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Top 10 Clean Beauty Swaps
to Make in 2022

It’s 2022. Clean beauty is there. Even the harder-to-get-right clean categories (mascara, anyone? shampoo?) are better—more effective, more luxurious—than anything out there in the conventional beauty world. Whether you’re new to clean beauty or already totally into it, these are goop’s current must-switch-now favorites. Good hair days; glowy, healthy-looking skin; and transformative, mood-resetting showers await.

1

Clean Skin Treatment

Without the fillers, texturizers, and artificial fragrances common in even the most high-tech conventional skin-care products, clean skin treatments can contain the highest-possible concentrations of active ingredients. Real luxury is access to the very best ingredients, period. Who needs compounds that are potentially toxic to you when your skin can look its glowy best without them?

  1. Oil

    This ultraluxurious active face oil leaves skin feeling firmer, smoother, softer, more radiant, and moisturized—the clinically proven results blew us away.

    goop Beauty GOOPGENES All-in-One
    Super Nutrient Face Oil
    goop, $98/$89 with subscription
    SHOP NOW
  2. goop Beauty GOOPGENES All-in-One Super Nutrient Face Oil, goop, $98/$89 with subscription
    goop Beauty GOOPGENES All-in-One Super Nutrient Face Oil goop, $98/$89 with subscription
    SHOP NOW
  1. Serum

    This is a skin-transforming oil, thanks to an infusion of twenty-two active organic botanicals mixed with powerful essential oils.

    Vintner’s Daughter Active Botanical Serum goop, $195
    SHOP NOW
  2. Vintner’s Daughter Active Botanical Serum, goop, $195
    Vintner’s Daughter Active Botanical Serum goop, $195
    SHOP NOW
  1. Vitamin C

    This daily glow serum combines two skin-care powerhouses—vitamin C and hyaluronic acid—for skin that looks radiant, moisturized, and healthy.

    goop Beauty GOOPGLOW 20% Vitamin C +
    Hyaluronic Acid Glow Serum
    goop, $125/$112 with subscription
    SHOP NOW
  2. goop Beauty GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum, goop, $125/$112 with subscription
    goop Beauty GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum goop, $125/$112 with subscription
    SHOP NOW

2

Clean Exfoliant

Packed with powerful naturally exfoliating microcrystals, glycolic and lactic acids, and fruit enzymes, exfoliants are the ultimate secret to glowing, soft skin.

  1. Scrub

    This clinically proven microdermabrasion exfoliator delivers the benefits of both physical and chemical exfoliation, instantly polishing away roughness, smoothing uneven texture, and revealing a healthy-looking, glowing complexion.

    goop Beauty GOOPGLOW MICRODERM
    INSTANT GLOW EXFOLIATOR
    goop, $125/$112 with subscription
    SHOP NOW
  2. goop Beauty GOOPGLOW MICRODERM INSTANT GLOW EXFOLIATOR, goop, $125/$112 with subscription
    goop Beauty GOOPGLOW MICRODERM INSTANT GLOW EXFOLIATOR goop, $125/$112 with subscription
    SHOP NOW
  1. Once-a-Week Peel

    An intense exfoliating overnight glycolic acid glow peel that refines, retexturizes, and brightens skin while you sleep.

    goop Beauty GOOPGLOW 15% Glycolic
    Acid Overnight Glow Peel
    goop, $125/$112 with subscription
    SHOP NOW
  2. goop Beauty GOOPGLOW 15% Glycolic Acid Overnight Glow Peel, goop, $125/$112 with subscription
    goop Beauty GOOPGLOW 15% Glycolic Acid Overnight Glow Peel goop, $125/$112 with subscription
    SHOP NOW
  1. Gentle Tonic

    A powerful essence that treats skin with thirty-plus active, water-soluble botanicals, plus vitamin C, hyaluronic acid, and pre- and probiotics.

