An Easy Routine for Your Best Lips Ever
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Updated on: January 20, 2025

When your lips feel good—super moisturized, supple, and smooth—they look good, and so does the rest of your face. This time of year, a little maintenance goes a long way. An ultranourishing clean balm, applied as often as it feels good, is essential. But a little extra-credit lip care can take your routine—and the state of your lips—to the next level. From an eight-hour mask that delivers deep moisture to a looks-smashing-on-all-skin-tones color palette, here’s everything you need for gorgeous lips that look and feel their healthiest.
Step 1: Moisturize and add a satiny gleam.
The ultimate clean lip balm was something of a holy grail for us here at goop (we worked on the formula for three whole years). “There’s so much we wanted to get right,” says Gwyneth. “It had to be super cushy and nourishing. It had to feel amazing and perform ever better. It had to have the perfect slip, the perfect finish, a subtle scent, just a whisper of a taste, the softest glide.” It’s made with rich botanical oils—coconut, argan, castor seed, jojoba, and sunflower—plus pomegranate extract and shea butter.
Step 2: Do a mask overnight.
This luxuriously rich, buttery mask delivers dramatic clinical results: A single swipe increases the hydration level in lips by more than 160 percent. Made with biomimetic ceramides to protect lips from environmental stressors, along with cold-pressed fig seed oil and an acai fruit sterol complex to hydrate deeply, protect, and enhance the lips’ barrier function, it feels silky smooth as it glides on, cocooning lips in moisture that lasts (and lasts—for up to eight hours).*
Step 3: Add nourishing color.
Three rich, cushiony, ultramoisturizing lip balms: one clear, two tinted sheer, flattering colors (choose from Garnet and Rose or Tomato and Peony). With a remarkably silky texture, exquisite pigments, and nourishing ingredients, they’re the ultimate luxury for lips. Consumer-tested and dermatologist-approved, they’re made with rich, highest-quality botanical oils—coconut, argan, castor seed, jojoba, and sunflower—plus pomegranate extract and shea butter. They’re as incredible for chapped, cracked, or dry lips as they are for everyday wear.
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TINTED BALM
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ULTRAHYDRATING GEL-GLOSS
This plush formula is a gloss, balm, oil, and plumper all in one. It’s made with active, barrier-supporting skin-care ingredients, including vegan collagen, hyaluronic acid microspheres, organic rose-hip oil, and Maxi-Lip™, which is a collagen-stimulating fatty-acid-linked peptide that helps firm and moisturize while also plumping for visibly fuller lips. Each of the shades—there are six—is designed to flatter any skin tone. And each one delivers a sheer swipe of gorgeous, juicy color—along with instant and long-lasting hydration.
It doesn’t get more chic than this striking palette. Gorgeously pigmented, ultranourishing clean lip colors—warm rose, peony, café crème, and mulled wine, are striped in this luxurious quartet made with cold-pressed antioxidant cherry oil, collagen-boosting peptides, and a super cushy vegetable-derived base. It leaves your lips feeling nourished, and the color really lasts (even through sips and bites). Dab it on with a lip brush for deep, saturated color and precisely defined edges or for a diffuse, sexy wash of color (you can also dab it on with your fingers for a beautiful stain).
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MOISTURIZING LIPSTICK
*Based on an eight-hour clinical study of 30 women between the ages of 18 and 52. Results taken 15 minutes and eight hours post-application, respectively.