Top 10 Clean Beauty Swaps
to Make in 2021
It’s 2021. Clean beauty is there. Even the harder-to-get-right clean categories (mascara, anyone? shampoo?) are better—more effective, more luxurious—than anything out there in the conventional beauty world. Whether you’re new to clean beauty or already totally into it, these are goop’s current must-switch-now favorites. Good hair days; glowy, healthy-looking skin; and transformative, mood-resetting showers await.
1
CLEAN SKIN TREATMENT
Without the fillers, texturizers, and artificial fragrances common in even the most high-tech conventional skin-care products, clean skin treatments can contain the highest-possible concentrations of active ingredients. Real luxury is access to the very best ingredients, period. Who needs compounds that are potentially toxic to you when your skin can look like this?
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Oil
This ultraluxurious active face oil leaves skin feeling firmer, smoother, softer, more radiant, and moisturized—the clinically proven results blew us away.
goop Beauty GOOPGENES All-in-One
Super Nutrient Face Oil goop, $98/$89 with subscriptionSHOP NOW -
Serum
This is a skin-transforming oil, thanks to an infusion of twenty-two active organic botanicals mixed with powerful essential oils.
Vintner’s Daughter Active Botanical Serum goop, $185SHOP NOW -
Vitamin C
This daily glow serum combines two skin-care
powerhouses—vitamin C and hyaluronic acid—for skin that looks radiant, moisturized, and healthy.goop Beauty GOOPGLOW 20% Vitamin C +
Hyaluronic Acid Glow Serum goop, $125/$112 with subscriptionSHOP NOW
2
CLEAN EXFOLIANT
Packed with powerful naturally exfoliating microcrystals, glycolic and lactic acids, and fruit enzymes, exfoliants are the ultimate secret to glowing, soft skin.
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Scrub
This clinically proven microdermabrasion exfoliator delivers the benefits of both physical and chemical exfoliation, instantly polishing away roughness, smoothing uneven texture, and revealing a healthy-looking, glowing complexion.
goop Beauty GOOPGLOW Microderm
Instant Glow Exfoliator goop, $125/$112 with subscriptionSHOP NOW -
Once-a-Week Peel
An intense exfoliating overnight glycolic acid glow peel that refines, retexturizes, and brightens skin while you sleep.
goop Beauty GOOPGLOW 15% Glycolic Acid
Overnight Glow Peel goop, $125/$112 with subscriptionSHOP NOW -
Gentle Tonic
A powerful essence that treats skin with thirty-plus active, water-soluble botanicals, plus vitamin C, hyaluronic acid, and pre- and probiotics.
Vintner’s Daughter Active Treatment Essence goop, $225SHOP NOW
3
CLEAN SHOWER ROUTINE
Conventional hair care is particularly rife with potentially toxic ingredients: Formulas include parabens, preservatives, and synthetic fragrance, as well as ingredients like silicones and plastics, which are designed to feel moisturizing but do very little for the actual health of your hair. And while shower essentials might seem easy to overlook in a clean beauty overhaul—you rinse it off, so how much harm might it really do?—consider that anything you shower with goes all over your body. It’s coming into contact with your wet skin (much more absorptive than dry skin), and you also inhale it with the steam of the shower. Clean tech has improved dramatically in the past few years, so leaving your hair shiny and your skin refreshed is now easy to do without potentially health-harming ingredients.
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Shampoo
An ultrarich moisturizing cream shampoo that foams into a scented lather to leave any hair type visibly shinier and bouncier.
Rahua Hydrating Shampoo goop, $34SHOP NOW -
Body Wash
An invigorating plant-based body cleanser to refresh your skin and help clear your mind.
goop Beauty G.Day Ginger + Ashwagandha
Energy Body Wash goop, $32SHOP NOW -
Conditioner
This luxurious cream softens and detangles with moisturizing botanicals.
Grown Alchemist Nourishing Conditioner goop, $49SHOP NOW
4
CLEAN LIP PRODUCTS
We consume much of whatever we put on our lips (and absorb some, too), making outstanding clean ingredients more important than ever when it comes to lip balm and lip colors. These gorgeously pigmented lipsticks and balms are made without the petroleum, dyes, and plasticizers found in conventional lip products. Instead, you’ll find a long list of oils and butters that deeply nourish and moisturize lips.
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Lipstick
These universally flattering shades look fantastic and last beautifully.
Kosas Weightless Lip Color goop, $28SHOP NOW -
Lip Palette
Four vivid shades make up this striking palette—Westman’s preferred multi-option method for applying lip color—and they come in a gorgeous tomato-red lacquered compact.
Westman Atelier Lip Suede goop, $85SHOP NOW -
Lip Balm
Take this brilliant balm wherever you go—it’s a miracle for keeping lips supple and nourished.
Dr. Barbara Sturm Lip Balm goop, $55SHOP NOW
5
CLEAN SUNSCREEN
If you make one switch this year, make all your SPF-containing products mineral rather than chemical. Chemical sunscreen works in a number of stealth harmful ways: Oxybenzone and octinoxate, two of the most common ones, are both potential endocrine disruptors and toxic to coral reefs (their bleaching effect on coral has led to a recent ban in Hawaii). Chemical sunscreens, which work by absorbing UVA and UVB rays into the skin, are also some of the most powerful known skin irritants in the beauty industry. How to tell if a sunscreen is all-physical: The “active ingredient” box on the package should contain only zinc oxide, titanium oxide, or both (both are inert and sit on top of skin to block rays physically).
