Beauty

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Photo Courtesy of Brienna Conomos

Choosing the Serum That
Works for Your Skin Type

Whether you’re tackling dry, sensitive, oily, or skin that’s a mercurial combination of all three, serums are an essential step in any regimen. “All skin types can use them,” says Margo Marrone, the founder of the Organic Pharmacy and a London-based homeopathic pharmacist. “Serums can be your best friend.”

Concentrated active ingredients combined with a light, silky texture make serums suited to target a variety of issues. “If you’re concerned about texture, dullness, or dark spots, I advise starting with serums,” says Tata Harper, the founder of Tata Harper Skincare in Vermont. “Applying a serum twice a day is helpful for most skin types.”

A serum works best when applied to skin before face cream or oil. “Serums aren’t lipid-based like moisturizing creams, so they don’t tend to exacerbate oily skin,” says Dr. Barbara Sturm, aesthetics doctor, and founder of Dr. Barbara Sturm Molecular Cosmetics and Dr. Barbara Sturm Clinic in Düsseldorf, Germany. “And because they moisturize, they’re good for dry skin and often work for sensitive skin, too.”

No matter what serum you choose, smooth it on after washing your face; just-washed, slightly damp skin is more absorbent. A small dab goes a long way in most cases, and your skin should drink serum right up. If you need more hydration, moisturize next (oily skin may not need it). Serums work beautifully morning, evening or both; if you’re applying one for day, don’t forget clean, mineral sunscreen for a truly supercharged routine.

  • 1

    For Brightening:

    “A lot of the time, vitamin C is taken as a supplement or it’s coming from food. This goes right on skin. We designed a stabilized formula to keep it from degrading in liquid. It gives skin an incredible healthy glow.” —Margo Marrone, founder of the Organic Pharmacy and London-based homeopathic pharmacist

    The Organic Pharmacy Stabilised Vitamin C Serum

    Exclusive to goop.com, $65

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    For Smoothing:

    “This one’s my desert island product, with star ingredients, like hibiscus peptides, Atlas cedar bark, Spanish lavender, and fatty acids. It helps smooth the skin’s surface and restore moisture. It’s the most scientifically advanced serum in our collection.” —Tata Harper, founder of Tata Harper Skincare

    Tata Harper Skincare Elixir Vitae

    goop, $400

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    For Moisturizing:

    “We designed this formula with antioxidants, nutrients, and replenishing compounds, like hyaluronic acid, a naturally occurring body fluid that binds 1,000 times its weight in water.” —Dr. Barbara Sturm, aesthetics doctor, and founder of Dr. Barbara Sturm Molecular Cosmetics and Dr. Barbara Sturm Clinic in Düsseldorf, Germany

    Dr. Barbara Sturm Hyaluronic Serum

    goop, $300

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