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7 Steps for the Perfect Natural-Looking Self-Tan

Written by: Jean Godfrey-June


Updated on: January 18, 2024

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Jean Godfrey-June

Executive Beauty Director

We want to answer your most pressing questions—or, you know, just the things that you’re curious about. Please keep them coming to [email protected]. Below, a q for our beauty director, Jean Godfrey-June.


Dear Jean, It’s summer, and I definitely look better with a tan. But I’m beginning to understand how not good for my health tanning my skin actually is. How do I use self-tanner so that it looks like a legit tan? And what’s the best one? —Cate R.

Dear Cate, I’ll start with your second question: Because my self-tanner obsession has to be one of the most intense of all time, I have tried them all—and I love very few. What I want in a self-tanner is almost impossible: imperceptible beyond “Did you go on vacation?” and “You look so well rested!” I don’t want it to smell, streak, or be too dark or too light, and I want it to last as long as possible. You’d think that because the active ingredient in self-tanner is always the same (DHA, a natural sugar derivative that stains the top, dead cells of your skin—I know, so appealing-sounding), most tanners would give similar results, but this is not the case.

This clean self-tanner from Saltyface is a light, fluffy tanning foam that’s a full-on miracle in terms of how easy it is to blend, and the subtle, ultranatural color it leaves behind is something you have to see to believe (I also love the chic pump). Somehow the foam is light and moisturizing enough that it melts into your skin, rather than seizing on it, as many no-transfer tanners do. I have always been skeptical of fast-drying tanners, particularly those that aren’t tinted: Ill-placed, unblended tanner invariably develops into unnatural streaks and blotches. But this one, as I said, is a miracle.

It takes only seconds to apply because of its lightness. It feels like nothing on your skin: not sticky, not tight, nothing. And when you wake up (I like to put it on at night, but because of its no-transfer qualities, you can apply it, put on your clothes, and go about your day if you like), the tan is smooth, totally natural, splotchless, and perfectly glowy. The color is neither an aggressive tan nor a pale nothing, but truly the ideal healthy glow.

  1. Saltyface
    Tanning Foam
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I use a tanning mitt to apply it, but it’s fine to use your hands—just smooth hand cream between your palms and let it sink in before you start, then wash your hands once you’re finished with the tanner (see below for the ultimate step-by-step self-tan). It’s as brilliant for a quick leg reawakening as it is for a full-on beach-day-tomorrow tan. (Having a tan before stepping into the sun not only makes you look better; it also means you won’t hesitate to slather on sunscreen, which could not be more important—check out these tinted SPFs, too.)


    Grown Alchemist
    Natural Hydrating Sunscreen SPF 30
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    Hydrating Full Coverage Body Lotion SPF 30
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    The Organic Pharmacy
    Cellular Protection Sun Cream SPF 50
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Saltyface also makes a gorgeous tanning “water” that’s amazing for your face. It gives you the same natural, long-lasting, streakless glow and comes with a fluffy brush for smoothing it across your skin hands-free, which is brilliant. You can also add a few drops to your daily moisturizer or SPF to nourish and hydrate skin while giving it an instant summery glow.

  1. Saltyface
    Tanning Water
    goop, $44SHOP NOW
  2. goop Beauty
    72-Hour Supercharged Hydrating Water-Cream
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  3. Unsun
    Mineral Tinted Face Sunscreen
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A natural, even, super flattering glow is much easier than you think—and much easier than the backs of many tanner boxes, along with countless articles on the subject, make it sound. The prevailing wisdom involves assiduous exfoliation, as well as some awkward time in the bathroom waiting for the tanner to dry. In truth, neither is necessary.


The secret is that body cream—or lotion or even lip balm—is the key to flawlessly blended self-tanner. I alternate between the ultranourishing, melts-right-in goop body butter and the gorgeously scented Garden of Earthly Delights lotion from Sangre de Fruta: Smooth a good dollop between your palms and between your fingers (this helps prevent tanned palms), then dab the excess anywhere you have thicker or drier skin—your elbows, ankles, tops of toes, knees. Thicker, drier skin pulls in more tanner, creating uneven dark spots and splotches that look decidedly unnatural. By smoothing cream over those areas, you make them a little more resistant to the tanner, and the result is an even glow instead of splotchiness.


  1. goop Beauty
    Nourishing Repair Body Butter
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  2. Sangre de Fruta
    Garden of Earthly Delights Hand and Body Lotion
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The nice thing is the moisturize-the-dry-spots blending principle works either way: If you forget about it and apply tanner first, you can just go over the drier areas with cream or lotion directly after the tanner—the results are the same. Easiest trick for this: Use one of Kate McLeod’s body stones to smooth over the spots and you won’t have to rewash your hands. Or tear open a wipe and dab lightly. When you’re through, use the wipe to give your palms and between your fingers a final swipe.

  1. Kate Mcleod
    The Daily Stone
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  2. Herban Essentials
    Essential Oil Towelettes
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Once you’ve protected the drier spots from overtanning, smooth on your self-tanner. Start at your feet: They’re the hardest to get right, so focus your most intense blending attention on them. Feet have a jillion different odd angles, so make sure to get the tanner in there so you don’t end up with glaring pale spots.

  1. Saltyface
    Essential Tanning Set
    goop, $119SHOP NOW


Move up your legs and blend. There’s no such thing as overblending. It’s also hard to overdo the amount of tanner on your legs—layering tanner in a single application won’t make you more tan, counterintuitively. It will simply ensure no streaks and no missed spots. So be generous.



Tan only where you want—no need to do your whole body unless you’d like to. (Though if you’re going for the partial, consider who might be seeing you naked.)



When you’re done, wash your hands with beyond-thorough enthusiasm; tanned palms look ridiculous. Do it even if you used a mitt. When your hands are completely dry, put a bit of tanner on the back of one hand and rub the backs of your hands together to blend the tanner. (A tan body with pale hands creates an alarming gloved look.)

  1. Sangre de Fruta
    Garden of Earthly Delights Botanical Hand Soap
    goop, $48SHOP NOW


Instead of shivering naked in the bathroom, throw on a loose, dark-colored sundress, shorts and a T-shirt, or some such and go about your business. You shouldn’t shower for at least eight hours, but there’s no reason not to get on with your life. Note: If you use a no-transfer formula like the Saltyface, you can put on paler clothes right away without worry.