Gucci Westman

Hello, My Age Is: 49

Makeup Artist Gucci Westman on Glowy Skin, Sourdough, and Butt-Flattering Jeans

Gucci Westman |

makeup artist and founder of Westman Atelier

“I’m turning fifty on October 18, and I feel stronger than I did when I was in my twenties,” says Gucci Westman, legendary makeup artist (check out the epic glow she gave GP here) and founder of Westman Atelier. “The older I get, the more determined I am to stay energetic and healthy.”

She appears to have it figured out. Catch Westman in jean cutoffs during downtime near her house in the Hamptons, where she’s been posting up with her husband and three kids, and her skin is sparkling, her hair is tendriled and sun-kissed, and her legs are shapely and gleamy. She swears by daily meditation, gentle yet powerful skin care (she has rosacea), sourdough bread, and of course her own gorgeously subtle pigments—a double-duty stick for concealer and foundation, silky bronzer, juicy blush sticks, and more. “You look more youthful when you’re not heavy-handed with makeup,” says Westman. “You want your skin to look alive, not covered in foundation.” Here, she shares the reasons she thinks she looks and feels the way she does, along with brilliant advice on how to look and feel beautiful no matter what your age.


Release the Sh*t That’s
Bothering You

My parents were hippies, and we lived in a Kundalini ashram in California for two years starting when I was two. I have pictures of me meditating on a rock when I was three. My dad is Swedish, and he got into TM [transcendental meditation], Buddhism, and Hinduism. Meditation was always a big part of our lives, and I still do it every day. Since the beginning of the pandemic, I’ve wanted to start doing TM twice a day, but the truth is most days I end up doing it just once, in the morning. Meditating is a moment to spend on self-healing, releasing anxiety and stress. It’s subtle, but I feel it when I don’t do it. It helps you become more self-aware and get rid of the sh*t that’s bothering you. You notice certain feelings, but you learn to not let them define you. It’s a powerful practice.


Great Skin Care Is
(Almost) Everything

I have rosacea, so my skin care has to be super hydrating. At the same time, it has to appeal to me emotionally: I have to love the process of smoothing it on, and it can’t feel too smothering or be too fragrant. I really like the cleanser from Pai, which is creamy, removes makeup super quickly, and leaves my skin so supple. I exfoliate with the goop Microderm exfoliator and the scrub from Goldfaden, too.

  1. Pai Camellia & Rose Gentle Hydrating Cleanser
    Pai Camellia & Rose
    Gentle Hydrating Cleanser
    goop, $50
  2. goop Beauty GOOPGLOW Microderm Instant Glow Exfoliator
    goop Beauty GOOPGLOW Microderm
    Instant Glow Exfoliator
    goop, $125/$112 with subscription
  3. Goldfaden MD Doctor’s Scrub Advanced
    Goldfaden MD Doctor’s Scrub Advanced goop, $98

I typically like a cream or a butter after cleansing and before makeup, for glowy, plumped skin. I just got to try the new GOOPGENES face cream and eye cream. Something I always look for in any cream is that it melts in fully so that it doesn’t pill under makeup. This is especially important with eye cream, which can be too rich and not synergistic with makeup. The GOOPGENES eye cream has this really smooth texture; I like the slip it gives for makeup, and it feels so soothing and depuffing. And the face cream has a nice pillowy texture and gives my skin a beautiful radiant finish.

  1. goop Beauty GOOPGENES All-in-One Nourishing Eye Cream
    goop Beauty GOOPGENES All-in-One
    Nourishing Eye Cream
    goop, $55/$50 with subscription
  2. goop Beauty GOOPGENES All-in-One Nourishing Face Cream
    goop Beauty GOOPGENES All-in-One
    Nourishing Face Cream
    goop, $95/$86 with subscription

I’ve also gotten into probiotic skin-care brands, like Aime and Aurelia, which has a great night cream. And once a week, I smooth Pai rose hip oil over my face with a roller. Some oils you put on and then somehow feel dry a little later, but this one keeps me hydrated all day.

I go through body products like nobody’s business. With running and exercising and gravity, skin care for my body feels important. I exfoliate in the bath with a body scrub from Beneath Your Mask, which is nice if you’re in a rush because you don’t need to put lotion on afterward—it’s that moisturizing. And I do love the body butter from MUTHA: It penetrates quickly and feels balmy and nourishing.

