Whether its adaptogenic herbs or cold-pressed coconut oil, this tiny boutique in the West Village is a secret powerhouse that almost single-handedly put all ingestible beauty on the map, not to mention clean beauty, which they’ve insisted on from the start. Friends for almost two decades, Kerrilynn Pamer and Cindy DiPrima Morisse previously owned the popular East Village boutique Castor and Pollux, but found a huge hole in the market at the cross section of wellness, food, and beauty. Everything they sell (including next-level facials and even makeup lessons) is beautiful. Their eponymous line—imagine brilliantly packaged matcha sticks as well as essential-oil infused facial sprays and oils—is as good as it gets.

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