Aging Advice from Gwyneth (and Her Mom)

Written by: Gwyneth Paltrow


Published on: August 27, 2023


Aging is a beautiful thing—just look at my mom, who’s 80. At 50, I have a growing appreciation that life is finite, and it makes me really want to be with the people that I love, and to invest in those relationships.

Like my mom, I want my skin to look its best without a lot of fuss—minimum time, maximum results. And this easy targeted routine does just that, whether you’re 32 or 72. We talked through the simple steps I’m consistent with every day (watch video down below); try them and I know you’re going to love your skin.

  • 1

    The star serum.

    goop Beauty Youth-Boost Peptide Serum, $150/$135 with subscription

    This serum is the key player—it’s amazing for the look of wrinkles and gives this beautiful glow to the skin. Use it every day for a week and you’ll see such a difference.

  • 2

    Cleanse with exfoliation.

    goop Beauty Cloudberry Exfoliating Jelly Cleanser, $35/$25 with subscription

    For the active products to work their best, you’ve got to get everything off your face. This jelly wash is so gentle (rough scrubs can create micro tears in skin), but it really works and feels so good.

  • 3

    Flood skin with moisture.

    goop Beauty All-in-One Nourishing Face Cream, $98/$86 with subscription

    My skin is always dry, so I put the serum on, let it dry, then layer on this very plush all-in-one cream. It’s really firming, not to mention ultrahydrating.

  • 4

    Reveal fresh, glowing skin each week.

    goop Beauty 15% Glycolic Acid Overnight Glow Peel, $125/$112 with subscription

    This is our most active exfoliant—
    use it once a week and you’ll see results. My mom’s hacker tip: Smooth the extra liquid in there over your skin when you’re done.

  • Gwyneth’s Skin Boost Kit is all you need. (And buying all four products together saves you 20%.)

    1. goop Beauty
      Gwyneth’s Skin Boost Kit
      goop, $262.40SHOP NOW