  1. Pai Rosehip Bioregenerate Oil
    Pai Rosehip Bioregenerate Oil goop, $44
  2. goop Beauty Rose Quartz Soothing Soothing Face-Massage Roller
    goop Beauty Rose Quartz Soothing Face-Massage Roller goop, $45


Flatter Your Skin with
No-Makeup Makeup Tricks

As we age, it’s all about finding little things about ourselves that we can enhance. Instead of trying to hide and cover, amplify the areas that you like—maybe that’s playing up your cheekbones or brows or eyes. You see girls in their twenties or thirties with so much makeup on that they’ve made themselves look much older.

So no matter what your age, you don’t want to be heavy-handed with foundation or powder. For the areas we wish weren’t there, we can make them look a little better. For example, the corners of my eyes are droopy, and the skin that droops is darker, so I deflect the darkness by gently dabbing on the highlighter shade from my eye-shadow pods. The gentle dabbing is the key here; you don’t want to plaster it on. Then I go over the highlighter with a bit of my foundation stick and blend it with my brush. Then I smooth brown eye shadow—bronzy or chocolate shades—along my lid and over the highlighter and foundation outward, almost diagonally, so that it has a lifting effect. When I go out (if we ever get to do that again!), I love black shadow, which is fun because it contrasts with and plays up my eye color.

Real skin is never just one color, so to get that effect, I use two shades of my foundation stick. I use number 3 as concealer to even out my skin where it’s red around my nose from my rosacea, or sometimes between my brows and along my chin. I use number 4 as foundation over larger areas when I have an important meeting. It goes on a bit smoother, and the finish looks more refined when I use my brush.

  1. Westman Atelier Eye Pods Eye Shadow in Les Nuits
    Westman Atelier Eye Pods Eye Shadow goop, $88
  2. Westman Atelier Vital Skin Foundation Stick
    Westman Atelier Vital Skin Foundation Stick goop, $68
  3. Westman Atelier Foundation Brush
    Westman Atelier Foundation Brush goop, $80

After foundation, the trick is to add some tone and color, and again, you want your skin to look like skin, not like makeup. I always want to look sun-kissed, though I tone it down in February and March because I live in New York City. I use my bronzer, but it never goes just on my cheeks—that looks like cosmetics, not skin. Instead, I smooth it under my eyes, across my forehead, over my eyelids, and along the bridge of my nose. I don’t put it below the cheekbones, which creates a single tone on the face. Then I add in color with my Lip Suede palette as blush, to give my skin dimension and more tone. Adding different shades makes it look authentic: When skin is all one tone, that’s the curse—it’s super obvious that you’re wearing makeup. You can use any color from the palette; I tend to go for rosy shades. And sometimes I wear my blush stick in Minette, which is our one shade with some shimmer in it. The multitone idea is the same for skin as it is for hair, which looks the most natural and gorgeous when you have highlights and lowlights. Hair that’s one color looks heavy, as if you’re wearing a helmet, and the skin needs multiple tones, too.

  1. Westman Atelier Beauty Butter Powder Bronzer
    Westman Atelier Beauty Butter
    Powder Bronzer
    goop, $75
  2. Westman Atelier Lip Suede
    Westman Atelier Lip Suede goop, $85

  3. Westman Atelier Baby Cheeks Blush Stick
    Westman Atelier Baby Cheeks
    Blush Stick
    goop, $50

Visualize the skin you want and create it. I promise it’s not as hard as you think, and you shouldn’t feel intimidated. Even if you feel like you have bumpy skin and are beyond frustrated, don’t aim for perfection. Even out little areas and individual spots, with little dots of foundation here and there, playing up the features you love.


Good Gluten-Free Bread, Almond
Milk, and Dark Chocolate

A big part of feeling youthful has to do with how I eat. My parents were vegetarian and very conscious of nutrition, so I grew up not eating meat, not really having sugar, and always being aware of ingredients. (Of course I rebelled when I was ten. We’d just moved to Sweden and my parents were still figuring out the currency and unknowingly gave my brother and me something like $100, which we took to the store and bought as much candy as we could and stuffed ourselves walking home.)