    Vintner’s Daughter Active Treatment Essence goop, $225
    SHOP NOW
  2. Vintner’s Daughter Active Treatment Essence, goop, $225
    Vintner’s Daughter Active Treatment Essence goop, $225
    SHOP NOW

3

Clean Shower Routine

Conventional hair care is particularly rife with potentially toxic ingredients: Formulas include parabens, preservatives, and synthetic fragrances, as well as ingredients like silicones and plastics, which are designed to feel moisturizing but do very little for the health of your hair. And while shower essentials might seem easy to overlook in a clean beauty overhaul—you rinse it off, so how much harm might it really do?—consider that anything you shower with goes all over your body. It’s coming into contact with your wet skin (much more absorptive than dry skin), and you also inhale it with the steam of the shower. Clean tech has improved dramatically in the past few years, so leaving your hair shiny and your skin refreshed is now easy to do without potentially health-harming ingredients.

  1. Shampoo

    Chunks of pink salt gently smooth away oil, grime, and product buildup to refresh the scalp and leave hair—no matter the texture—soft, shiny, and healthy-looking.

    goop Beauty G.Tox Himalayan Salt
    Scalp Scrub Shampoo
    goop, $42
    SHOP NOW
  2. goop Beauty G.Tox Himalayan Salt Scalp Scrub Shampoo, goop, $42
    goop Beauty G.Tox Himalayan Salt Scalp Scrub Shampoo goop, $42
    SHOP NOW
  1. Body Scrub

    This is a skin miracle: Ultramoisturizing oils like organic extra virgin olive oil and cold-pressed moringa combine with mineral-rich salts to exfoliate, detoxify, and nourish, leaving your entire body supple and gleamy.

    goop Beauty G.Tox 5 Salt Detox Body Scrub goop, $40
    SHOP NOW
  2. goop Beauty G.Tox 5 Salt Detox Body Scrub, goop, $40
    goop Beauty G.Tox 5 Salt Detox Body Scrub goop, $40
    SHOP NOW
  1. Conditioner

    This luxurious cream softens and detangles with moisturizing botanicals.

    Grown Alchemist Nourishing Conditioner goop, $49
    SHOP NOW
  2. Grown Alchemist Nourishing Conditioner, goop, $4
    Grown Alchemist Nourishing Conditioner goop, $49
    SHOP NOW
  1. Body Wash

    The lather, the scent (sandalwood and bergamot), and the way the blend of rose hip and olive oils silkify skin is over-the-top.

    Sangre de Fruta Garden of Earthly
    Delights Body Wash
    goop, $48
    SHOP NOW
  2. Sangre de Fruta Garden of Earthly Delights Body Wash, goop, $48
    Sangre de Fruta Garden of Earthly Delights Body Wash goop, $48
    SHOP NOW

4

Clean Lip Essentials

We consume much of whatever we put on our lips (and absorb some, too), making outstanding clean ingredients more important than ever when it comes to lip balm and lip colors. These gorgeously pigmented lipsticks and balms are made without the petroleum, dyes, and plasticizers found in conventional lip products. Instead, you’ll find a long list of oils and butters that deeply nourish and moisturize lips.

  1. Lipstick

    These universally flattering shades look fantastic and last beautifully.

    Kosas Weightless Lip Color goop, $28
    SHOP NOW
  2. Kosas Weightless Lip Color, goop, $28
    Kosas Weightless Lip Color goop, $28
    SHOP NOW
  1. Lip Palette

    Four vivid shades make up this striking palette—Westman’s preferred multioption method for applying lip color—and they come in a gorgeous tomato-red lacquered compact.

