Mother-Daughter
Clean Swap:

Designers Cynthia
Rowley and
Kit Keenan

goop Their
Skin Routines

1. One late-summer morning, we found ourselves loading up on sunscreen on Ditch Plains Beach in Montauk—a dreamscape of glittering ocean against silky dunes—with designer Cynthia Rowley, who’d invited us for an afternoon of

2. surfing to celebrate her company’s wet suit designs. Rowley’s been surfing for roughly twenty years. “If the sky’s clear, I go first thing in the morning with my husband and daughters,” she said, her board nestled under her arm. “We grab some green juice and head out as fast as we can—it’s the best!”

3. One late-summer morning, we found ourselves loading up on sunscreen on Ditch Plains Beach in Montauk—a dreamscape of glittering ocean against silky dunes—with designer Cynthia Rowley, who’d invited us for an afternoon of surfing to celebrate her company’s wet suit designs. Rowley’s been surfing for roughly twenty years. “If the sky’s clear, I go first thing in the morning with my husband and daughters,” she said, her board nestled under her arm. “We grab some green juice and head out as fast as we can—it’s the best!”

4. 
   The Organic Pharmacy
   Cellular Protection
   
   
   Sun Cream SPF 30
   goop, $69

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5. Out in the ocean, as we wobbled up onto our boards, Rowley glided past, nonchalant, laughing, impossibly sleek and leggy in one of her own thigh-grazing neoprene suits. Seconds later and just as artfully, her bleached-blonde mini-me daughter Kit Keenan sliced through the waves after her.

   Both mother and daughter spend as much time surfing, wakeboarding, waterskiing, and basking on the beach as their schedules allow: Rowley heads a wildly successful global fashion and lifestyle brand, and Keenan, though still in college, already designs for her own line, Kit. And together the two cohost a fantastic podcast called Ageless. The epic amounts of sun and salt they soak up are nonnegotiable for feeding their souls—but tough on their skin.

6. 

7. So in exchange for the surf lessons, we proposed a clean swap, sending each of them some goop-favorite clean oils, glycolic acid peels, a morning skin drink, and a few makeup essentials, to replace what they were using.

1. 
   goop Beauty
   GOOPGLOW MORNING
   SKIN SUPERPOWDER
   goop, $60/$55 with subscription

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2. 
   Vintner’s Daughter
   ACTIVE BOTANICAL SERUM
   goop, $185

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3. 
   goop Beauty
   GOOPGLOW 15% GLYCOLIC
   
   
   OVERNIGHT GLOW PEEL
   goop, $125/$112 with subscription

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4. We worked off the philosophy that no matter what your age, the route to your most luminous glow is basically the same: Exfoliate, nourish with antioxidants, moisturize deeply, and protect with SPF, keeping every step of your routine clean and nontoxic. Both Keenan and Rowley already had relatively clean lifestyles, so making the switch was pretty natural. “All these products feel very luxurious,” says Rowley. “They’re perfect for feeling pampered at home, and the results are better than we ever expected.”

1. 

2. CYNTHIA
   ROWLEY

   mom, designer, and surfer

1. Luminizing Body Lotion

   “The glow up! I put this on every day right after I shower. Super rich, sinks right in, and gives me an instant dewy look all over.”

2. 
   goop Beauty
   GOOPGLOW Body Luminizer
   goop, $48

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1. 

2. KIT
   KEENAN

   daughter, student,
   designer, and surfer