Clean Beauty Greatest Hits: Our Top 10 Bestsellers

Written by: Jean Godfrey-June


Updated: June 29, 2022


The world of clean beauty products didn’t really exist when goop started in 2008. But as we began to learn about the lack of regulation in the cosmetics industry in America, the rest of the world was waking up, too. The clean beauty space grew at the same time goop did (and indeed, at a similar pace)—and we watched the entire category explode with wild creativity, mind-blowing technology, and a devotion to craft and luxury.

Today, a lot’s changed. goop Beauty, our collection of luxurious, results-driven, clean beauty products, includes GOOPGLOW (essentials to exfoliate, smooth, and brighten for glowing, healthy-looking skin) and GOOPGENES (next-level treatments for firm, smooth, super nourished, moisturized skin, no matter what your age) as well as magical baths, transformative body care, an essential dry brush, skin care you can drink, and even a detoxifying scrub shampoo studded with Himalayan salt crystals.

The number—and fabulousness—of the brands now in the goop clean beauty shop is something we couldn’t have imagined when we were just getting started, from blockbuster glossy black mascaras to the perfect your-lips-but-better lip colors. Our top sellers represent the best there is in the world of beauty—clean or otherwise. We love them, and we know you will, too.


goop Beauty GOOPGLOW
Microderm Instant
Glow Exfoliator

goop, $125/$112 with subscription

GOOPGLOW Microderm Instant Glow Exfoliator uses the power of both chemical and physical exfoliation to reveal a glowing, smoother-looking complexion—as if you just left your dermatologist’s office. Four microexfoliating minerals instantly buff away dead skin cells, glycolic acid exfoliates further to increase cell turnover for ultraglowy skin, and superfruit Australian kakadu plum nourishes the skin, leaving it soft, supple, and entirely rejuvenated.


Kosas The Big Clean Mascara

goop, $26

You won’t believe this ultraluxe hydrating mascara is clean and free of sketchy chemicals. A single coat leaves your lashes gorgeous, blackest black, sexy, and super defined. Made with nourishing, fullness-boosting ingredients that are typically found in clean hair care like castor oil and provitamin B5, as well as emollient jojoba esters, the formula lasts and lasts, doesn’t clump or smudge, and leaves your lashes soft and malleable. An ergonomic curved brush helps separate and evenly distribute mascara from the root for a beautiful wide-awake finish.



goop, $60/$55 with subscription

Drink your way to glowing skin with a megadose of skin-supporting ingredients: grape-seed proanthocyanidins, vitamins C and E, and CoQ10, along with the critical carotenoids lutein and zeaxanthin. A power shot of antioxidants and nutrients designed to reduce the free radical effects of the sun, pollution, stress, and more, it helps you face down oxidative photodamage, which can lead to signs of premature aging, like dullness, uneven tone, fine lines, and loss of firmness.1 Drink as part of your healthy morning ritual: It tastes of oranges and lemon verbena and looks a little like a sunrise as you mix it with water. The single-dose packets fit easily in a gym bag and travel effortlessly, so you can get the goop glow just about anywhere.


Vintner’s Daughter
Active Botanical Serum

goop, $195

It’s not surprising that this oil has a cult following: It’s an infusion of twenty-two active organic botanicals mixed with powerful essential oils. Phytonutrients and minerals help balance skin; phytoceramides, nourishing fatty acids, and antioxidants stimulate and brighten dull complexions. The revolutionary formula sinks in beautifully, leaving skin smooth and glowy.


goop Beauty GOOPGENES
All-in-One Nourishing
Face Cream

goop, $95/$86 with subscription

This luxuriously rich all-in-one supercream significantly improves firmness, elasticity, glow, the appearance of fine lines and wrinkles, and brightness after just four weeks.2 Its unique whipped texture melts into skin; a single application leaves skin deeply nourished, firmer-looking, and moisturized for forty-eight hours.3 The clinically tested formula is made with a megadose of plant-based ceramides, squalane, and seven highly active botanicals—including Schisandra fruit, illipe butter, and caviar lime—that work synergistically to leave skin ultramoisturized, soft, supple, smooth, firm, and even-toned. Apply morning and evening to clean, dry face, neck, and décolletage.


GOOPGENES Clean Nourishing Lip Balm Trio

goop, $42

Gwyneth set out to make the ultimate clean lip balm and, three years later, we did it. This balm is a miracle for keeping lips supple and nourished; now we make it in two sheer, super flattering tints, too. All three are infused with a gorgeously rich blend of shea butter and argan, castor, and coconut oils, plus antioxidant pomegranate to leave lips cushiony, protected, and ultramoisturized. They come as a beautifully priced set, each balm in the sleekest rose-gold tube.


Westman Atelier
Lip Suede – Les Nudes

goop, $85

Each stunning shade—Warm Rose, Peony, Café Crème, and Mulled Wine—is as beautiful on as it looks in this amazing palette. The pigments are made with jojoba and avocado oils and volume-boosting peptides, so your lips get a hit of ultramoisturizing, smoothing goodness. Dab on any one of the flattering-on-all-skin-tones shades (or blend them together; you can’t go wrong) with your finger for a subtle diffused-at-the-edges stain, or use a brush—the brand makes a genius lip brush—for a crisp, more defined, saturated look.
Whatever your preference, your entire face gets an instant boost.


goop Beauty GOOPGLOW
15% Glycolic Acid
Overnight Glow Peel

goop, $125/$112 with subscription

Inspired by professional chemical peels, these intense exfoliating overnight acid peel pads refine, retexturize, and brighten skin while you sleep. A powerful level (15%) of glycolic acid and potent fruit extracts (mango, banana, yellow mombin, and Australian kakadu plum) work together with naturally moisturizing hyaluronic acid so you wake up with fresh, soft, smooth, beautifully glowing skin. You smooth it on with a dual-textured peel pad, and it’s especially brilliant on the face, neck, chest, and shoulders (where there’s typically the most sun damage).


goop Beauty GOOPGLOW Restore + Shine Hair Serum

goop, $55/$44 with subscription

Something of a miracle for shinier, softer, frizz-free hair, this preshampoo hair serum is made with hair-loving ingredients like cuticle-sealing vitamin C, omega-rich sea buckthorn oil, and shine-boosting plumeria monoi oil. It’s brilliant for all hair types and textures—just let it soak in for 20 minutes before shampooing for incredible (moisturized, detangled, gorgeously textured) results.


goop Beauty GOOPGLOW 20% Vitamin C +
Hyaluronic Acid Glow Serum

goop, $125/$112 with subscription

This daily glow serum combines two skin-care powerhouses: L-ascorbic acid (proven in research to be the purest, best-for-skin form of the antioxidant vitamin C) and moisturizing hyaluronic acid (a hydrator that’s naturally present in the body). The unique two-part design maximizes potency and freshness, delivering a serum that stays active all the way through its use. Before your first use, mix the super potent 20% vitamin C powder with the hyaluronic acid serum. (The serum has three different molecular sizes of hyaluronic acid present to penetrate different layers of the skin, as well as the antioxidant superfruit Australian kakadu plum.) The ingredients work synergistically to help brighten the appearance of skin, significantly improving its firmness, tone, texture, and hydration and leaving it looking radiant, luminous, and healthy.

1These statements have not been evaluated by the US Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

2Based on an eight-week third-party consumer-perception and clinical study conducted on thirty-three women ages thirty-five to sixty-five.

3Based on an eight-week third-party consumer-perception and clinical study conducted on thirty-three women ages thirty-five to sixty-five.