 26 small but well-executed guest rooms, a killer gym (including the first Flywheel in Europe), and social spaces that transition seamlessly from work to play (in addition to the library and restaurant, there's a workspace with desks that become ping pong tables at night). The crown jewel of the Shoreditch location is the rooftop pool (unheard of in London), which is heated year-round and plays host to an animated bar scene in the evenings.

Ace Hotel Shoreditch

100 Shoreditch High St., Shoreditch | +44.20.7613.9800

On any given weekday, the lobby here is packed with freelancers perched on every couch and communal table in the sprawling, lo-fi industrial space. It makes sense that this would be one of the area's main hubs of activity: There's wifi on tap, a coffee and snack bar, cold-pressed juices out the door at the hotel's own juice and mylk bar, and a small but well selected menu of breakfast and lunch items from the hotel restaurant, Hoi Polloi. Meanwhile, upstairs, the rooms, designed by Barber & Osgerby's Universal Design Studio, are decked out in vintage furniture with a slightly industrial edge. Slightly spare, they're planned for city travellers who plan to spend more time exploring the city than indoors. Photo: Andrew Meredith

The Zetter Townhouse

St. John's Square, 86-88 Clerkenwell Rd., Clerkenwell | +44.20.7324.4444

Artfully quirky (and British) design in every room, eco-friendly features (including the energy loop system and free bike rentals), plus a cozy bar that feels more like a living room, make this a unique choice for a London stay.

Dean Street Townhouse

69-71 Dean St., Soho | +44.20.7434.1775

It's a steal to stay at this hotel—which is part of the Soho House family—especially in the charming and cleverly named "Broom Cupboard." Located in Soho, it can be a bit noisy, but the amenities basket is kitted out with earplugs and loads of their famous Cowshed products. The restaurant and bar have a bustling and inviting feel making it great for a pre-dinner drink.