Clean Beauty Greatest Hits: Our Top 10 Bestsellers

Written by: Jean Godfrey-June


Published on: January 13, 2023


The world of clean beauty products didn’t really exist when goop started in 2008. But as we began to learn about the lack of regulation in the cosmetics industry in America, the rest of the world was waking up, too. The clean beauty space grew at the same time goop did (and, indeed, at a similar pace)—and we watched the entire category explode with wild creativity, mind-blowing technology, and a devotion to craft and luxury.

Today, a lot has changed. goop Beauty, our collection of luxurious, results-driven, clean skin care products, includes GOOPGLOW (essentials to exfoliate, smooth, and brighten for glowing, healthy-looking skin) and GOOPGENES (next-level treatments for firm, smooth, super nourished, moisturized skin, no matter your age), as well as magical baths, transformative body care, an essential dry brush, skin care you can drink, and even a detoxifying scrub shampoo studded with Himalayan salt crystals.

The number—and fabulousness—of the brands now in the goop clean beauty shop is something we couldn’t have imagined when we were just getting started, from blockbuster glossy black mascaras to the perfect your-lips-but-better lip colors. Our top sellers represent the best there is in the world of beauty—clean or otherwise. We love them, and we know you will, too.

  • 1

    goop Beauty GOOPGLOW Dark Spot Exfoliating Sleep Milk

    goop, $98/$89 with subscription

    Remarkably silky and gentle on skin despite its high-strength ingredients, this overnight treatment works hard—targeting skin tone, uneven texture, wrinkles, dullness, spots, and clogged pores—and delivers powerful results. A 10% multiacid blend mixes with a “desert milk” complex made with soothing, moisturizing extracts of Kalahari melon, jojoba, and aloe for serious exfoliating and resurfacing that comforts skin at the same time. Smooth it on before bed and wake up with your softest, smoothest skin ever.

  • 2

    Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara

    goop, $20

    You won’t believe how good this ultraluxe hydrating mascara is until you see the glossy, fluttery, inky-black results for yourself. A single coat gives you natural yet super defined you-but-better lashes; the curved triple-wave wand pulls the stretchy, blackest-black formula up and out for a gorgeous lift. Use the inner wave of the dual-sided brush for volume, and the longer bristles to lengthen and define for a beautiful, wide-awake finish.

  • 3

    goop Beauty GOOPGLOW Microderm Instant Glow Exfoliator

    goop, $125/$112 with subscription

    A powerful combination of both chemical and physical exfoliation, this incredible face polish reveals a glowing, smoother-looking complexion. Four microexfoliating minerals instantly buff away dead skin cells, glycolic acid exfoliates further to increase cell turnover, and superfruit Australian kakadu plum nourishes to leave your skin soft and supple, with a delicate texture and a beautiful glow.

  • 4

    Vintner’s Daughter Active Botanical Serum

    goop, $195

    Famous for delivering results for practically every skin type in existence (the breakout-prone rave about it as avidly as the dry-skinned and wrinkle-prone do), this wildly luxurious oil serum deserves all the hype it gets. The magic is in the groundbreaking formula of organic botanicals, essential oils, phytonutrients, minerals, phytoceramides, nourishing fatty acids, and antioxidants. It sinks in beautifully, smells absolutely gorgeous, and leaves anyone’s skin smooth and glowy.

  • 5

    Crown Affair The Renewal Mask

    goop, $58

    Made with tsubaki seed oil for deep hydration and yuzu fruit extract to smooth the cuticle, this rich, shine-boosting hair mask is the secret to hair that looks and feels as though you’ve just left the salon. Use it once a week for 5 to 15 minutes and the results—softer, shinier, totally nourished hair—will blow you away.

  • 6

    goop Beauty GOOPGENES Clean Nourishing Lip Balm Trio

    goop, $48

    Gwyneth set out to make the ultimate clean lip balm and, three years later, we did it. This balm is a miracle for keeping lips supple and nourished; now we make it in sheer, super flattering tints, too. There are two sets available, each with one clear balm and two different tints. All are infused with a gorgeously rich blend of shea butter and argan, castor, and coconut oils, plus antioxidant pomegranate to leave lips cushiony, protected, and ultramoisturized. And each comes in the sleekest rose-gold tube.

  • 7

    Westman Atelier Super Loaded Tinted Highlighter in Peau de Santé

    goop, $75

    This stunning creamy highlighter blends effortlessly into skin for a beautiful, luminous flush. We especially love this goop-exclusive shade—a tawny rose-pink flecked with shimmery gold—inspired by the glowy freshness of GP’s sun-kissed skin. It’s ultraflattering on eyes, brow bones, cheekbones, lips, and even your collarbone—anywhere you need a little lift.

  • 8

    Augustinus Bader The Rich Cream

    goop, $290

    The legendary supermoisturizer from Dr. Augustinus Bader is a bestseller for its nourishing, utterly renewing results on skin. The exquisitely textured cream is made with high-performance ingredients including argan, avocado, and evening primrose oils, plus TFC8, Bader’s proprietary ingredient designed to restore skin. It addresses everything from fine lines to wrinkles to elasticity, and it’s especially great for dry skin or harsh, arid climates.

  • 9

    goop Beauty GOOPGLOW Restore + Shine Hair Serum

    goop, $55/$44 with subscription

    Something of a miracle for shinier, softer, frizz-free hair, this preshampoo serum is made with hair-loving ingredients like cuticle-sealing vitamin C, omega-rich sea buckthorn oil, and shine-boosting plumeria monoi oil. It’s brilliant for all hair types and textures—just let it soak in for 20 minutes before shampooing for incredible (moisturized, detangled, gorgeously textured) results.

  • 10

    goop Beauty GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum

    goop, $125/$112 with subscription

    Two skin-care powerhouses, L-ascorbic acid (the purest, best-for-skin form of the antioxidant vitamin C) and moisturizing hyaluronic acid, work together in this daily serum to help improve skin’s brightness, firmness, tone, texture, and hydration. The clinical results—after one use, 100 percent of women showed a dramatic improvement in skin hydration, and after four weeks of twice-daily use, 90 percent said their skin looked and felt brighter—are outstanding, but we predict the comments you’ll receive from people on your skin will be even better.*


    *Based on an eight-week third-party consumer-perception and clinical study conducted on 33 women ages 35 to 65.