Photo courtesy of LoveSeen
The Key Is Your Eye Shape
False lashes have gotten a major update, not to mention an upgrade. What started as one-size-fits-all and super bold has evolved into multiple options, from totally natural-looking to all-out glamorous, that can be tailored to your individual face and eye shape.
Why try false lashes? They don’t smudge (as mascara does), they don’t cause redness (as some growth serums can), and they don’t take lashes with them when you remove them (which is common with lash lifts or extensions); they also last for multiple uses.
The key, according to LoveSeen cofounders Jenna Lyons and Troi Ollivierre, is finding the right shape. “We customized our lashes to different eye shapes,” says Ollivierre, a top makeup artist. “We designed each one with different eye shapes, ages, ethnicities, and beauty goals in mind to get the most natural look and feel. The bonus is that the right shape is easier to apply, too.” Whether you have sparse lashes that need fullness, long lashes that need more definition, or something in between, here’s how to choose which lash is best for you.
Find Your Best Lashes
Option 1: Cate
Vibe: You-but-better naturalness
Best for: Hooded eyes, short lashes
“Cate is our shortest, most delicate lash,” says Ollivierre. “It adds fullness and length, so it looks great on anyone, but especially those with short, sparser lashes or hooded eyes.”
Option 2: Iris
Vibe: Flirty lift
Best for: Smaller, narrow eyes
“Iris has longer lashes on the outside corners to give a gorgeous upward curl that opens up the eyes,” Ollivierre says.
Option 3: Troi
Vibe: Cat eye
Best for: Almond-shaped eyes
“Troi is a fuller lash with a mix of black and brown lashes,” says Ollivierre. “It works well on almond-shaped eyes because it elongates the eye and gives a bit of a cat-eye feeling.”
A ROUTINE TO TAKE YOUR LASHES
FROM DAY TO NIGHT
When you’ve got lush, fluttery lashes, you don’t need much else. Keep your skin clean, fresh, and dewy; brush up your brows; and add a touch of blush for a beautiful daytime glow.
Step 1: Prep Your Skin
Cleanse, tone, add skin-loving vitamin C, and moisturize for glowing skin that carries the day.
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Step 2: Blur Imperfections
Don’t go hard on foundation: You want your skin front and center. Or just touch up spots with concealer.
Step 3: Define Your Brows
Use a tinted gel to set and lift your brows and fill in sparse areas with a pencil.
Step 4: Warm Up Your Skin
Place blush on the apples of the cheeks and across the bridge of the nose for an instant healthy-looking flush—and blend upward for a diffused, sculpted effect.
Step 5: Apply the Lashes
This lash tool makes a huge difference—it holds the lash in a curved shape, so you can go directly toward your eyes from the front, as opposed to coming in from the side. The lashes can be reused up to 10 times; keep them in this unlacquered brass case.
ADD-ONS FOR NIGHT
Add a great lip or—if you’re feeling it—a smoky eye.
Can I Really Do a Smoky
Eye with Lashes?
Yes. Ollivierre avoids creamy eye shadow because the oils in it can cause lash glue to unstick; that said, powder or cream-to-powder is perfect. Start with a light-colored shadow and smooth it from your top lash line to the crease of your lid. “Then apply a medium shade over the lighter shade,” he says. “Place the third, darkest shade close to the lash line and smoke it out toward the crease.” At the lower lash line, add the medium shadow and smudge it in between the lashes, then apply your false lashes afterward. “Apply lashes after eye makeup—it’s just less of a hassle,” he says. Which lashes? Go for drama. “A fuller-style lash like Troi gives more depth to the smoky eye.”
Brown or Black?
“Use a brown lash if you want a fuller but subtler look,” says Ollivierre. “Brown is also super flattering on blondes. Black is more of a statement, so use it when you want to make a bigger, wide-awake impact.” Both Cate and Iris come in brown or black; Troi is a mix of both.