    Westman Atelier Lip Suede goop, $85
    SHOP NOW
  2. Westman Atelier Lip Suede, goop, $85
    Westman Atelier Lip Suede goop, $85
    SHOP NOW
  1. Tinted Lip Balm

    These three sheer pigmented balms—translucent garnet, subtle rose, and the OG clear one—are infused with intensely nourishing coconut, argan, castor seed, and jojoba oils to soothe dryness and leave lips, no matter how chapped or winter-wind addled, cushiony and supple.

    goop Beauty GOOPGENES Clean Nourishing Lip Balm Trio goop, $42
    SHOP NOW
  2. goop Beauty GOOPGENES Clean Nourishing Lip Balm Trio, goop, $42
    goop Beauty GOOPGENES Clean Nourishing Lip Balm Trio goop, $42
    SHOP NOW

5

Clean Sunscreen

If you make one switch this year, make all your SPF-containing products mineral rather than chemical. Chemical sunscreens are harmful in a number of ways: Oxybenzone and octinoxate, two of the most common ones, are both potential endocrine disruptors and toxic to coral reefs (their bleaching effect on coral has led to a recent ban in Hawaii). Chemical sunscreens, which work by absorbing UVA and UVB rays into the skin, are also some of the most powerful known skin irritants in the beauty industry. How to tell if a sunscreen is all-physical (and not chemical): The active ingredient box on the package should contain only zinc oxide, titanium oxide, or both (both are inert and sit on top of skin to block rays physically).

  1. For face and body

    This hydrating sunblock sinks right in and protects skin with SPF 30.

    The Organic Pharmacy Cellular Protection Sun
    Cream SPF 30
    goop, $69
    SHOP NOW
  2. The Organic Pharmacy Cellular Protection Sun Cream SPF 30, goop, $69
    The Organic Pharmacy Cellular Protection Sun Cream SPF 30 goop, $69
    SHOP NOW
  1. For Eyes

    Super light and silky, this lotion brightens the delicate undereye area (and primes it for makeup or concealer).

    Supergoop Bright-Eyed 100% Mineral
    Eye Cream SPF 40
    goop, $36
    SHOP NOW
  2. Supergoop Bright-Eyed 100% Mineral Eye Cream SPF 40, goop, $36
    Supergoop Bright-Eyed 100% Mineral Eye Cream SPF 40 goop, $36
    SHOP NOW
  1. Tinted

    This subtly tinted cream deposits the healthiest-looking sheen as it protects and boosts skin—no matter what your skin tone.

    Unsun Mineral Tinted Face Sunscreen goop, $29
    SHOP NOW
  2. Unsun Mineral Tinted Face Sunscreen, goop, $28
    Unsun Mineral Tinted Face Sunscreen goop, $29
    SHOP NOW
  1. Foundation

    This is the ultimate no-makeup makeup, with light coverage and SPF: It’s glowy, translucent, and skin-perfecting.

    Beautycounter Dew Skin Moisturizing Coverage goop, $45
    SHOP NOW
  2. Beautycounter Dew Skin Moisturizing Coverage, goop, $45
    Beautycounter Dew Skin Moisturizing Coverage goop, $45
    SHOP NOW

6

Clean Fragrance

Perfume contains some of the most potentially toxic ingredients in the entire beauty industry, and the word “fragrance” itself is a legal ingredient in which beauty companies can disguise ingredients they don’t want consumers to see (if you see the word “fragrance” or “parfum” on an ingredient list and the company won’t disclose what’s in that ingredient, don’t put that product on your body). The ultimate luxury in perfume, beyond not having to wonder whether what’s in it might be harmful to your health, is an incredible scent made with natural elements that speak to the senses on multiple levels. Master natural perfumer Douglas Little’s scents (he creates our goop fragrances with GP) are drop-dead gorgeous and wildly original; these three are some of our favorites (and, unsurprisingly, bestsellers).

  1. Citrusy

    Lemon, pink and black pepper, sandalwood, and ylang-ylang combine in a fragrance that’s sexy, sunny, and just a little bit dark.

