How to Melt Away the Day (All of It, Waterproof Mascara Included)

Written by: Jean Godfrey-June


Published on: February 4, 2024

woman using goopgenes luminous cleansing balm

After a night on the red carpet, Gwyneth wants every bit of makeup—including the waterproof mascara—off as fast as possible. With that moment in mind, we created a new all-in-one, silky-soft, truly elegant balm cleanser to lift away even the most stubborn makeup and sunscreen in a single step. No matter your skin type, it cleanses without stripping, going from balm to oil to milk, then rinsing away easily—for fresh, clean, beautifully hydrated skin.

“It melts into an oil, then a milk that feels so good on your skin—you almost forget that it works so well,” says Gwyneth. “It really takes it all off.”

The luxurious, addictively soft balm is made with Midsummer Night’s Dream Oil™, which includes seven exquisite flower-oil extracts (jasmine, neroli, cherry blossom, damask rose, lavender, peony, and elderflower). The balm nourishes with antioxidants and minerals while helping maintain the skin’s natural protective barrier. It’s clinically proven to remove makeup, dirt, pollution, and sunscreen. It’s safe for sensitive skin and the delicate eye and lip areas. And it leaves skin looking and feeling dewy-fresh, moisturized, and radiant.

  1. goop Beauty luminous cleansing balm goop Beauty luminous cleansing balm
    goop Beauty luminous cleansing balm goop, $68/$61 with subscription
luminous cleansing balm benefits luminous cleansing balm benefits
Even waterproof mascara and liner come right off.**
swipe of luminouis cleansing balm


said the balm effortlessly removed their makeup.**


said the balm removed even long-wear makeup, as well as sunscreen.**


said the balm left their skin clean, moisturized, and silky-smooth.**

*Based on a clinical study of 33 women between the ages of 26 and 60.

**Based on a four-week third-party consumer study of 33 women between the ages of 26 and 60.

This cleanser does not:

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Require additional makeup-removing products.

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Strip or dry skin.

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Use harsh surfactants or detergents.

How to Use It

The best first step in any routine, the balm melts away your day in seconds.
If you love a double cleanse, it takes everything off for the perfect start.

woman scooping luminous balm

Step 1:


With your fingers or the spatula that comes with the balm, take a pea-size dab of balm.

woman melting luminous balm

Step 2:


Smooth the balm between your fingers to warm it.

woman massaging luminous balm

Step 3:


Work into your skin (the balm will change into an oil), including the areas around the eyes and lips.

woman using luminous balm by adding water

Step 4:

Add Water

Splash your skin or wet the included organic cotton cloth and massage as the oil turns into a milk.

woman rinsing luminous balm

Step 5:


The milk washes away easily, leaving your skin soft, hydrated, and healthy-looking.


Double Cleanse

With the balm as the first cleanse, follow with an exfoliant, a nourishing essence, or a face mask, depending on your skin.

Post-Cleanse Favorites for Great Skin

  1. Face Oil

    goop beauty All-in-One Super Nutrient Face Oil

    goop beauty

    All-in-One Super Nutrient Face Oil

    $98/$89 with subscription

  2. PEPTIDE serum

    goop beauty Youth-Boost Peptide Serum

    goop beauty

    Youth-Boost Peptide Serum

    $150/$135 with subscription

  3. face cream

    goop beauty All-in-One Nourishing Face Cream

    goop beauty

    All-in-One Nourishing Face Cream

    $98/$86 with subscription

  4. sleep milk

    goop beauty Dark Spot Exfoliating Sleep Milk

    goop beauty

    Dark Spot Exfoliating Sleep Milk

    $98/$89 with subscription

woman cleansing her face woman cleansing her face

Melt away the day.