The New Secret to a
(No-Makeup) Glow

Apple Martin

16, student

“I wake up and check my texts, Instagram, TikTok—just catch up with everything,” says Martin, who’s spent the past year, like most of America’s teenagers, in Zoom high school classes. “I brush my teeth, and after a night of sleep, my hair’s a little crazy, so I put it up.”

Martin’s skin-care routine is simple: cleanser, Glow Lotion, and sunscreen. “Since I have very dry skin, the Glow Lotion is so nice—it keeps me hydrated but not oily. It’s super lightweight,” she says. “It gives me a little…I don’t know—it feels like silk going on your skin.” If she’s dressing up, which has been rare during the last year but still happens, Martin adds little touches of makeup. “Glow Lotion is great underneath,” she says. “I love a ’90s vibe with makeup. But most often, besides a quick swipe of lip balm, the Glow Lotion and mineral sunscreen are all I need.”

Marina Leslie

29, goop operations specialist

A harsh East Coast winter wreaked more than the usual havoc on Leslie’s skin, but Glow Lotion has changed both her sensitive skin and her mornings. “I’ve got vibrant, hydrated, glowy-soft skin in place of my usual postwinter dullness,” says Leslie. “As we started phasing out of winter, I got to try the lotion, and I worried it might irritate my skin—it doesn’t at all but instead leaves it feeling so good.” Her routine starts with a brisk walk with her dog, Pepper-Ann, and progresses to the shower, then to a gentle, moisturizing skin routine. “I cleanse, pat in a serum—my holy grail, couldn’t-live-without, favorite one is from The Organic Pharmacy—then eye cream, Glow Lotion, and sunscreen. A glow, and some coffee in hand, and I’m ready for work at 9,” she says. “I love that radiant feeling.”

Emma Elliott

26, goop senior designer

Like most of us, Elliott’s been wearing less makeup over the last year. “Since I ditched my makeup routine, the Glow Lotion, lip balm, eye cream, sometimes face oil, and Beautycounter Dew Skin SPF 20 are the things that make me feel a little fresher and glowier,” she says. “I start with meditation, journaling, and a workout, and then my skin care starts in the shower with Alpyn cleanser or, every few days, goop Microderm Exfoliator. I get out and smooth in eye cream, my Glow Lotion, and sometimes a little face oil.” Her other tips for going makeup-free: Step up your style before, say, getting on Zoom. “I swap my everyday stud earrings for hoops and put on a necklace or two, take the time to blow-dry and straighten my hair, put on something other than lounge- or activewear, and spritz on some perfume.”

Roxanne Marie

38, buying director for fashion and home

“There’s aspirational me, and there’s reality me, and their morning routines are really different,” says Marie, who’s a busy mom to a busy toddler. “Reality me is up at 5:45 to put coffee on, make a bottle, and cook no fewer than four different breakfasts, which no one will eat, before getting my toddler to daycare. Aspirational me might use that time to zip down Topanga Canyon for a sunrise surf, call my mom in Australia on the scenic drive back, and arrive home to a short stack of pancakes and a perfectly clean kitchen.” Aspirational Marie takes a longer shower than the reality version, but both have two nonnegotiables: Glow Lotion (“A miracle, especially if I didn’t get my beauty sleep,” she laughs) and “soap brows.” “I drag an eyebrow brush wand across a moistened bar of glycerin soap, then feather my eyebrows up and into shape,” she says. “They stay put all day, and I have no self-respect unless this ritual is performed.”