Beauty

woman applying serum

The Serum Secret

The most powerful step in any skin-care routine, a great clean serum drenches skin in pure treatment: Botanical extracts, hyaluronic acid, antioxidants, minerals, and other potent ingredients sink easily into skin and go to work. “Serums are real power tools when it comes to hydration and rejuvenation. They should be a part of everyone’s skin-care routine,” says Dr. Barbara Sturm, who’s introducing two much-anticipated new serums at once. “The idea is to love and protect the skin while keeping it looking youthful.” The serum step can have benefits—from visible glow to smoothed lines—for just about every skin type. Now, paired with skin devices, serums can deliver even more profound results.

  1. For noticeable glow

    This daily glow serum combines two skin-care powerhouses: L-ascorbic acid (proven in research to be the purest, best-for-skin form of the antioxidant vitamin C) and moisturizing hyaluronic acid (a hydrator that’s naturally present in the body). The ingredients work synergistically to help brighten the appearance of the skin, significantly improving its firmness, tone, texture, and hydration and leaving it looking radiant, luminous, and healthy. And there are clinicals to back it up: Immediately, after one use, 100 percent of women showed a dramatic improvement in skin hydration. And after four weeks of twice-daily use, 90 percent of women said their skin looked and felt brighter.1

    GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum
    goop Beauty GOOPGLOW 20% Vitamin C +
    Hyaluronic Acid Glow Serum
    goop, $125/$112 with subscription
    SHOP NOW
  2. For overnight results

    The hyaluronic serum from Dr. Barbara Sturm is a bestseller in the goop shop for a reason: The lightweight formula floods skin with moisture. The brand’s new Night Serum combines the OG serum’s two active ingredients—hyaluronic acid and antioxidant purslane—with other ingredients that are particularly great for overnight, when our skin does the most work to heal and repair. Cotton thistle extract is excellent for soothing dry and stressed skin, while Senna alata extract supports the skin’s natural restorative processes. Poria cocos extract and beta-glucan support skin barrier function, and plankton extract helps reduce the appearance of fine lines and wrinkles. This superpowered serum layers nicely under richer creams.

    Dr. Barbara Sturm Night Serum
    Dr. Barbara Sturm Night Serum goop, $310
    SHOP NOW
  3. For wrinkles, dryness, and more

    This gorgeously textured serum is packed with antioxidants and botanical extracts: Purslane soothes, skullcap fights free radicals and environmental aggressors, and long- and short-chain hyaluronic acid molecules (moisturizing compounds we lose in our own skin as we age) hydrate and plump, and the formula works to smooth the appearance of fine lines and wrinkles. The serum sinks in beautifully and leaves skin looking smoother, firmer, clearer, and overall more gleamy.

    Dr. Barbara Sturm Super Anti-Aging Serum
    Dr. Barbara Sturm Super
    Anti-Aging
    Serum
    goop, $350
    SHOP NOW
  4. For brighter, smoother, softer skin

    Avid fans of every skin type rave about the results from this works-like-a-dream serum, which also happens to feel like the most luxurious face oil on earth. Infused with twenty-two active organic botanicals mixed with powerful essential oils, phytonutrients, minerals, phytoceramides, nourishing fatty acids, and antioxidants, the serum’s results on skin are legendary. The revolutionary formula—it’s a bestseller on goop—sinks in beautifully, leaving skin immediately smooth and glowy, with the benefits building over time.

    Vintner’s Daughter Active Botanical Serum
    Vintner’s Daughter Active
    Botanical
    Serum
    goop, $185
    SHOP NOW
  5. For smooth, plump, radiant skin

    Tata Harper’s bestselling superserum has been amplified this year and now includes seventy-two powerful, high-performance ingredients, including Spanish lavender extract, acmella, summer snowflake bulb, date-seed extract, algae, and pistachio resin. The supercharged combination of new and tried-and-true ingredients adds up to gorgeous results on skin. Pat the serum in for an instant glow—hyaluronic acid infuses it with moisture—and your skin will stay smooth and supple all day long.

    Tata Harper Elixir Vitae
    Tata Harper Elixir Vitae goop, $450
    SHOP NOW
  6. For lifting, toning, and reducing puffiness (even around the eyes)

    This beautiful serum is made with active botanicals—like antioxidant Anchusa azurea and olive-leaf water—and it works its magic on both the face and the delicate eye area. It also contains collagen-supporting chicory and vitamin-E-packed asparagus, both of which—like everything in the serum—are hand-harvested on an 800-acre estate in Sicily. It feels incredible going on and leaves your skin smoother, softer, brighter, and ultranourished.

    Furtuna Skin Porte Per La Vitalità Face and Eye Serum
    Furtuna Skin Porte Per La Vitalità
    Face and Eye Serum
    goop, $185
    SHOP NOW

SERUM-INFUSED MASKS

The best treatment masks are soaked in pure serum—use them alone or in conjunction with the devices below.

  1. FOR EYES

    Created by top makeup artist Jillian Dempsey, these ultrahydrating, calming biocellulose eye masks are infused with a milky prebiotic serum made with hyaluronic acid and almond oil, which support the skin barrier around the delicate eye area and reduce dryness and the appearance of fine lines. Dempsey knows a thing or two about making the eyes look bright and youthful; when that area is supple and moisturized, your whole face looks better, instantly.

