The Guide to Clean Deodorant—Plus Our 5 Favorites

Written by: Jean Godfrey-June


Updated on: August 2, 2022


Photo courtesy of Benjo Arwas/The Licensing Project

We are there: Cracking the code for a clean deodorant that really, truly works wasn’t easy, but it has been cracked. While potential health problems associated with applying conventional antiperspirants and deodorants to the body have been talked about for decades, the alternatives were less than reliable and often so weak as to not have an effect beyond the momentary scent of a few essential oils or herbs. If you had an important presentation or a big date, even the most health-conscious person could not be faulted for keeping a backup conventional product somewhere in the back of the closet.

Studies connecting antiperspirants and deodorants to breast cancer and Alzheimer’s have been inconclusive, though receive a breast cancer diagnosis at most major medical centers and you will be told to stop using antiperspirants and deodorants that may irritate the skin. Parabens, which may be found in antiperspirant and deodorant formulas, have been found in breast cancer tumors, but because these diseases are complex, it is nearly impossible to draw conclusions about causality.

That said, depositing elements like synthetic fragrance (an ingredient that can legally be used to mask hundreds of other ingredients) and aluminum onto the thin skin of the underarms does not seem worth doing, especially because clean beauty companies have developed deodorants that do not and still keep you smelling fresh. They’re pretty incredible—and have to be tried to be believed. Clean deodorants come at the problem from several different angles: Some employ botanical and clay powders to absorb wetness; others use essential oils and plant ingredients to target odor.

“Formulas based in propylene glycol, parabens, triclosan, silica, and more have been on the market for over a century now,” says Jamie Schmidt, the founder of Portland-based Schmidt’s, who began her business after getting pregnant and undergoing a detoxifying paradigm shift in her household and personal-care products. “But it isn’t that these ingredients are actually better performing than natural ones. If you prioritize a formula that is condensed and fast absorbing to provide immediate results, you need to apply only a very small amount compared to conventional deodorants to get long-lasting effects.”

The deodorant formula Schmidt developed immediately started selling out at local farmers’ markets. “It was an instant hit—it works,” she says. “Local markets and sales reps started asking for it in huge quantities, and before I knew it, the business took on a life of its own as word of mouth spread.” Now Schmidt’s is nationally distributed and growing by leaps and bounds (the softly floral ylang-ylang scent is a goop favorite).

Getting the efficacy right is the hardest, agrees Emily Doyle, founder of Ursa Major. “After that, it’s about dialing in the experience and then making it consistently. A deodorant stick is a hot-pour product, and that creates a lot of challenges in terms of ingredient stability and consistency,” she explains. Finally hitting on the perfect silky-feeling, beautifully scented combination was satisfying, she says: “People love the whole experience. And they love the peace of mind in using a clean, safe product.”

The switch from a conventional deodorant to a clean one can involve a transition period: The body adjusts, and it can scare people back to their chemical deodorant. But while this adjustment can be rough, it’s totally worth it in the end.

Our 5 All-Time Favorite Clean Deodorants

  1. Charcoal Deodorant - Great Expectations Grapefruit Bergamot
    Cleo+coco Charcoal Deodorant – Great Expectations Grapefruit Bergamot goop, $18

This creamy natural deodorant smells so good and glides on to help neutralize odor without aluminum or synthetic fragrance. Made with the brand’s unique activated charcoal and beautiful essential oils of grapefruit and bergamot, plus coconut oil and shea butter, the formula nourishes skin without leaving any residue.

  1. Corpus Natural Deodorant
    Corpus Natural Deodorant goop, $24

This beautiful, water-based deodorant is made with plant-based enzymes, minerals, and botanical extracts to help combat odor. The long-lasting formula is made without baking soda (which many people find irritating), so it’s safe and gentle for even the most sensitive underarms. It smells gorgeously of bergamot, pink lemon, orange blossom, and cardamom, which makes it a delight to apply every day—and we love the chic celadon package.

  1.  Megababe
    Megababe Smoothie Deo goop, $14

This coconut-, lime-, and bilberry-scented deodorant really works, and it smells fantastic. Made without common irritants like aluminum or baking soda, it’s incredibly comfortable for all skin types—including sensitive. It smooths on beautifully and keeps you fresh.

  1. Beautycounter Clean Deo
    Beautycounter Clean Deo goop, $31

A gorgeously scented deodorant that helps neutralize body odor and keeps you feeling dry and comfortable. It comes in three scents that stay fresh all day. Coconut oil and shea butter help nourish and smooth, and candelilla wax and beeswax help condition so it goes on easily with minimal residue.

  1. Schmidt’s Jasmine Tea Sensitive Skin Deodorant Stick
    Megababe Green Deo goop, $14

With a sophisticated, fresh, citrusy-herbaceous scent that we can’t get enough of, this deodorant is deeply skin soothing and wildly effective. It glides on smoothly, and because it’s made without aluminum or baking soda, it’s safe for all skin types, including sensitive.