The Top 10 Clean Beauty Swaps to Make in 2023

Written by: Jean Godfrey-June


Published on: July 28, 2022


Updated on: January 4, 2023


It’s 2023. Clean beauty is there. Even the harder-to-get-right clean categories (mascara, anyone? shampoo?) are better—more effective, more luxurious—than anything out there in the conventional beauty world. Whether you’re new to clean skin care or already totally into it, these are goop’s current must-switch-to-now favorites. Good hair days; glowy, healthy-looking skin; and transformative, mood-resetting showers await.

  • 1

    Clean Skin Treatment

    goop Beauty GOOPGLOW Dark Spot Exfoliating Sleep Milk, goop, $98/$89 with subscription

    Real luxury is access to the best ingredients, period. Who needs fillers, texturizers, and preservatives with the potential to harm your health when your skin can look incredible without them? Without those extraneous ingredients, clean skin care often contains the highest-possible concentrations of active ingredients.

  • 2

    Clean Sunscreen

    MARA Algae + Zinc Sea Kale Sunscreen Serum, goop, $52

    If you make one switch this year, make all your sunscreen products mineral rather than chemical. Chemical sunscreens often contain known skin irritants and ingredients that are both potential endocrine disruptors and toxic to coral reefs.

  • 3

    Clean Exfoliant

    goop Beauty GOOPGLOW Microderm Instant Glow Exfoliator, goop, $125/$112 with subscription

    Packed with powerful naturally exfoliating microcrystals, glycolic and lactic acids, and fruit enzymes, exfoliators are the ultimate secret to soft, glowing skin.

  • 4

    Clean Shower Routine

    Grown Alchemist Nourishing Shampoo and Conditioner Set, goop, $98

    You rinse it all off, so how much harm might it really do? Consider the fact that anything you shower with goes all over your body, and conventional hair products are particularly rife with potentially health-harming ingredients. So make over your shower with clean shampoo and conditioner.

  • 5

    Clean Lip Essentials

    goop Beauty GOOPGENES Clean Nourishing Lip Balm Trio, goop, $48

    We consume much of whatever we put on our lips—so clean is really important here, too. These gorgeous lipsticks and balms are made without the petroleum, dyes, and plasticizers found in conventional lip products. Instead, you’ll find a long list of oils and butters to nourish lips.

  • 6

    Clean Fragrance

    The Maker Libertine Eau de Parfum, goop, $175

    Perfume can contain some of the most potentially harmful ingredients in the beauty industry. But clean perfumes are beautiful and super luxurious and speak to the senses on multiple levels.

  • 7

    Clean Mascara

    Westman Atelier Eye Love You Mascara, goop, $58

    When you learn that conventional mascaras are commonly made with microplastics and by-products of coal-tar combustion, making a switch seems an obvious choice. And here again, clean tech has risen to the challenge: Clean mascara now out-glamorizes the conventional competition, full stop.

  • 8

    Clean Face Cream

    goop Beauty GOOPGENES All-in-One Nourishing Face Cream, goop, $98/$86 with subscription

    While conventional moisturizers use petroleum, propylene glycol (otherwise known as antifreeze), and silicones to create the feeling of hydration, clean moisturizers nourish with rich butters, moisturizing oils, and hydrating hyaluronic acid.

  • 9

    Clean Deodorant

    Megababe Green Deo, goop, $14

    The code has been cracked on clean deodorant, with formulas that really work, glide on like silk, and keep you smelling fresh. They have to be tried to be believed.

  • 10

    Clean Beauty from Within

    goop Beauty GOOPGLOW Morning Skin Superpowder, goop, $60/$55 with subscription

    At goop, we believe that the vitamins and nutrients we ingest impact our skin just as much as the serums and moisturizers we layer on morning and night.