Gwyneth's Pick For shinier, softer, healthier-looking hair, there’s nothing like this restorative mask. FOR FRIZZ/DRY HAIR: This light, silky cream leaves hair feeling soft and touchable without weighing it down. Soothe a dry, itchy scalp with this calming milk treatment. The secret to your shiniest, softest, healthiest-looking hair is this preshampoo glow serum that works like a dream no matter what your hair type or texture. A shiny leave-in spray to protect against heat-styling damage. These next-to-invisible treatment patches help eliminate and soothe ingrown hairs. Add subtle shape and natural-looking volume with this exclusive-to-goop styling paste (it’s got the prettiest matte finish). Made with an ultramoisturizing blend of rahua, morete, and blue tansy oils, this once-a-week deep-conditioning treatment works miracles on colored hair of all types (including highlighted). FOR INTENSE MOISTURE: A ten-minute treatment for shine and bounce. This frizz-fighting multitasking miracle smells like flowers, moisturizes without weight, smooths hair, tames flyaways, and adds shine FOR INTENSE MOISTURE: This mask works on dry, damaged, colored, or heat-treated hair. New Smooth frizz, boost shine, and protect against heat-styling damage with this leave-in serum. Spritz in this buildable hair spray for amazing hold and shine (it smooths flyaways, too). This lightweight spray leaves hair perfectly in place and touchably soft. Sold Out