Beauty

Lash-Lifting Magic from Mascara to Faux Lashes

Created with Too Faced

Written by: Brianna Peters

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Updated on: December 14, 2023

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Whether you prefer natural definition or an all-out glamorous look, fluttery, voluminous lashes can make you feel (and look) decidedly flirtier. The reasons to choose a clean mascara are many, but first among them is the fact that the formulas are every bit as effective—defining, thickening, curling, lengthening, glossing, and inkifying, all without smudging, flaking, or fading. At the same time, false lashes have gotten a major upgrade and can be tailored to suit pretty much any look you like.

The Much-Obsessed-Over Mascara

This new, totally clean, naturally derived mascara from Too Faced can make just about anyone stand back from the mirror and say, “Wow.” It curls, volumizes, lengthens, and conditions, and its pigment-boosting technology delivers the inkiest-black lashes with just one swipe. Its remarkable hourglass-shaped brush catches, coats, and lifts each lash, so you can apply a single swipe for a natural look or layer for really amazing drama. And the formula neither smudges nor flakes.

  1. Too Faced
    Naturally Better Than Sex Mascara
    goop, $30SHOP NOW

FALSE LASHES

Why try false lashes? They never smudge, don’t cause redness (as some growth serums can), and don’t take lashes with them when you remove them (which is common with lash lifts or extensions). They also last for multiple uses.

The key, according to LoveSeen cofounders Jenna Lyons and Troi Ollivierre, is finding the right shape. “We customized our lashes to different eye shapes,” says Ollivierre, a top makeup artist. “We designed each one with different eye shapes, ages, ethnicities, and beauty goals in mind to get the most natural look and feel. The bonus is that the right shape is easier to apply, too.” Whether you have sparse lashes that need fullness, long lashes that need more definition, or something in between, here’s how to choose which lash is best for you.

FIND YOUR BEST LASHES

Option 1: Cate

Vibe: You-but-better naturalness.
Best for: Hooded eyes, short lashes.

“Cate is our shortest, most delicate lash,” says Ollivierre. “It adds fullness and length, so it looks great on anyone, but especially those with short, sparser lashes or hooded eyes.”

  1. LoveSeen
    Cate Lashes
    goop, $16.50SHOP NOW

Option 2: Iris

Vibe: Flirty lift.
Best for: Smaller, narrow eyes.

“Iris has longer lashes on the outside corners to give a gorgeous upward curl that opens up the eyes,” Ollivierre says.

  1. LoveSeen
    Iris Lashes
    goop, $16.50SHOP NOW

Option 3: Troi

Vibe: Cat-eye.
Best for: Almond-shaped eyes.

“Troi is a fuller lash with a mix of black and brown lashes,” says Ollivierre. “It works well on almond-shaped eyes because it elongates the eye and gives a bit of a cat-eye feeling.”

  1. LoveSeen
    Troi Lashes
    goop, $16.50SHOP NOW

A ROUTINE TO TAKE YOUR LASHES FROM DAY TO NIGHT

When you’ve got lush, fluttery lashes, you don’t need much else. Keep your skin clean, fresh, and dewy; brush up your brows; and add a touch of blush for a beautiful daytime glow.

DAY

Step 1: Prep Your Skin

Cleanse, tone, add skin-loving vitamin C serum, and moisturize for glowing skin that carries the day.

  1. Gentle Skin Polish

    goop Beauty
    Cloudberry Exfoliating Jelly Cleanser
    goop, $35SHOP NOW
  2. Plumping Eye Cream

    de Mamiel
    Essential Eye Fix
    goop, $150SHOP NOW
  3. Skin-Brightening Miracle

    True Botanicals
    Vitamin C Booster
    goop, $90SHOP NOW
  1. Toner for Smooth, Soft Skin

    goop Beauty
    Flower Acids Resurfacing Toner
    goop, $45SHOP NOW
  2. Skin-Boosting Moisturizer

    goop Beauty
    Glow Lotion
    goop, $58SHOP NOW

Step 2: Blur Imperfections

Don’t go hard on foundation: You want your skin front and center. Or just touch up spots with concealer.

  1. Next-to-Nothing Dewy Tinted SPF

    ILIA
    C Beyond Triple Serum SPF 40
    goop, $64SHOP NOW
  2. Silky Medium Coverage

    Westman Atelier
    Vital Skincare Complexion Drops
    goop, $68SHOP NOW
  3. Miracle Dark-Circle Fix

    Kosas
    Revealer Super Creamy + Brightening Concealer and Daytime Eye Cream
    goop, $30 SHOP NOW

Step 3: Define Your Brows

Use a tinted gel to set and lift your brows and fill in sparse areas with a pencil.

  1. Gel for Lift and Hold

    Kosas
    Air Brow Tinted Volumizing Treatment Gel
    goop, $24SHOP NOW
  2. Pencil for Fullness

    Westman Atelier
    Bonne Brow Pencil
    goop, $38SHOP NOW

Step 4: Warm Up Your Skin

Place blush on the apples of the cheeks and across the bridge of the nose for an instant healthy-looking flush—and blend upward for a diffused, sculpted effect.

  1. Velvety Cream

    goop Beauty
    Colorblur Glow Balm
    goop, $34SHOP NOW

Step 5: Gorgeous Lashes

Swipe on this rich, inky-black mascara for instant length and volume. Or try the Levi lash, which is essentially a half lash that’s both incredibly easy to apply and really sexy. The lashes can be reused up to 10 times; keep them in this unlacquered brass case.

  1. Too Faced
    Naturally Better Than Sex Mascara
    goop, $30SHOP NOW
  2. LoveSeen
    Levi Lashes
    goop, $16.50SHOP NOW
  3. LoveSeen
    Lash Case
    goop, $34SHOP NOW

ADD-ONS FOR NIGHT

Lips

Add a great lip or—if you’re feeling it—a smoky eye.

  1. Bright Red

    Ere Perez
    Beetroot Cheek & Lip Tint
    goop, $30SHOP NOW
  2. Berry

    ILIA
    Balmy Tint Hydrating Lip Balm
    goop, $28 SHOP NOW
  3. Coral

    ROEN
    Elixir Tinted Lip Oil Balm
    goop, $32SHOP NOW

HOW TO DO A SMOKY EYE WITH LASHES

Ollivierre says to start with a light-colored shadow and smooth it from your top lash line to the crease of your lid. “Then apply a medium shade over the lighter shade,” he says. “Place the third, darkest shade close to the lash line and smoke it out toward the crease.” At the lower lash line, add the medium shadow and smudge it in between the lashes, then apply your mascara or false lashes afterward. If you’re using lashes, Ollivierre says to avoid creamy eye shadow because the oils in it can cause lash glue to unstick; that said, powder or cream-to-powder is perfect. “Apply lashes after eye makeup—it’s just less of a hassle,” he says. Which lashes? Go for drama. “A fuller-style lash like Troi gives more depth to the smoky eye.”

  1. ROEN
    Mood 4 Ever Eyeshadow Palette
    goop, $52SHOP NOW
  2. Westman Atelier
    Eye Shadow Brush I
    goop, $58SHOP NOW