Beauty

Jenna Lyons
The Beauty Closet Questionnaire

A Style Guru’s New Obsession: Fantastic Lashes

Jean Godfrey-June Megan O'Neill

goop beauty editors Jean Godfrey-June and Megan O’Neill love to ask—and answer—questions. On their podcast, The Beauty Closet, they’re doing both. To familiarize you with each week’s guest, we came up with a goop beauty (and life) questionnaire.

THIS WEEK WE’RE TALKING TO:

Jenna Lyons, LoveSeen cofounder

She changed how we dressed and put J.Crew on the map, and now Jenna Lyons has come out with chic, next-level false eyelashes that flatter any face. (Truly, whether you’ve never tried lashes before or you’re a pro, there is nothing like a pair of her LoveSeen lashes.) Her story—growing up with a genetic disorder that left her without eyelashes, among other issues—is surprising, not to mention as inspiring as it gets. We knew she loved fashion, but as we discover on The Beauty Closet, she’s a full-on beauty maven with a specialty in exfoliation.

  1. goop Beauty GOOPGLOW Microderm Instant Glow Exfoliator
    goop Beauty GOOPGLOW Microderm
    Instant Glow Exfoliator
    goop, $125/$112 with subscription
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  2. LoveSeen Cate Lashes
    LoveSeen Cate Lashes goop, $22
    SHOP NOW
  3. LoveSeen The Lash Tool
    LoveSeen The Lash Tool goop, $34
    SHOP NOW

The style icon’s newest chapter—after career highlights including running J.Crew (and Madewell, and J.Crew Factory, all at the same time) and starring as herself on Girls—involves her brilliant unscripted reality show Stylish with Jenna Lyons on HBO, a hotel design in the Bahamas, an untraditional creative agency called Sort of Creative, and so much more under her Lyons L.A.D. umbrella (she named her new company Lyons Life After Death) that it’s hard to keep up.

But the lashes, we realized when we got our hands on a pair, are the thing. She cofounded LoveSeen with makeup artist Troi Ollivierre in 2020. “I’ve always been interested in eyelashes because honestly I don’t have any,” she explains on the podcast. (Try a pair and prepare to look instantly incredible; they’re also much easier to put on than you might expect.) But her beauty enthusiasms extend far past lashes, as her goop shopping cart, almost as heavy on beauty as it is on fashion, attests.

Job description?

Cofounder, LoveSeen. Intermittent mom. Religious lip balm user. Ice cream connoisseur.

Preferred form of exercise?

Tracy Anderson.

First job?

Lifeguard, but that sounds way sexier than it was. Not like Pamela Anderson running on the beach in her high-cut bathing suit. It was a pool at a condominium complex. I did save one kid’s life, for the record.

Favorite hotel?

Hotel Il Pellicano.

Go-to weeknight recipe?

Friday night homemade pizza.

Favorite place to wear false lashes?

The only place I go: Zoom.

Currently in your goop shopping cart?

clothes

  1. G. Label String Triangle Top
    G. Label String Triangle Top goop, $170
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  2. Tropic of C South Pacific Top
    Tropic of C South Pacific Top goop, $100
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  3. Tropic of C South Pacific Bottoms
    Tropic of C South Pacific Bottoms goop, $90
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  4. Suzie Kondi Raglan Top
    Suzie Kondi Raglan Top goop, $195
    SHOP NOW
  5. Suzie Kondi High Rise Pocket Pants
    Suzie Kondi High-Rise Pocket Pants goop, $225
    SHOP NOW
  6. Studio Nicholson Moura Pants
    Studio Nicholson Moura Pants goop, $425
    SHOP NOW
  7. G. Label Thompson Puff-Sleeve Dress
    G. Label Thompson
    Puff-Sleeve Dress
    goop, $650
    SHOP NOW
  8. K Jacques Pelagia Sandals
    K Jacques Pelagia Sandals goop, $330
    SHOP NOW

beauty

  1. goop Beauty GOOPGLOW Microderm Instant Glow Exfoliator
    goop Beauty GOOPGLOW Microderm
    Instant Glow Exfoliator
    goop, $125/$112 with subscription
    SHOP NOW
  2. Jillian Dempsey Gold Sculpting Bar
    Jillian Dempsey Gold Sculpting Bar goop, $195
    SHOP NOW
  3. goop Beauty GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum
    goop Beauty GOOPGLOW 20% Vitamin C +
    Hyaluronic Acid Glow Serum
    goop, $125/$112 with subscription
    SHOP NOW
  4. Augustinus Bader The Rich Cream
    Augustinus Bader The Rich Cream goop, $265
    SHOP NOW

How do you get your lashes on?

No joke, our lash tool is a game changer. I know I had a hand in making it, but it really does make a huge difference. It holds the lash in a curved shape and allows you to go in directly toward your eyes, from the front—as opposed to coming in from the side.

  1. LoveSeen Cate Lashes
    LoveSeen Cate Lashes goop, $22
    SHOP NOW
  2. LoveSeen The Lash Tool
    LoveSeen The Lash Tool goop, $34
    SHOP NOW
  3. LoveSeen The Little Brass Box
    LoveSeen The Little Brass Box goop, $34
    SHOP NOW

Blow-dry or air-dry?

Air-dry. My hair is super thin and can get quite frizzy. I just discovered this Christophe Robin serum, which is great for air-drying. My other secret weapon is putting some flexible gel in my hair when it’s dry and combing it to prevent flyaways. It gives my pretty thin hair some nice texture (when I remember to do it).

Drink of choice?

Prosecco.

Proudest moment?

The day that the nurses at the hospital said I could take my child home.

Perfect Sunday afternoon?

Coffee run. Family nap. Beach walk. Binge-watch Schitt’s Creek. Ice cream to follow.

In your shower?

Wonder Valley body wash, Nécessaire body serum, Crown Affair renewal mask, and Heals dry brush and body oil.

  1. Crown Affair The Renewal Mask
    Crown Affair The Renewal Mask goop, $58
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    goop picks

  2. goop Beauty G.Tox Ultimate Dry Brush
    goop Beauty G.Tox Ultimate Dry Brush goop, $20
    SHOP NOW
  3. Wonder Valley Hinoki Body Oil
    Wonder Valley Hinoki Body Oil goop, $85
    SHOP NOW

What would you put on your neon sign?

Shhhhh…

How often do you recharge your crystals?

At least once a week.

Beauty philosophy?

Smile. You look pretty. And don’t forget to smell good.

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