The Top 10 Clean Beauty Swaps
to Make in 2022
It’s 2022. Clean beauty is there. Even the harder-to-get-right clean categories (mascara, anyone? shampoo?) are better—more effective, more luxurious—than anything out there in the conventional beauty world. Whether you’re new to clean beauty or already totally into it, these are goop’s current must-switch-now favorites. Good hair days; glowy, healthy-looking skin; and transformative, mood-resetting showers await.
1
Clean Skin Treatment
Without the fillers, texturizers, and artificial fragrances common in even the most high-tech conventional skin-care products, clean skin treatments can contain the highest-possible concentrations of active ingredients. Real luxury is access to the very best ingredients, period. Who needs compounds that are potentially toxic to you when your skin can look its glowy best without them?
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Oil
This ultraluxurious active face oil leaves skin feeling firmer, smoother, softer, more radiant, and moisturized—the clinically proven results blew us away.
goop Beauty GOOPGENES All-in-One
Super Nutrient Face Oil goop, $98/$89 with subscriptionSHOP NOW -
goop Beauty GOOPGENES All-in-One Super Nutrient Face Oil goop, $98/$89 with subscriptionSHOP NOW
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Serum
This is a skin-transforming oil, thanks to an infusion of twenty-two active organic botanicals mixed with powerful essential oils.
Vintner’s Daughter Active Botanical Serum goop, $195SHOP NOW -
Vintner’s Daughter Active Botanical Serum goop, $195SHOP NOW
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Vitamin C
This daily glow serum combines two skin-care powerhouses—vitamin C and hyaluronic acid—for skin that looks radiant, moisturized, and healthy.
goop Beauty GOOPGLOW 20% Vitamin C +
Hyaluronic Acid Glow Serum goop, $125/$112 with subscriptionSHOP NOW -
goop Beauty GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum goop, $125/$112 with subscriptionSHOP NOW
2
Clean Exfoliant
Packed with powerful naturally exfoliating microcrystals, glycolic and lactic acids, and fruit enzymes, exfoliants are the ultimate secret to glowing, soft skin.
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Scrub
This clinically proven microdermabrasion exfoliator delivers the benefits of both physical and chemical exfoliation, instantly polishing away roughness, smoothing uneven texture, and revealing a healthy-looking, glowing complexion.
goop Beauty GOOPGLOW MICRODERM
INSTANT GLOW EXFOLIATOR goop, $125/$112 with subscriptionSHOP NOW -
goop Beauty GOOPGLOW MICRODERM INSTANT GLOW EXFOLIATOR goop, $125/$112 with subscriptionSHOP NOW
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Once-a-Week Peel
An intense exfoliating overnight glycolic acid glow peel that refines, retexturizes, and brightens skin while you sleep.
goop Beauty GOOPGLOW 15% Glycolic
Acid Overnight Glow Peel goop, $125/$112 with subscriptionSHOP NOW -
goop Beauty GOOPGLOW 15% Glycolic Acid Overnight Glow Peel goop, $125/$112 with subscriptionSHOP NOW
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Gentle Tonic
A powerful essence that treats skin with thirty-plus active, water-soluble botanicals, plus vitamin C, hyaluronic acid, and pre- and probiotics.
Vintner’s Daughter Active Treatment Essence goop, $225SHOP NOW -
Vintner’s Daughter Active Treatment Essence goop, $225SHOP NOW
3
Clean Shower Routine
Conventional hair care is particularly rife with potentially toxic ingredients: Formulas include parabens, preservatives, and synthetic fragrances, as well as ingredients like silicones and plastics, which are designed to feel moisturizing but do very little for the health of your hair. And while shower essentials might seem easy to overlook in a clean beauty overhaul—you rinse it off, so how much harm might it really do?—consider that anything you shower with goes all over your body. It’s coming into contact with your wet skin (much more absorptive than dry skin), and you also inhale it with the steam of the shower. Clean tech has improved dramatically in the past few years, so leaving your hair shiny and your skin refreshed is now easy to do without potentially health-harming ingredients.
