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The Classic London Guide

The Classic London Guide

goop

Our guide to the most iconic spots of this much-loved city, perfect for both locals and visitors alike.

Bond Street

Bond Street

Bond Street, Mayfair

A walk down New and Old Bond Street yields eponymous boutiques from some of the world's best designers in clothing and jewelry. Solange-Azagury Partridge (her store is a must-see), Cartier, Miu Miu, Boucheron, and Yves Saint Laurent are all here.

Browns

Browns

24-27 S. Molton St., Mayfair | +44.20.7514.0039

Credited with breaking designers like Alexander McQueen and Christopher Kane, Browns is one of the biggest fashion megaships in London—and it has been since 1970, when it opened on a single floor of a townhouse (it's since expanded to consume five adjacent townhouses).

Bruton Street

Bruton Street

Bruton St., Mayfair

There's often something interesting going on at the top of the road in Berkeley Square, but you'll also find flagships for Stella McCartney, Diane von Furstenberg, and Maison Martin Margiela.

Burlington Arcade

Burlington Arcade

51 Piccadilly Circus, Piccadilly

It's becoming more and more difficult to find classic arcades like this in central London, where you'll find independent stores and extraordinary service. Savor the feel of Mayfair's good old days as you wander between the madness of Bond Street and Piccadilly. And don't miss the golden egg that is Ladurée's London outpost for a macaroon.

Charles Edwards

Charles Edwards

582 King's Rd., Fulham | +44.20.7736.8490

Charles Edwards specializes in reproductions and the results are modern and elegant lights, bases and chandeliers that give an edgy and sleek nod to the best designs of the past. Great for both indoor and outdoor fixtures, their star lamps are a favorite.

Guinevere

Guinevere

574-580 King's Rd., Fulham | +44.20.7736.2917

The finds here are beautifully restored and the owners, brothers Marc and Kevin Weaver, take special care with the display of each object. It’s not about period, it’s more about how well things go together in a space—and their displays, almost like vignettes, are both inspiring and stunning. Every few months, Guinevere changes its windows and those alone are worth the visit.

Harrods

Harrods

87-135 Brompton Rd., Knightsbridge | +44.20.7730.1234

Sure, it's the city's most legendary, over-the-top shopping destination and it stocks all the upscale brands you'd expect (the markdowns at sale time are ridiculously good), but it's the food hall and ice cream shop that keep us coming back, particularly because littles go wild for the tastes-better-than it sounds spaghetti ice cream. The variety, presentation, and quality really are unsurpassed, though the price tags mean that it's only an occasional indulgence. It’s also just a beautiful and majestic space. There's also an on-site salt beef bar from our favorite Jewish deli, Harry Morgan.

Selfridges

Selfridges

400 Oxford St., Mayfair | +44.20.8001.2340

Simply put, this is one of the best department stores in the world. While the layout is refreshingly easy to navigate, no two visits are the same as there's always something new in the works, be it a pop-up shop or temporary exhibit. The Food Hall alone is worth a visit...same goes for the legendary Shoe Galleries.

Savile Row & Jermyn Street

Savile Row & Jermyn Street

Savile Row, Mayfair

Savile Row is pretty much synonymous with bespoke tailoring. The street has been home to the world's finest tailors for centuries, and the primarily family-owned outfitters on the street have been honing the craft for generations. Nearby Jermyn Street also boasts some serious boutiques and tailors with a reputation for excellent shirting. Case in point: Nobody really does it better than Turnbull & Asser (in business for more than 100 years), Photo: Nick Richards

goop London

goop London

188 Westbourne Grove, Notting Hill | +44.207.243.3776

London finally gets a dose of goop IRL. We’ve opened our very own Notting Hill store in the city where it all began ten years ago (at GP’s kitchen table). Designed by Fran Hickman, this is one of our biggest retail ventures yet: four floors, flooded with natural light, complete with olive trees and wildflowers. Start at the bottom—a blue velvet boudoir filled with an array of G. Sport apparel, supplements, and other super functional and great-looking workout gear. Climb a few steps and enter the world of goop home (and the gorgeousness that is the goop x CB2 collaboration) with doors opening onto an ivy-covered, stone-walled garden. Up one more flight, you’ll find a London-specific edit of G. Label, Stella McCartney, Co, and more. Finally, the top floor is a wonderland of clean, nontoxic beauty products with custom vanities where you can chill out and try everything before you buy. Images courtesy of Appear Here.