    Heretic Dirty Lemon goop, $65
    SHOP NOW
  2. Heretic Dirty Lemon, goop, $65
    Heretic Dirty Lemon goop, $65
    SHOP NOW
  1. Floral

    Before it was a (famous) candle, this sophisticated, sexy floral was born as a perfume; now it comes in a chic, portable rollerball.

    goop x Heretic This Smells Like My Vagina Roll-On goop, $45
    SHOP NOW
  2. goop x Heretic This Smells Like My Vagina Roll-On, goop, $45
    goop x Heretic This Smells Like My Vagina Roll-On goop, $45
    SHOP NOW
  1. Green

    A perfume of cool air, pale sun, new life unfurling on the forest floor.

    goop Beauty Eau de Parfum: Edition 02 – Shiso goop, $125
    SHOP NOW
  2. goop Beauty Eau de Parfum: Edition 02 - Shiso, goop, $165
    goop Beauty Eau de Parfum: Edition 02 – Shiso goop, $125
    SHOP NOW

7

Clean Mascara

When you learn that conventional mascaras are commonly made with microplastics and by-products of coal-tar combustion and can even contain small amounts of mercury as a preservative, making the switch to clean mascara seems an obvious choice. And here, again, clean tech has risen to the challenge, and clean mascara now out-glamorizes the conventional competition, full stop.

  1. Glossy and Flirty

    This ultraluxe blackest-black mascara is clean and nontoxic and leaves your lashes gorgeous and sexy.

    Westman Atelier Eye Love You Mascara goop, $58
    SHOP NOW
  2. Westman Atelier Eye Love You Mascara, goop, $58
    Westman Atelier Eye Love You Mascara goop, $58
    SHOP NOW
  1. Super Defining and Never Smudging

    With a thick, stretchy formula that grips and lengthens, this amazing mascara leaves your lashes inky and glossy.

    Saie Mascara 101 goop, $24
    SHOP NOW
  2. Saie Mascara 10, goop, $24
    Saie Mascara 101 goop, $24
    SHOP NOW
  1. Fat Brush

    Made with powerful ingredients typically found in clean hair care, this mascara conditions deeply, so each swipe doubles as a treatment for healthy-looking, feathery-soft lashes.

    Kosas The Big Clean Mascara goop, $26
    SHOP NOW
  2. Kosas The Big Clean Mascara, goop, $26
    Kosas The Big Clean Mascara goop, $26
    SHOP NOW
  1. Lengthening and Volumizing

    The amazing dual-sided brush (the shorter side curls, the longer side lifts, separates, and lengthens) and the nourishing keratin-infused formula leave lashes impossibly fluttery.

    ILIA Limitless Mascara goop, $28
    SHOP NOW
  2. Ilia Limitless Mascara, goop, $28
    ILIA Limitless Mascara goop, $28
    SHOP NOW

8

Clean Face Cream

While conventional moisturizers use petroleum, propylene glycol (otherwise known as antifreeze), and silicones to create the feeling of hydration, clean alternatives nourish with ingredients like rich butters, moisturizing oils, and hydrating hyaluronic acid.

  1. Rich Cream

    This luxuriously rich supercream significantly improves firmness, elasticity, glow, the appearance of fine lines and wrinkles, and brightness after just four weeks.1

    goop Beauty GOOPGENES All-in-One
    Nourishing Face Cream
    goop, $95/$86 with subscription
    SHOP NOW
  2. goop Beauty GOOPGENES All-in-One Nourishing Face Cream, goop, $95/$86 with subscription
    goop Beauty GOOPGENES All-in-One Nourishing Face Cream goop, $95/$86 with subscription
    SHOP NOW
  1. Doctor-Formulated

    A dream for dry skin, the blend of botanical oils and a groundbreaking amino-acid-and-vitamin complex from Dr. Augustinus Bader plumps, smooths, and revives dull complexions.

    Augustinus Bader The Rich Cream goop, $280
    SHOP NOW
  2. Augustinus Bader The Rich Cream, goop, $280
    Augustinus Bader The Rich Cream goop, $280
    SHOP NOW
  1. Gel-Cream

    A hydrating gel-cream that seals in moisture in the skin’s outer layers, leaving it supple and renewed.

