• Lifts and volumizes.
• Lengthens and separates.
• No smudging or flaking.
• Buildable for a customizable lash look.
• Conditioning ingredients support lash density, length, and strength.

• 97% said their lashes looked instantly lifted and volumized.* 97% said the formula lasted all day.*
• 97% said they noticed less lash fallout since using this mascara.*
• 94% said their lashes looked twice as long.*
• 93% said this gave their lashes a lifting effect.*
• 91% said they could apply multiple layers without lashes clumping together, building for a dramatic effect.*

*Based on a four-week third-party consumer-perception study of 34 women ages 30 to 55.

Brush through your lashes, starting at the roots and lifting upward. Use the tapered tip for corners and lower lashes; layer for added definition and depth.

• Widelash™: A biotin-tripeptide with provitamin B5 fortifies the roots of your lashes for stronger, visibly longer lashes.
• Tahitian Microalgae: Clinically proven to enhance lash density for visibly thicker, fuller lashes.
• Vitamin E: Conditions lashes.

Water/aqua/eau, Glyceryl Stearate, Hydrogenated Jojoba Oil, Stearic Acid, Copernicia Cerifera (Carnauba) Cera, Glycerin, Pentylene Glycol, Acacia Senegal (Gum Arabic) Gum, Oryza Sativa (Rice) Bran Wax, Shorea Robusta (Shala) Resin, Oleic/linoleic/linolenic Polyglycerides, Octyldodecanol, Aminomethyl Propanol, Tocopherol, Biotinoyl Tripeptide-1, Isochrysis Galbana Extract, Panthenol, Biotin, Hyaluronic Acid, Leuconostoc/radish Root Ferment Filtrate, Lactobacillus, Xanthan Gum, Cocos Nucifera (Coconut) Fruit Extract, [iron Oxides (Ci 77499)].

Beauty as wellness.

For us, beauty comes from the inside out. We use clinically proven and best-in-class ingredients at active levels to create luxurious skin, hair, and body essentials that deliver high-performance results and enliven the senses with exquisite textures and beautiful scents.

Clean, to us, means that we vet our ingredients with strict attention to quality, while prioritizing ingredients that are ethically sourced and cruelty-free wherever possible. We also strive to use sustainable biobased sources that are nonpersistent in the environment. In addition, all our beauty products are formulated without silicones, formaldehyde donors, parabens, SLS, SLES, PEGs, polyacrylamides, TEA, DEA, phthalates, or synthetic fragrance, among many others that we proactively screen for based on published and ongoing scientific studies. Our approach to formulation is a future-forward consciousness about our health.   

The clean beauty movement isn’t perfect, though; it’s evolving—and our goal is to evolve with the science in the most transparent way we can. We source all the ingredients for our goop Beauty products with a high standard of safety and quality, while recognizing that despite our best efforts, trace levels of incidental chemicals may occur as a result of manufacturing and supply chain complexities. We are committed to making careful choices in our sourcing and formulation to minimize the potential presence of any trace amounts of incidental ingredients. 

We hope you love the goop Beauty collection as much as we do.