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Tube
This hydrating sunblock sinks right in and protects skin with SPF 30.
The Organic Pharmacy Cellular Protection Sun
Cream SPF 30 goop, $69SHOP NOW -
Pot
This moisturizing SPF is made of zinc oxide that sinks right into skin—it’s brilliant as a primer and perfect for those with sensitive skin.
KYPRIS Pot of Shade Heliotropic goop, $75SHOP NOW -
Foundation
This ultimate no-makeup makeup provides light coverage and SPF: It’s glowy, translucent, and skin-perfecting.
Beautycounter Dew Skin Moisturizing Coverage goop, $45SHOP NOW
6
CLEAN FRAGRANCE
Perfume still contains some of the most potentially toxic ingredients in the entire beauty industry, and the word “fragrance” itself is still a legal ingredient in which to disguise ingredients beauty companies don’t want consumers to see (if you see the word “fragrance” or “parfum” on an ingredient list and the company won’t disclose what’s in that ingredient, don’t put it on your body). The ultimate luxury in perfume, beyond not having to wonder whether what’s in it might be harmful to your health, is an incredible scent made with natural elements that speak to the senses on multiple levels. Master natural perfumer Douglas Little’s scents (he creates our goop fragrances with GP) are drop-dead gorgeous and wildly original; these three are some of our favorites (and, unsurprisingly, bestsellers).
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Citrusy
Lemon, pink and black pepper, sandalwood, and ylang-ylang combine in a fragrance that’s sexy, sunny, and just a little bit dark.
Heretic Dirty Lemon goop, $65SHOP NOW -
Floral
Before it was a (famous) candle, this sophisticated, sexy floral was born as a perfume; now it’s here in a chic, portable rollerball.
goop x Heretic This Smells Like My Vagina Roll-On goop, $45SHOP NOW -
Green
A perfume of cool air, pale sun, new life unfurling on the forest floor.
goop Beauty Eau de Parfum: Edition 02 – Shiso goop, $165SHOP NOW
7
CLEAN MASCARA
When you learn that conventional mascaras are commonly made with microplastics and by-products of coal-tar combustion and can even contain small amounts of mercury as a preservative, making the switch to clean mascara seems an obvious choice. And here, again, clean tech has risen to the challenge, and clean mascara now out-glamorizes the conventional competition, full stop.
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Glossy and Flirty
This ultraluxe blackest-black mascara is clean and nontoxic to you—and GP’s favorite. It leaves your lashes gorgeous, sexy, and super defined.
Westman Atelier Eye Love You Mascara goop, $62SHOP NOW -
Super Defining and Never Smudging
With a thick, stretchy formula that grips and lengthens, this amazing mascara leaves your lashes inky and super defined.
Saie Mascara 101 goop, $24SHOP NOW -
Fat Brush
Made with powerful ingredients typically found in clean hair care, this mascara conditions deeply, so each swipe doubles as a treatment for glossy, healthy, feathery-soft lashes.
Kosas The Big Clean Mascara goop, $26SHOP NOW
8
CLEAN FACE CREAM
While conventional moisturizers use petroleum, propylene glycol (otherwise known as antifreeze), and silicones to create the feeling of hydration, clean alternatives nourish with ingredients like rich butters, moisturizing oils, and hydrating hyaluronic acid.
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Rich Cream
This luxuriously rich supercream significantly improves firmness, elasticity, glow, the appearance of fine lines and wrinkles, and brightness after just four weeks.1
goop Beauty GOOPGENES All-in-One
Nourishing Face Cream goop, $95/$86 with subscriptionSHOP NOW -
Delicate Texture
An exquisite face cream that leaves skin beautifully hydrated and addictively silky.
Dr. Barbara Sturm Face Cream Women goop, $215SHOP NOW -
Gel-Cream
A hydrating gel-cream that seals in moisture in the skin’s outer layers, leaving it supple and renewed.
Tata Harper Water-Lock Moisturizer Starter Kit goop, $65SHOP NOW
9
CLEAN DEODORANT
The code has been cracked on clean deodorant, with formulas that really work, glide on like silk, and keep you smelling fresh. They have to be tried to be believed.
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Herbaceous
A beautiful water-based deodorant made with botanical extracts clinically proven to help combat odor.
Corpus Natural Deodorant in No. Green goop, $24SHOP NOW -
Unscented
A brilliantly smooth cream deodorant in an easy-to-use tube holds up against hot yoga, cardio workouts, and stressful workdays.
type:A The Minimalist goop, $10SHOP NOW -
Woody
This refreshing formula works on everybody.
Ursa Major Hoppin’ Fresh Deodorant goop, $18SHOP NOW
10
CLEAN BEAUTY FROM WITHIN
At goop, we believe that the vitamins and nutrients we ingest impact our skin just as much as the serums and moisturizers we layer on morning and night.
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goop Beauty GOOPGLOW Morning
Skin Superpowder goop, $60/$55 with subscriptionSHOP NOW -
goop Beauty GOOPGENES Marine Collagen
Superpowder goop, $95/$86 with subscriptionSHOP NOW -
For Detox
This daily shot of detoxifying nutrients and botanical extracts benefits both skin and body.4
goop Beauty G.Tox Detoxifying Superpowder goop, $60/$55 with subscriptionSHOP NOW
1Based on an eight-week third-party consumer-perception and clinical study conducted on thirty-three women ages thirty-five to sixty-five.
2These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
3These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
4These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.