I eat the same things most days. For breakfast, I have a slice of bread (my sister-in-law made a gluten-free sourdough starter—it’s the gift that keeps on giving) with almond butter (the cold-pressed, chunky one from the brand Rejuvenative Foods is delicious) and a tiny bit of honey. Or I have avocado, cucumber, and olive oil on the bread. I make my own almond milk and mix it with a double shot of espresso, ice, and a little honey. And maybe some blueberries—I looove blueberries.

For lunch, I like a lentil situation, like lentil salad with lentil-sesame crackers. My brother is staying with us right now, and he’s a chef (his Insta is @uncle_niks_eats). He makes delicious clean food for dinner: incredible fish tacos, halibut with dill-yogurt sauce, gluten-free lobster pasta. I try to be gluten-free, but of course if there’s an excellent loaf of bread with olive oil, I crush that with a glass of wine and some Parmesan. I’m not a big sugar person—I’d rather have savory—but I have some dark chocolate when I’m fading from doing Zooms all day. The brand Lily’s makes amazing chocolate that’s sweetened with stevia but doesn’t even taste like stevia.


A Once-a-Year Cleanse

My husband and I do a cleanse every January for the whole month. We’ve done it for nearly as long as we’ve been married, so about twelve years. No sugar, no alcohol, no flour, no inflammatory foods. It’s so hard to be so rigid, and it’s so boring! But I do feel like I look better in February than I do in December. And we feel good.

goop pick

  1. goop pick

    G.Tox Detoxifying Superpowder
    goop Beauty G.Tox Detoxifying Superpowder goop, $60/$55 with subscription
  2. goop pick

    L-Nutra (ProLon) The ProLon Diet
    L-Nutra (ProLon) The ProLon Diet goop, $249


Find Your (Chic,
Body-Flattering) Uniform

Clothes can give you a big confidence boost and enhance how you carry yourself. When you’re getting ready to go out and what you’re wearing fits beautifully and complements your shape, you feel like you’ve nailed it. I love clothes, like great jeans that make your butt look cute—I always keep an eye out for those. And a lot of my sweaters I’ve had for years, ones I invested in that were maybe a little more expensive but that haven’t pilled and still look amazing. I like to feel put-together.

goop picks

  1. G. Label Lucy Striped Funnel-Neck Sweater
    G. Label Lucy Striped
    Funnel-Neck Sweater
    goop, $595
  2. G. Label JP Workwear Jeans
    G. Label JP Workwear Jeans goop, $295


Embrace Discomfort

Exercise makes you more aware of your posture and attuned to your body’s strengths and weaknesses. Everything is so tied together—if you don’t have core strength, you can develop back issues. It lifts my mood and makes me feel so much more productive when I physically exert myself. I sort of have a mantra: When I go on runs in this heat, I tell myself the pain I’m feeling is temporary—it’s an hour out of the whole day—and so worth it, and I get to jump in the bay as soon as I’m done. I love not giving up. I’m missing yoga, but right now, I’m running, streaming Taryn Toomey’s The Class, and doing a beach boot camp once a week. If I’m too busy to exercise, though, I don’t beat myself up.


Smooth and Defrizz Your Hair

My hair is super thick, and I’m constantly searching for something to make it smooth. It’s especially frizzy right now because we’re by the beach—it’s basically not frizzy only when it’s wet. I do a hair mask from Rahua about once a week. I love how thick it is, and it works as an antifrizz treatment. Hair oil also helps keep my ends smooth and seals in my color.

I wash with the purple shampoo and conditioner from Rahua to prevent my color from turning brassy. Right after, when my hair is still wet, I twist it up into a bun with hair clips from Deborah Pagani so that I get a nice wave without the kinks and bends that other hair clips usually leave behind—that’s my texture secret.

  1. Rahua Omega 9 Hair Mask
    Rahua Omega 9 Hair Mask goop, $42
  2. goop pick

    Balmyard Beauty Siren Luster Hair Oil
    Balmyard Beauty Siren Luster Hair Oil goop, $64
  3. Deborah Pagani Large Sleek Hairpin
    Deborah Pagani Large Sleek Hairpin goop, $90