The 10 Top Clean
Beauty Swaps for 2019

Almost everyone at goop experiences some friction as they shift from conventional to clean beauty. Since real change is often gradual, we’ve prioritized which swaps to make first. Spoiler alert: You’re going to want everything.



Chemical sunscreen contains some of the most irritating, harmful substances in the beauty industry. Two commonly used ones are oxybenzone and octinoxate, both of which are potential endocrine disruptors and accelerate coral bleaching (both were recently banned in Hawaii for the latter reason alone). Mineral SPF formulas (make sure the active ingredient box on the back contains only zinc oxide and/or titanium dioxide) sit on top of skin to physically block UVA and UVB rays, as opposed to chemical sunscreen ingredients, which absorb the rays. Clean, nontoxic, and skin-soothing (zinc oxide is the calming ingredient in baby-bottom cream), mineral formulas take a touch more time to smooth into your skin, but they’re more than worth it. The cream-serum from Vive Sana is one of the most moisturizing, glow-inducing formulas we know.

Vive Sana Serum Crema SPF 20

goop, $75

The love child of a super hydrating day cream, a serious SPF, and a potent serum, this nourishing moisturizer protects from UVA and UVB rays while rejuvenating skin. There are four hydrating oils—argan, apricot, avocado, and jojoba—plus glycerin to soften and further moisturize skin. Antioxidant astaxanthin, green tea, red raspberry, rosemary, and vitamin E soothe and even skin tone. It feels incredible, sinks in instantly, and leaves skin healthy, glowing, and protected.



The underarms are a particularly vulnerable spot on the body—close to lymph nodes and often subject to daily shaving, which makes the skin there more porous than it already would be—which makes the aluminum, known endocrine disruptors like parabens and phthalates, and synthetic fragrance (an ingredient that can legally hide hundreds of potentially toxic ingredients) in conventional antiperspirants and deodorants all the more concerning. The newest clean deodorants are as effective as the conventional ones, absorbing sweat and targeting odor with sophisticated blends of botanicals, plant-derived starches, clays, and essential oils. This one from Type A holds up against the most ass-kicking workouts and stressful office days and comes in a compact, chic tube that easily fits in any bag.

Type A The Minimalist (Unscented)

goop, $10

We couldn’t believe how well this brilliantly smooth cream deodorant in an easy-to-use tube held up against hot yoga, cardio workouts, and stressful workdays. Organic vegetable-derived glycerin and arrowroot powder absorb sweat, aloe hydrates and soothes, while zeolite (a mineral compound) and baking soda help neutralize odor. We love the unscented version, The Minimalist, as much as the faintly citrusy flavor, The Visionary.



Conventional mascara commonly uses a product of coal-tar combustion, along with preservatives, parabens, phthalates, and plastics in its formulas. The idea of putting those chemicals into our eyes, without even the barrier of skin that most other products are applied to, doesn’t sit well with us. This one uses pine resin, along with other natural ingredients, to leave lashes impossibly long, fluttery, and inky

Juice Beauty Phyto-Pigments Ultra-Natural Mascara

goop, $24

You won’t believe this mascara is as clean, natural, and organic as it is: The intense pigment, high shine, and serious volume-building capability rival that of any conventional mascara. Plus, it leaves lashes lush, long, and feathery soft without the toxic chemicals commonly used in conventional mascara; the formula is ultrasmooth and glides right on. GP’s personal tip: Smooth on one coat, wait a few seconds for it to dry, then build color and length with a second coat for a look that instantly wakes up your whole face.



A super moisturizing, faintly tinted balm that leaves lips gleamy (and also adds the perfect warm flush to cheeks) is a look we love every day, year-round. The petroleum, dyes, and plasticizers in conventional balms are concerning since you ingest anything you put on your lips. The balms from Olio E Osso are infused with organic olive oil, shea, essential oils, and natural pigment that soothe dryness and nourish lips as they leave behind the sexiest tint.

Olio E Osso Balm

goop, $28

This citrusy, super moisturizing tinted lip/cheek balm delivers all the cushy hydration of the original No. 1 Balm, with the addition of the most flattering-to-all-skin-types sheer pigment out there, period. It’s the sort of your-lips-but-better color that brightens up your whole face yet doesn’t read as “lipstick” or even “gloss”—just all-natural prettiness, pure and simple. Bonus: The stick fits the shape of your lips perfectly, so it feels especially fantastic going on.



Hair care is a particularly toxin-laden category in conventional beauty. When you go clean with your hair products, beyond the benefits of dodging parabens, preservatives, and synthetic fragrance, you also get more of the natural oils, butters, and plant extracts that actually work to keep your hair healthy and shiny. (Many of the ingredients—like silicones and polymers—that conventional beauty brands commonly use to make hair look healthy do little to actually condition it. We’re in love the pure, super luxurious line from Innersense—it leaves hair fantastically healthy and shiny.

Innersense Hydrating Cream Hair Bath

goop, $28

This cream cleanser is perfectly formulated to wash, hydrate, and smooth hair all at once, leaving it bouncy and healthy-looking. Sage and tamanu essential oils nourish the scalp, and deeply moisturizing emollients soften and smooth hair to the ends. The lightweight formula is gentle, restoring moisture without weighing hair down.

Innersense Color Radiance Daily Conditioner

goop, $28

Nourish and revitalize color-treated hair with this rich conditioning cream. Rice bran oil, aloe vera, avocado oil, and sunflower extract combine with shea butter to strengthen and smooth hair, reducing frizz and leaving it shiny and bouncy.