    Jillian Dempsey Hydrating Eye Mask
    Jillian Dempsey Hydrating Eye Mask goop, $75
    SHOP NOW
  2. FOR FACE

    Super hydrating, ultranourishing, and soaked in a cooling blend of aloe, chamomile, and antioxidants, these powerful sheet masks leave skin fresh and glowing (they work for sensitive skin, too). When you’re done, remove the mask and massage the remaining serum onto skin.

    Joanna Vargas Euphoria Face Mask
    Joanna Vargas Euphoria
    Face Mask
    goop, $75
    SHOP NOW
  1. How to Supercharge Any Serum

  2. Sculpt and lift

    Plated in twenty-four-karat gold, this sleek roller uses subtle vibrations to make the face appear more sculpted; it also feels amazing, like a firm massage. Dempsey recommends using it daily for ten to fifteen minutes for optimum results: Its temporary effects—they last for the better part of a day or night—are absolutely amazing. Pat in your favorite serum (you want to create enough slip with the serum that the roller glides easily), start rolling upward for maximum lifting, and know that the vibrations and pressure are also pushing the serum deeper into your skin than it could go on its own.

    Jillian Dempsey Gold Sculpting Bar
    Jillian Dempsey Gold Sculpting Bar goop, $195
    SHOP NOW
  3. Brighten and plump

    When you combine this tiny nanocurrent device with serum, you supercharge it, says ZIIP creator and legendary Los Angeles electrical aesthetician Melanie Simon. While the ZIIP comes with its own botanical-infused conductor gel, Simon recommends applying serum beforehand. “Look for one with hyaluronic acid,” she says. Then you’re ready to ZIIP: Choose from a menu of nine different electrical treatments, each targeting a particular skin concern, like sagging, dullness, or breakouts. You can do it day and night, weekly, or monthly—the results are incredible.

    ZIIP ZIIP OX + Crystal Gel Kit
    ZIIP ZIIP OX + Crystal Gel Kit goop, $480
    SHOP NOW
  1. Can I Layer over a Serum?

    Yes—layering is a brilliant way to enhance a serum and lock in moisture. The question is, in what order? “The general guideline is to layer starting with the thinnest and building to the thickest,” says New York dermatologist Whitney Tan. “It’s less about the exact products you use and more about their textures.” We, for instance, go back and forth on cream-before-oil—sometimes we switch the order, with no ill effects.

  2. 1

    Start with serum.

  3. 2

    Pat on eye cream.

    This clinically tested eye cream helps firm and smooth the appearance of crow’s-feet, fine lines, puffiness, and dark circles. It’s made with active ceramides and nourishing botanicals and helps improve skin hydration for seventy-two hours.2

    goop Beauty GOOPGENES All-in-One Nourishing Eye Cream
    goop Beauty GOOPGENES All-in-One
    Nourishing Eye Cream
    goop, $55/$50 with subscription
    SHOP NOW
  4. 3

    Follow with face oil.

    This new high-performance, results-driven face oil from goop doesn’t just moisturize; it supercharges skin with active concentrations of powerful botanical extracts, oils, nutrients, and the retinol alternative bakuchiol. After eight weeks of use, 100 percent of women showed highly significant improvement in the reduction of fine lines and wrinkles.3

    goop Beauty GOOPGENES All-in-One Super Nutrient Face Oil
    goop Beauty GOOPGENES
    All-in-One
    Super Nutrient
    Face Oil
    goop, $98/$89
    with subscription
    SHOP NOW
  5. 4

    Add face cream for extra moisture.

    If your skin needs a little something extra, this luxuriously rich all-in-one supercream—which is made with a megadose of plant-based ceramides, squalane, and seven highly active botanicals—has a unique whipped texture that melts into skin; a single application leaves skin deeply nourished, firmer-looking, and moisturized for forty-eight hours.4

    goop Beauty GOOPGENES All-in-One Nourishing Face Cream
    goop Beauty GOOPGENES All-in-One
    Nourishing Face Cream
    goop, $95/$86 with subscription
    SHOP NOW
  6. 5

    Finish with SPF.

    A final and very necessary last step: mineral sunblock. Think of it as the ultimate youth-preserving supercream. This goop favorite is made with UVA- and UVB-blocking titanium dioxide and zinc oxide, as well as shea butter, aloe, rose hip, and calendula to nourish skin.

    The Organic Pharmacy Cellular Protection Sun Cream SPF 30
    The Organic Pharmacy Cellular
    Protection
    Sun Cream
    SPF 30
    goop, $69
    SHOP NOW

1Based on a four-week third-party consumer and clinical study of fifty-five women ages twenty-seven to fifty.

2Based on an eight-week third-party consumer-perception and clinical study conducted on thirty-three women ages thirty-five to sixty-five.

3Based on an eight-week third-party consumer-perception and clinical study conducted on thirty-three women ages thirty-five to sixty-five.

4Based on an eight-week third-party consumer-perception and clinical study conducted on thirty-three women ages thirty-five to sixty-five.

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