woman posing

Photo courtesy of LoveSeen

Lash-Lifting Magic:
The Key Is Your Eye Shape

False lashes have gotten a major update, not to mention an upgrade. What started as one-size-fits-all and super bold has evolved into multiple options, from totally natural-looking to all-out glamorous, that can be tailored to your individual face and eye shape.

Why try false lashes? They don’t smudge (as mascara does), they don’t cause redness (as some growth serums can), and they don’t take lashes with them when you remove them (which is common with lash lifts or extensions); they also last for multiple uses.

The key, according to LoveSeen cofounders Jenna Lyons and Troi Ollivierre, is finding the right shape. “We customized our lashes to different eye shapes,” says Ollivierre, a top makeup artist. “We designed each one with different eye shapes, ages, ethnicities, and beauty goals in mind to get the most natural look and feel. The bonus is that the right shape is easier to apply, too.” Whether you have sparse lashes that need fullness, long lashes that need more definition, or something in between, here’s how to choose which lash is best for you.

Find Your Best Lashes

LoveSeen Cate Lashes

Option 1: Cate
Vibe: You-but-better naturalness
Best for: Hooded eyes, short lashes

“Cate is our shortest, most delicate lash,” says Ollivierre. “It adds fullness and length, so it looks great on anyone, but especially those with short, sparser lashes or hooded eyes.”

  1. LoveSeen Cate Lashes
    LoveSeen Cate Lashes goop, $22
LoveSeen Iris Lashes

Option 2: Iris
Vibe: Flirty lift
Best for: Smaller, narrow eyes

“Iris has longer lashes on the outside corners to give a gorgeous upward curl that opens up the eyes,” Ollivierre says.

  1. LoveSeen Iris Lashes
    LoveSeen Iris Lashes goop, $22
LoveSeen Troi Lashes

Option 3: Troi
Vibe: Cat eye
Best for: Almond-shaped eyes

“Troi is a fuller lash with a mix of black and brown lashes,” says Ollivierre. “It works well on almond-shaped eyes because it elongates the eye and gives a bit of a cat-eye feeling.”

  1. LoveSeen Troi Lashes
    LoveSeen Troi Lashes goop, $22


When you’ve got lush, fluttery lashes, you don’t need much else. Keep your skin clean, fresh, and dewy; brush up your brows; and add a touch of blush for a beautiful daytime glow.


Step 3: Define Your Brows

Use a tinted gel to set and lift your brows and fill in sparse areas with a pencil.

  1. Kosas Air Brow Tinted Volumizing Treatment Gel

    Gel for Lift and Hold

    Kosas Air Brow Tinted Volumizing Treatment Gel goop, $22
  2. Westman Atelier Bonne Brow Pencil

    Pencil for Fullness

    Westman Atelier Bonne
    Brow Pencil
    goop, $38

Step 4: Warm Up Your Skin

Place blush on the apples of the cheeks and across the bridge of the nose for an instant healthy-looking flush—and blend upward for a diffused, sculpted effect.

  1. Westman Atelier Super Loaded Tinted Highlighter in Peau de Sante

    Velvety Cream

    Westman Atelier Super Loaded Tinted Highlighter in Peau de Sante goop, $75

Step 5: Apply the Lashes

This lash tool makes a huge difference—it holds the lash in a curved shape, so you can go directly toward your eyes from the front, as opposed to coming in from the side. The lashes can be reused up to 10 times; keep them in this unlacquered brass case.

  1. LoveSeen Lash Applicator Tool


    LoveSeen Lash Applicator Tool goop, $34
  2. LoveSeen Lash Case


    LoveSeen Lash Case goop, $34



Can I Really Do a Smoky
Eye with Lashes?

Yes. Ollivierre avoids creamy eye shadow because the oils in it can cause lash glue to unstick; that said, powder or cream-to-powder is perfect. Start with a light-colored shadow and smooth it from your top lash line to the crease of your lid. “Then apply a medium shade over the lighter shade,” he says. “Place the third, darkest shade close to the lash line and smoke it out toward the crease.” At the lower lash line, add the medium shadow and smudge it in between the lashes, then apply your false lashes afterward. “Apply lashes after eye makeup—it’s just less of a hassle,” he says. Which lashes? Go for drama. “A fuller-style lash like Troi gives more depth to the smoky eye.”

  1. Westman Atelier Eye Pods Eye Shadow
    Westman Atelier Eye Pods Eye Shadow goop, $88
  2. Westman Atelier Eye Shadow Brush I
    Westman Atelier Eye Shadow Brush I goop, $58

Brown or Black?

“Use a brown lash if you want a fuller but subtler look,” says Ollivierre. “Brown is also super flattering on blondes. Black is more of a statement, so use it when you want to make a bigger, wide-awake impact.” Both Cate and Iris come in brown or black; Troi is a mix of both.

Related Reading

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A Style Guru’s New Obsession: Fantastic Lashes