Meet Violet Grey

Violet Grey Opens

We’ve been checking in on Cassandra Huysentruyt Grey’s lushly-appointed beauty site, Violet Grey, since it launched last year, but now we’re reaching for our wallets. They’ve just turned it into an e-commerce play, and lined its virtual shelves with cherry-picked products from Tom Ford, YSL, and Hourglass (you won’t find anything here that makeup artists don’t keep in their kits). Perhaps more excitedly, they’ve now opened a bricks-and-mortar outpost on Melrose Place, marked by a slick, lipstick red door. The site is currently invitation-only to shop, so use GOOP14 for access.