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Shampoo
Chunks of pink salt gently smooth away oil, grime, and product buildup to refresh the scalp and leave hair—no matter the texture—soft, shiny, and healthy-looking.
goop Beauty G.Tox Himalayan Salt
Scalp Scrub Shampoo goop, $42/$38 with subscriptionSHOP NOW -
goop Beauty G.Tox Himalayan Salt Scalp Scrub Shampoo goop, $42/$38 with subscriptionSHOP NOW
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Body Scrub
This is a skin miracle: Ultramoisturizing oils like organic extra virgin olive oil and cold-pressed moringa combine with mineral-rich salts to exfoliate, detoxify, and nourish, leaving your entire body supple and gleamy.
goop Beauty G.Tox 5 Salt Detox Body Scrub goop, $40/$36 with subscriptionSHOP NOW -
goop Beauty G.Tox 5 Salt Detox Body Scrub goop, $40/$36 with subscriptionSHOP NOW
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Conditioner
This luxurious cream softens and detangles with moisturizing botanicals.
Grown Alchemist Nourishing Conditioner goop, $49SHOP NOW -
Grown Alchemist Nourishing Conditioner goop, $49SHOP NOW
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Body Wash
The lather, the scent (sandalwood and bergamot), and the way the blend of rose hip and olive oils silkify skin is over-the-top.
Sangre de Fruta Garden of Earthly
Delights Body Wash goop, $48SHOP NOW -
Sangre de Fruta Garden of Earthly Delights Body Wash goop, $48SHOP NOW
4
Clean Lip Essentials
We consume much of whatever we put on our lips (and absorb some, too), making outstanding clean ingredients more important than ever when it comes to lip balm and lip colors. These gorgeously pigmented lipsticks and balms are made without the petroleum, dyes, and plasticizers found in conventional lip products. Instead, you’ll find a long list of oils and butters that deeply nourish and moisturize lips.
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Lipstick
These universally flattering shades look fantastic and last beautifully.
Kosas Weightless Lip Color goop, $28SHOP NOW -
Kosas Weightless Lip Color goop, $28SHOP NOW
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Lip Palette
Four ultraflattering neutral shades make up this strikingly visual palette—Gucci Westman’s preferred multioption method for applying lip color—which comes in a gorgeous lacquered compact.
Westman Atelier Lip Suede – Les Nudes goop, $85SHOP NOW -
Westman Atelier Lip Suede – Les Nudes goop, $85SHOP NOW
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Tinted Lip Balm
These three sheer pigmented balms—translucent garnet, subtle rose, and the OG clear one—are infused with intensely nourishing coconut, argan, castor seed, and jojoba oils to soothe dryness and leave lips, no matter how chapped or winter-wind addled, cushiony and supple.
goop Beauty GOOPGENES Clean Nourishing Lip Balm Trio goop, $42SHOP NOW -
goop Beauty GOOPGENES Clean Nourishing Lip Balm Trio goop, $42SHOP NOW
5
Clean Sunscreen
If you make one switch this year, make all your SPF-containing products mineral rather than chemical. Chemical sunscreens are harmful in a number of ways: Oxybenzone and octinoxate, two of the most common ones, are both potential endocrine disruptors and toxic to coral reefs (their bleaching effect on coral has led to a recent ban in Hawaii). Chemical sunscreens, which work by absorbing UVA and UVB rays into the skin, are also some of the most powerful known skin irritants in the beauty industry. How to tell if a sunscreen is all-physical (and not chemical): The active ingredient box on the package should contain only zinc oxide, titanium oxide, or both (both are inert and sit on top of skin to block rays physically).
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For face and body
This hydrating sunblock sinks right in and protects skin with SPF 30.
The Organic Pharmacy Cellular Protection Sun
Cream SPF 30 goop, $69SHOP NOW -
The Organic Pharmacy Cellular Protection Sun Cream SPF 30 goop, $69SHOP NOW
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For Eyes
Super light and silky, this lotion brightens the delicate undereye area (and primes it for makeup or concealer).
