The Double-Cleanse for Instant Glow

The Double Cleanse for Instant Glow

We’d been somewhat skeptical over the double cleansing craze—who needs more skin-care steps, really?—until some of us tried it. At goop HQ, editors started walking in with a truly next-level glow, and the rest of us demanded to know what was up. The secret formula, it turns out, is double cleansing with our Luminous Melting Cleanser plus our Instant Facial. The feedback for double cleansing so far is shockingly unanimous—some of the words bandied about in a recent staff meeting: “Luscious.” “Softening.” “Seriously brightening!” “Addicted.”

Here’s the thing: You can slather on all the supercharged, hero-ingredient-packed creams and serums you want, but all of it does little if your skin isn’t properly cleansed, and the several-times-a-week double cleanse turns out to be a major step toward gleamy, flawless skin.

First, the Luminous Melting Cleanser’s luxe blend of coconut oils, shea and cocoa-seed butters, and jojoba dissolves dirt, oil, and makeup, while simultaneously flooding skin with hydrating, complexion-brightening nutrients. It works gently without leaving skin feeling tight (many conventional surfactant-based cleansers can be stripping and drying).

Smooth the cleanser onto dry skin, massage for a minute to get every bit of makeup off, and rinse with warm water, using the linen cloth that comes with it to wipe away residue. Now you’re ready for step two, the Exfoliating Instant Facial, a serious deep clean designed to leave skin smoother and more luminescent. All five alpha hydroxy acids plus beta hydroxy acid sweep away pore-clogging oil and debris, while plant-based cellulose beads release revitalizing B5, leaving skin silky. Massage the facial onto just-cleansed skin, and wait until you feel the burn—really, your skin tingling, letting you know it’s time to wash off—which should happen in under two minutes. Rinse away and check your skin out in the mirror: The double-cleanse gleam is usually delightfully evident almost immediately. Depending on your skin, you can double cleanse several times a week—but even once a week will make a serious difference.

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