Behind the Scenes of Gwyneth’s Eye Cream Party

Written by: Jean Godfrey-June


Published on: April 11, 2023

GP posing at party

If some of the entrepreneurs gathered around the long tables at Gwyneth’s dinner for goop’s new eye cream had a few dark circles under their eyes, they had come by them honestly: It was March 15, and many had spent the weekend scrambling for the future of their businesses after the unraveling of Silicon Valley Bank.

“What a weekend,” sighed Gwyneth, looking radiant in a strapless sequined G. Label by goop dress. “Not a lot of sleep, but we made it.” If she looked suspiciously bright-eyed, the substance inside the little pots labeled “G” definitely got some of the credit. “You guys, this stuff is unreal,” she said. “We love vitamin C here at goop because it really works for skin, so we put it where many of us need it most: under our eyes. I’m 50—I’ve got some sun damage—and this cream got me through the weekend. It’s got all this color-correcting, depuffing stuff going on, and then you get benefits over the long term, too.”

  1. goop Beauty GOOPGLOW Vita-C Brightening Eye Cream
    goop Beauty GOOPGLOW Vita-C Brightening Eye Cream goop, $58/$52 with subscription
GP posing table setting
  1. G.Label by goop Cabalo Faux-Fur Cape
    G. Label by goop Cabalo Faux-Fur Cape goop, $745
  2. G.Label by goop Lindstrand Strapless Sequin Dress
    G. Label by goop Lindstrand Strapless Sequin Dress goop, $895

Guests—from Rachel Zoe and Brigette Romanek to Jennifer Meyer, Erica Chidi, and Shani Darden—started with cocktails and mocktails fortified with vitamin C and carotenoids, key ingredients that make the eye cream so powerful on skin. Tomatoes were strewn around the tables (the cream’s carotenoids come from tomatoes), along with flowers, personalized silk eye masks from Slip, and plenty of creams.

As the dinner (flawlessly executed by Mimi Brown Studio) got underway, GP sat down for a chat with Maria Shriver, founder of Shriver Media and its digital publication, The Sunday Paper, as well as a cofounder of MOSH, a mission-driven brain health and wellness brand. Shriver had experienced a similarly challenging weekend and had a remarkable perspective on it: External events, she pointed out, are “out of our control. Let’s learn how to breathe. Let’s let it go.”

  1. Slip Black Eye Mask
    Slip Black Eye Mask goop, $50
woman smiling table setting

“Stability is within us,” she continued. “It’s not in a bank; it’s not in a company. Actually, it’s not even in a job: It’s within.”

“And it’s quite dangerous to hang your idea of safety on all of these external things,” agreed Gwyneth.

The conversation flowed over a family-style dinner from cult grocer Daniel Soares of Alimentari Flâneur, covering everything from resilience to the roles and challenges of female entrepreneurs. The dinner itself was packed with tomatoes—pan con tomate, white tomato bruschetta—along with endive with Sicilian blood orange, Castelvetrano olives, and gremolata; Varsity Bakers’ focaccia and sourdough with Baroncini olive oil; and cheeses, salumi, and spuntini.

As the candles burned lower, the guests floated off into the night, inspired, replenished, and beyond excited to try the new eye cream. “Just wait,” said Gwyneth. “You’re going to love it.”

The Details

Event design, production, and tableware



@drinkbody (vodka) and @lalospirits (tequila)



Breads and desserts



@onesunfarms, @kellgrom, and

Eye masks










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