The Top 10 Clean Beauty Swaps to Make in 2024

It’s 2024, and going clean with your beauty routine makes more sense than ever. Even the harder-to-get-right clean categories (mascara, anyone? shampoo?) are now better—more effective, more luxurious—than ever before. Whether you’re new to clean skin care or already totally into it, these are goop’s current must-switch-to-now favorites. Good hair days; glowy, healthy-looking skin; and transformative, mood-resetting showers await.

Real luxury is access to the best ingredients, period. Who needs fillers, texturizers, and preservatives with the potential to harm your health when your skin can look incredible without them? Without those extraneous ingredients, clean skin care often contains the highest-possible concentrations of active ingredients.

If you make one switch this year, make all your sunscreen products mineral rather than chemical. Chemical sunscreens can contain known skin irritants and ingredients that are both potential endocrine disruptors and toxic to coral reefs.

Packed with powerful exfoliating ingredients like microcrystals, glycolic or lactic acid, or fruit enzymes, exfoliators are the ultimate secret to soft, glowing skin.

You rinse it all off, so how much do the ingredients of these products really matter? Consider the fact that anything you shower with goes all over your body (your skin is your largest organ), and conventional hair and shower products can contain concerning ingredients. So make over your shower with clean shampoo and conditioner, along with a clean bodywash and scrub.

We consume much of whatever we put on our lips, so clean is really important here, too. These gorgeous lipsticks and multipurpose balms are made without the petroleum, dyes, talc, or plasticizers found in conventional lip and cheek products. Instead, you’ll find a long list of clinically tested skin-care ingredients, oils, and butters that nourish and moisturize.

Perfume can contain some of the most potentially harmful ingredients in the beauty industry. But our favorite clean scents are beautiful and luxurious and speak to the senses on multiple levels.

When you learn that conventional mascaras are commonly made with microplastics and by-products of coal-tar combustion, making the switch seems an obvious choice. And here again, clean tech has risen to the challenge: Clean mascara now out-glamorizes the conventional competition, full stop.

While conventional moisturizers use petroleum, propylene glycol (yep, the one used in antifreeze), and silicones to create the feeling of hydration, clean moisturizers nourish with rich butters, moisturizing oils, and hydrating hyaluronic acid.

The code has been cracked on clean deodorant, with formulas that really work, glide on like silk, and keep you smelling fresh. This one has to be tried to be believed.

At goop, we believe that the vitamins and nutrients we ingest impact our skin just as much as the serums and moisturizers we layer on morning and night.