    Tata Harper Water-Lock Moisturizer Starter Kit goop, $68
    SHOP NOW
  2. Tata Harper Water-Lock Moisturizer Starter Kit, goop, $68
    Tata Harper Water-Lock Moisturizer Starter Kit goop, $68
    SHOP NOW
  1. Daily Lotion

    This featherweight hydrator boosts glow and nourishes with vitamin C and kakadu plum, leaving skin dewy and gorgeously fresh.

    goop Beauty GOOPGLOW Glow Lotion goop, $58/$52 with subscription
    SHOP NOW
  2. goop Beauty GOOPGLOW Glow Lotion, goop, $58/$52 with subscription
    goop Beauty GOOPGLOW Glow Lotion goop, $58/$52 with subscription
    SHOP NOW

9

Clean Deodorant

The code has been cracked on clean deodorant, with formulas that really work, glide on like silk, and keep you smelling fresh. They have to be tried to be believed.

  1. Herbaceous

    A beautiful water-based deodorant made with botanical extracts clinically proven to help combat odor.

    Corpus Natural Deodorant goop, $24
    SHOP NOW
  2. Corpus Natural Deodorant, goop, $24
    Corpus Natural Deodorant goop, $24
    SHOP NOW
  1. Fresh

    It smells of coconut and lime and holds up against the sweatiest workouts—plus, the bright-pink bottle is just fantastic.

    Megababe The Smoothie Deo goop, $14
    SHOP NOW
  2. Megababe Smoothie Deo, goop, $14
    Megababe The Smoothie Deo goop, $14
    SHOP NOW
  1. Charcoal

    Detoxifying charcoal swirls with grapefruit and coconut oils in this nourishing cream that brilliantly neutralizes odor.

    Cleo + Coco Charcoal Deodorant – Great
    Expectations Grapefruit Bergamot
    goop, $18
    SHOP NOW
  2. Cleo + Coco Charcoal Deodorant - Great Expectations Grapefruit Bergamot, goop, $18
    Cleo + Coco Charcoal Deodorant – Great Expectations Grapefruit Bergamot goop, $18
    SHOP NOW

10

Clean Beauty from Within

At goop, we believe that the vitamins and nutrients we ingest impact our skin just as much as the serums and moisturizers we layer on morning and night.

  1. For Glow

    Drink your way to glowing skin with a power shot of antioxidants (vitamins C and E) and nutrients.2

    goop Beauty GOOPGLOW Morning
    Skin Superpowder
    $60/$55 with subscription
    SHOP NOW
  2. goop Beauty GOOPGENES Morning Skin Superpowder, goop, $60
    goop Beauty GOOPGLOW Morning
    Skin Superpowder
    goop, $60/$55 with subscription
    SHOP NOW
  1. For Firmness

    A delicious, vanilla-infused daily dose to support smooth, healthy skin.2

    goop Beauty GOOPGENES Marine Collagen
    Superpowder
    goop, $95/$89 with subscription
    SHOP NOW
  2. goop Beauty GOOPGENES Marine Collagen Superpowder, goop, $95
    goop Beauty GOOPGENES Marine Collagen Superpowder goop, $95/$89 with subscription
    SHOP NOW
  1. For Detox

    This daily shot of detoxifying nutrients and botanical extracts benefits both skin and body.2

    goop Beauty G.Tox Detoxifying Superpowder goop, $60/$55 with subscription
    SHOP NOW
  2. goop Beauty G.Tox Detoxifying Superpowder, goop, $60/$55 with subscription
    goop Beauty G.Tox Detoxifying Superpowder goop, $60/$55 with subscription
    SHOP NOW

1Based on an eight-week third-party consumer-perception and clinical study conducted on thirty-three women ages thirty-five to sixty-five.

2These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.