Here at goop, we believe in making every choice count, which is why we’ve always been outspoken about the ingredients used in personal-care and beauty products. Winning a 2022 WWD Beauty Inc Brand of the Year award made us realize how far we’ve come, and how far the beauty industry has come in terms of clean beauty. We’re also passionate about the idea that beauty comes from the inside out. So we use clinically proven and best-in-class ingredients at active levels to create skin care, skin-boosting ingestibles, and hair and body essentials that are luxurious, deliver high-performance results, and enliven the senses with exquisite textures and beautiful scents. We don’t rest until we think our products are perfect—safe enough and powerful enough for noticeable results. (All our products are formulated without parabens, petroleum, phthalates, SLS, SLES, PEGs, TEA, DEA, silicones, or artificial dyes or fragrances. And our formulas are not tested on animals.) We hope you love them as much as we do.