Supergoop Bright-Eyed 100% Mineral
Eye Cream SPF 40 goop, $36SHOP NOW -
Supergoop Bright-Eyed 100% Mineral Eye Cream SPF 40 goop, $36SHOP NOW
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Tinted
This subtly tinted cream deposits the healthiest-looking sheen as it protects and boosts skin—no matter what your skin tone.
Unsun Mineral Tinted Face Sunscreen goop, $29SHOP NOW -
Unsun Mineral Tinted Face Sunscreen goop, $29SHOP NOW
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Foundation
This is the ultimate no-makeup makeup, with light coverage and SPF: It’s glowy, translucent, and skin-perfecting.
Beautycounter Dew Skin Moisturizing Coverage goop, $50SHOP NOW -
Beautycounter Dew Skin Moisturizing Coverage goop, $50SHOP NOW
6
Clean Fragrance
Perfume contains some of the most potentially toxic ingredients in the entire beauty industry, and the word “fragrance” itself is a legal ingredient in which beauty companies can disguise ingredients they don’t want consumers to see (if you see the word “fragrance” or “parfum” on an ingredient list and the company won’t disclose what’s in that ingredient, don’t put that product on your body). The ultimate luxury in perfume, beyond not having to wonder whether what’s in it might be harmful to your health, is an incredible scent made with natural elements that speak to the senses on multiple levels. Master natural perfumer Douglas Little’s scents (he creates our goop fragrances with GP) are drop-dead gorgeous and wildly original; these three are some of our favorites (and, unsurprisingly, bestsellers).
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Citrusy
Lemon, pink and black pepper, sandalwood, and ylang-ylang combine in a fragrance that’s sexy, sunny, and just a little bit dark.
Heretic Dirty Lemon goop, $65SHOP NOW -
Heretic Dirty Lemon goop, $65SHOP NOW
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Floral
Before it was a (famous) candle, this sophisticated, sexy floral was born as a perfume; now it comes in a chic, portable rollerball.
goop x Heretic This Smells Like My Vagina Roll-On goop, $45SHOP NOW -
goop x Heretic This Smells Like My Vagina Roll-On goop, $45SHOP NOW
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Green
A perfume of cool air, pale sun, new life unfurling on the forest floor.
goop Beauty Eau de Parfum: Edition 02 – Shiso goop, $125SHOP NOW -
goop Beauty Eau de Parfum: Edition 02 – Shiso goop, $125SHOP NOW
7
Clean Mascara
When you learn that conventional mascaras are commonly made with microplastics and by-products of coal-tar combustion and can even contain small amounts of mercury as a preservative, making the switch to clean mascara seems an obvious choice. And here, again, clean tech has risen to the challenge, and clean mascara now out-glamorizes the conventional competition, full stop.
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Glossy and Flirty
This ultraluxe blackest-black mascara is clean and nontoxic and leaves your lashes gorgeous and sexy.
Westman Atelier Eye Love You Mascara goop, $58SHOP NOW -
Westman Atelier Eye Love You Mascara goop, $58SHOP NOW
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Super Defining and Never Smudging
With a thick, stretchy formula that grips and lengthens, this amazing mascara leaves your lashes inky and glossy.
Saie Mascara 101 goop, $25SHOP NOW -
Saie Mascara 101 goop, $25SHOP NOW
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Fat Brush
Made with powerful ingredients typically found in clean hair care, this mascara conditions deeply, so each swipe doubles as a treatment for healthy-looking, feathery-soft lashes.
Kosas The Big Clean Mascara goop, $26SHOP NOW -
Kosas The Big Clean Mascara goop, $26SHOP NOW
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Lengthening and Volumizing
The amazing dual-sided brush (the shorter side curls, the longer side lifts, separates, and lengthens) and the nourishing keratin-infused formula leave lashes impossibly fluttery.
ILIA Limitless Mascara goop, $28SHOP NOW -
ILIA Limitless Mascara goop, $28SHOP NOW
8
Clean Face Cream
While conventional moisturizers use petroleum, propylene glycol (otherwise known as antifreeze), and silicones to create the feeling of hydration, clean alternatives nourish with ingredients like rich butters, moisturizing oils, and hydrating hyaluronic acid.