If you love self-tanner, it’s hard to live without it, despite the usual laundry list of potential toxins in many conventional formulas (parabens, phthalates, and synthetic fragrances, to name a few). And if you love self-tanner, this one—a clear water that turns into an easy-to-blend foam and leaves the best, most natural color and never transfers, not even the tiniest bit—is a full-on miracle.

Vita Liberata Invisi Foaming Tan Water

goop, $39

This clear tanning water is an absolute dream to apply. It foams into a thick, hydrating mousse that sinks right into skin when applied with the Vita Liberata Tanning Mitt—and the clear color means there’s absolutely no residue or transfer to clothing or sheets. The quick-dry formula is infused with organic botanicals and aloe leaf juice to moisturize skin while it works.



Conventional face cream often contains irritating and potentially toxic chemicals, but they also pack in many ingredients like thickeners and binders that make a product feel more moisturizing but don’t actually do anything for skin. In contrast, clean, nontoxic moisturizers often have higher concentrations of…moisturizing ingredients. This new one from Alpyn is the perfect whipped consistency, melts into skin like a dream, and coddles it with ceramides, hyaluronic acid, oils, and high-altitude flower extracts. Smooth it on and allow a moment for your skin to drink it up to look and feel utterly revived and smoothed.

Alpyn Beauty Plantgenius Melt Moisturizer

goop, $60

Wild-crafted with high-altitude plants, this supermoisturizer is rich enough for the very driest skin, yet it’s whipped, so it sinks in instantly and feels absolutely incredible. Seven powerful hydrators—hyaluronic acid, ceramides, olive fruit oil, linoleic acid, coconut, apricot kernel oil, and squalene—brilliantly combine with antioxidants and aloe vera to support skin health. Bakuchiol, a plant prized in Ayurvedic tradition, and tripeptide-29 smooth, plump, and revive the appearance of skin over time.



Body lotion gets smoothed over considerably more of your body than say, face cream. And since a good deal of what you put on your skin is absorbed, clean and nontoxic makes enormous sense. Consider that the European Union has banned over 1,300 ingredients in beauty products, while the FDA has outlawed just 11. And also consider all the unadulterated goodness (nourishing oils and plant extracts as opposed to polymers and silicones that feel smoothing but do little to moisturize skin) you get when you choose a clean lotion. This one is made with a blend of essential oils, plant butters, antioxidants, and swirls of skin-rousing citrus.

Grown Alchemist Body Cream: Mandarin
& Rosemary Leaf

goop, $26

This ultra-luxurious cream is made with bioactive, certified organic ingredients to soothe and nourish even the driest skin. Pomegranate and shea butters mix with antioxidant almond, grapeseed, and rosehip oils, leaving skin firmer, softer, and utterly revitalized. Plus the tube itself is just plain gorgeous.



Conventional body wash can expose you to potential irritants, endocrine disruptors, and other toxins in two ways: Skin absorbs whatever you put on it much more readily if it’s wet, but you also breathe in the same potentially harmful ingredients through the shower steam. In place of drying surfactants like sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), and ammonium lauryl sulfate (ALS), goop’s incredible-smelling body wash relies on plant oils and adaptogenic extracts to cleanse the body and spirit. The dreamy lather releases an aromatherapeutic burst of energy—it’s brilliant in the morning for dusting off the cobwebs—along with a moment of calm when you inhale deeply. Close your eyes, luxuriate, and just be.

goop Body G.Day Ginger + Ashwagandha
Energy Body Wash

goop, $32

An invigorating plant-based body cleanser that leaves your skin feeling refreshed and helps clear your mind. The magic of botanicals—the fresh, organic roots of ginger and ashwagandha—combines with the subtly spicy aromatic power of Japanese shiso leaf, Indian black pepper oil, and pink peppercorn berries to awaken the senses and uplift the spirit, the emotions, and the whole body.



Instead of consistency-altering chemicals, preservatives, and fragrance and other ingredients that do nothing for skin, Instant Facial contains all five alpha hydroxy acids plus plant-derived cellulose beads for the most thorough exfoliation of your life. There’s nothing harsh in the creamy formula, and the best part is you feel it tingling as it works its glowy-skin magic.

goop by Juice Beauty Exfoliating Instant Facial

goop, $125

The Exfoliating Instant Facial instantly brightens and softens skin to reveal a glowing, smoother-looking complexion. Natural alpha and beta hydroxy acids sweep away dead skin cells; plant-based cellulose beads exfoliate further, while releasing soothing vitamin B5, leaving skin supple, soft, and utterly revitalized. The Exfoliating Instant Facial is formulated with USDA-certified organic ingredients and contains approximately 86 percent total organic content.


We’re passionate about fragrance. And it remains one of the most under-regulated categories in an under-regulated industry: If you see the word “fragrance” on a label, know that it’s (legally) used to hide any ingredients a manufacturer doesn’t want you to know about. Master perfumer Douglas Little has almost single-handedly turned clean, nontoxic perfume into the luxurious, magical, beautiful thing it is today. He creates scents not only for goop but also for his own line, Heretic. His latest, Florgasm, is an epic, erotic mix of tuberose, jasmine, ylang-ylang, and more.

Heretic Florgasm

goop, $165

Five fresh, full-bloom flowers—orange blossom, French tuberose, Jasmine grandiflorum, ylang-ylang, and linden—mix with spicy pink pepper and leathery ambrette to create an irresistible, full-on sexy floral. New from natural perfume star Douglas Little (along with Heretic, he cocreates the goop fragrances with GP), Florgasm is one of the sexiest florals we’ve ever tried—and it’s definitely one of the best names we’ve ever heard, too. The gorgeous glass bottle is travel size, brilliant for the makeup bag or suitcase.

You may also like