Beauty

The Lip Mask to End All Lip Masks

Written by: the Editors of goop

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Published on: January 19, 2025

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“I have dry lips, so I’ve always been something of a lip balm—and lip mask—connoisseur,” says Gwyneth. “I wanted to make the best-ever lip mask: better than anything on the market, better than anything I’ve ever tried—the most nourishing, moisturizing, comforting mask we could possibly create. Because that’s what I need.”

It took years of research and development, but our PD team delivered. Even they were impressed with the dramatic clinical results: A single swipe of our new Nourishing Lip Repair Mask increases the hydration level in lips by more than 160 percent.* And it lasts, providing continuous hydration for up to eight hours.*

The rich, buttery formula is also a sensorial delight: It is a subtly (and naturally) berry-scented balm that melts on, cocooning lips in a silky layer of protective, emollient moisture.

  1. goop Beauty
    Nourishing Lip Repair Mask
    goop, $30/$27 with subscriptionSHOP NOW

The mask is packed with carefully selected and sourced clean ingredients: Biomimetic ceramides protect lips from environmental stressors, while cold-pressed fig seed oil, an acai fruit sterol complex, and vegan lanolin hydrate deeply, protect, and enhance the lips’ barrier function. The result: smoother, softer, protected lips that look as good as they feel, both immediately and over time.

“It took our product development team a long time to create what I was looking for, but it’s here, and I’m so proud of it,” says Gwyneth.

Your Lip-Care Lineup: WHAT TO REACH FOR WHEN

  • 1

    Lip Exfoliator

    Furtuna Skin Triple Olive Lip Polish, $45

    Massage this gentle scrub over dry, flaky lips to exfoliate dead skin cells. Made with both physical and chemical exfoliants as well as nourishing botanicals, it leaves lips smooth, soft, and nourished. You can use it anytime, but it’s especially good as a prep step before applying the lip mask.

  • 2

    Lip Mask

    goop Beauty Nourishing Lip Repair Mask, $30/$27 with subscription

    Smooth on a coat of the rich, luxurious mask before bed and let it nourish lips overnight. We also like to apply it after our skin care and let it sink in and do its thing as we get dressed and put on any makeup and sunscreen. It leaves lips soft, moisturized, and perfectly primed for a slick of lip color on your way out the door.

  • 3

    Lip Balm

    goop Beauty Clean Nourishing Lip Balm, $24

    This cushiony balm is made with high-quality botanical oils (coconut, argan, castor seed, jojoba, and sunflower) as well as shea butter and pomegranate extract. It glides on silkily, leaving lips soothed and moisturized, with a subtle satiny shine. Use it anytime—we like to keep a tube at home, at work, in the car, in our gym bag…etc.

  • 4

    Lip Gloss

    goop Beauty Hydra-Barrier Gel Gloss, $30

    Made with active, barrier-supporting skin-care ingredients, this plush lip gloss delivers juicy, flattering color and shine while nourishing lips at the same time. It’s sheer enough to apply easily without a mirror but also layers nicely over more-pigmented lipsticks to add dimension.

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    *Based on an eight-hour clinical study of 30 women between the ages of 18 and 52. Results taken 15 minutes and eight hours post-application, respectively.