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Rich Cream
This luxuriously rich supercream significantly improves firmness, elasticity, glow, the appearance of fine lines and wrinkles, and brightness after just four weeks.1
goop Beauty GOOPGENES All-in-One
Nourishing Face Cream goop, $95/$86 with subscriptionSHOP NOW -
goop Beauty GOOPGENES All-in-One Nourishing Face Cream goop, $95/$86 with subscriptionSHOP NOW
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Doctor-Formulated
A dream for dry skin, the blend of botanical oils and a groundbreaking amino-acid-and-vitamin complex from Dr. Augustinus Bader plumps, smooths, and revives dull complexions.
Augustinus Bader The Rich Cream goop, $280SHOP NOW -
Augustinus Bader The Rich Cream goop, $280SHOP NOW
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Gel-Cream
A hydrating gel-cream that seals in moisture in the skin’s outer layers, leaving it supple and renewed.
Tata Harper Water-Lock Moisturizer Starter Kit goop, $68SHOP NOW -
Tata Harper Water-Lock Moisturizer Starter Kit goop, $68SHOP NOW
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Daily Lotion
This featherweight hydrator boosts glow and nourishes with vitamin C and kakadu plum, leaving skin dewy and gorgeously fresh.
goop Beauty GOOPGLOW Glow Lotion goop, $58/$52 with subscriptionSHOP NOW -
goop Beauty GOOPGLOW Glow Lotion goop, $58/$52 with subscriptionSHOP NOW
9
Clean Deodorant
The code has been cracked on clean deodorant, with formulas that really work, glide on like silk, and keep you smelling fresh. They have to be tried to be believed.
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Herbaceous
A beautiful water-based deodorant made with botanical extracts clinically proven to help combat odor.
Corpus Natural Deodorant goop, $24SHOP NOW -
Corpus Natural Deodorant goop, $24SHOP NOW
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Fresh
It smells of coconut and lime and holds up against the sweatiest workouts—plus, the bright-pink bottle is just fantastic.
Megababe The Smoothie Deo goop, $14SHOP NOW -
Megababe The Smoothie Deo goop, $14SHOP NOW
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Charcoal
Detoxifying charcoal swirls with grapefruit and coconut oils in this nourishing cream that brilliantly neutralizes odor.
Cleo + Coco Charcoal Deodorant – Great
Expectations Grapefruit Bergamot goop, $18SHOP NOW -
Cleo + Coco Charcoal Deodorant – Great Expectations Grapefruit Bergamot goop, $18SHOP NOW
10
Clean Beauty from Within
At goop, we believe that the vitamins and nutrients we ingest impact our skin just as much as the serums and moisturizers we layer on morning and night.
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For Glow
Drink your way to glowing skin with a power shot of antioxidants (vitamins C and E) and nutrients.2
goop Beauty GOOPGLOW Morning
Skin Superpowder goop, $60/$55 with subscriptionSHOP NOW -
goop Beauty GOOPGLOW Morning
Skin Superpowder goop, $60/$55 with subscriptionSHOP NOW
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For Firmness
A delicious, vanilla-infused daily dose to support smooth, healthy skin.2
goop Beauty GOOPGENES Marine Collagen
Superpowder goop, $95/$86 with subscriptionSHOP NOW -
goop Beauty GOOPGENES Marine Collagen Superpowder goop, $95/$86 with subscriptionSHOP NOW
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For Detox
This daily shot of detoxifying nutrients and botanical extracts benefits both skin and body.2
goop Beauty G.Tox Detoxifying Superpowder goop, $60/$55 with subscriptionSHOP NOW -
goop Beauty G.Tox Detoxifying Superpowder goop, $60/$55 with subscriptionSHOP NOW
1Based on an eight-week third-party consumer-perception and clinical study conducted on thirty-three women ages thirty-five to sixty-five.
2These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
