Beauty

Make Over Your Makeup Bag: 10 Clean Beauty All-Stars

Written by: the Editors of goop

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Updated: January 1, 2023

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Cleaning up your makeup bag is easier than ever this year, as tech has advanced to the point that there are no compromises to be made in terms of texture, pigment, color payoff, or even scent or packaging. Skip the endocrine disruptors, parabens, phthalates, plastics, petroleum, artificial dyes, and optical brighteners—then sit back and be amazed at how great clean makeup is now.

Made with skin-energizing botanicals and nourishing plant extracts that leave skin gleamy because they’re actually enriching it, every one of these best-in-class clean makeup essentials makes us look (and feel) prettier, happier, and healthier. Whether you love a natural no-makeup makeup look or the drama of a sexy cat-eye and a chic red lip, you’ll find what you’re looking for in the goop clean beauty shop.

putting on makeup

1

GROOMED BROWS

Beautiful brows can sculpt and brighten your entire face so you need less makeup overall. Rye’s biotin-rich serum conditions while it lifts and defines brows, while Kosas’s tinted brow gel boosts depth and fullness. And Westman Atelier’s creamy automatic pencil makes precise, crisp brow strokes.

  1. Clear Gel

    Rye Beauty Brow Grooming Serum
    Rye Beauty Brow Grooming Serum goop, $42
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  2. Tinted Gel

    Kosas Air Brow Tinted Volumizing Treatment Gel
    Kosas Air Brow Tinted Volumizing Treatment Gel goop, $24
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  3. Beautifully Pigmented Pencil

    Westman Atelier Bonne Brow Pencil
    Westman Atelier Bonne Brow Pencil goop, $38
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2

MOST NATURAL-LOOKING SKIN TINTS

Whether you prefer a subtly perfecting sheer SPF 20 or a stick that can be used as spot concealer, foundation, or anything in between, these formulas are made with ingredients to nourish skin, as well as pigments that flatter every skin type and tone.

  1. Tinted Moisturizer

    Beautycounter Dew Skin Tinted Moisturizer
    Beautycounter Dew Skin Tinted Moisturizer goop, $50
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  2. Foundation Stick

    Westman Atelier Vital Skin Foundation Stick
    Westman Atelier Vital Skin Foundation Stick goop, $68
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3

MIRACLE CONCEALER

A great concealer seamlessly renders dark circles, blemishes, and imperfections invisible. This Kosas concealer comes with the skin-care benefits of an eye cream, and RMS Beauty’s pot is easy to use whether you apply it with a brush or fingers, blending easily for flawless skin.

  1. Cream Pot

    RMS Beauty “Un” Cover-Up
    RMS Beauty UnCover-Up goop, $38
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  2. Liquid Wand

    Kosas Revealer Super Creamy + Brightening Concealer and Daytime Eye Cream
    Kosas Revealer Super Creamy + Brightening Concealer and Daytime Eye Cream goop, $28
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4

Gleamy Highlighter

The right highlighter leaves a refreshed, dewy glow that’s so pretty on skin. These sticks have unique iridescent undertones to brighten skin for a lit-from-within radiance.

  1. Westman Atelier Lit Up Highlight Stick
    Westman Atelier Lit Up Highlight Stick goop, $48
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5

Prettiest Cheek Tint

Dab (or brush) cream blush at the apples of your cheeks, then blend at a slightly upward angle for a chiseling effect. This sheer blush, made with all-natural pigments plus jojoba and calendula, comes in shades that flatter just about every skin tone.

  1. Tata Harper Vitamin-Infused Cream Blush
    Tata Harper Vitamin-Infused Cream Blush goop, $45
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6

CHIC EYE PIGMENTS

The ultimate wake-up-your-face eye color is Beam from makeup artist (and Stila founder) Jeanine Lobell’s new clean line, NEEN: Dab it at the inner corners of your eyes, smooth it all over your lids, or use it as highlighter in a pinch—it’s so flattering on skin. ROEN’s glossy cream palette delivers a gorgeous, gleamy wash in four different shades of rose gold, and Westman Atelier’s velvety cream-powder shadow set has three richly pigmented colors: khaki green, pink-y beige, and toffee brown.

  1. Subtle Cream-Gold Glow

    NEEN Pretty Shady Pressed Pigment
    NEEN Pretty Shady Pressed Pigment goop, $25
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  2. Metallic Khaki Green, Pearlescent Beige, and Toffee Brown

    Westman Atelier Eye Pods Eye Shadow
    Westman Atelier Eye Pods Eye Shadow goop, $88
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  3. Shimmery Ivory, Peachy Pink, Maroon, and Taupe

    ROEN Mood 4 Ever Eyeshadow Palette
    ROEN Mood 4 Ever Eyeshadow Palette goop, $49
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7

Eye-Defining Liner

Apply eyeliner between the roots of your lashes along the outer half of your upper lids to instantly define and make lashes look fuller. For a subtle flick or full-on cat-eye, we love the super precise and crisp line we get from ILIA’s felt-tip pen. Jillian Dempsey’s pencil liner is brilliant for sexy-smudgy bedroom eyes.

  1. Pencil

    Jillian Dempsey Khôl Eyeliner
    Jillian Dempsey Khôl Eyeliner goop, $20
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  2. Liquid

    Ilia Clean Liquid Liner
    ILIA Clean Liquid Liner goop, $28
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8

INKY MASCARA

A great glossy, no-smudge mascara wakes up your face in seconds. Our favorites for gorgeous, defined lashes are made with rich, nourishing ingredients that condition lashes so each swipe doubles as a treatment.

  1. Fluttery Length

    Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara
    Tower 28 Beauty MakeWaves Lengthening and Volumizing Mascara goop, $20
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  2. Sultry Volume

    ILIA Fullest Volumizing Mascara
    ILIA Fullest Volumizing Mascara goop, $28
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  3. Sleek Definition

    Saie Mascara 101
    Saie Mascara 101 goop, $26
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9

LIP COLOR THAT SUITS YOU

The silky texture, exquisite pigments, and nourishing ingredients in the goop tinted lip balm trio flatter just about every skin tone—and the new shades include a sheer statement red and the best pink-y neutral. Saie’s new Lip Blur Lipstick delivers beautiful color in a classic creamy-matte formula. And NEEN’s sleek balmy glosses come in the prettiest pigments that feel practically weightless and leave a gorgeous sheen.

  1. Sheer Tints

    goop Beauty GOOPGENES Clean Nourishing Lip Balm Trio
    goop Beauty GOOPGENES Clean
    Nourishing Lip Balm Trio
    goop, $48
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  2. Full-On Lipstick

    Saie Lip Blur
    Saie Lip Blur Lipstick goop, $24
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  3. Pigmented Gloss

    NEEN Glisten Up Double Down Gloss
    NEEN Glisten Up Double Down Gloss goop, $22
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10

The Makeup Bag to Put It All In

You’ll never need to buy another makeup bag once you’ve got this one. Designed by makeup artist Jillian Dempsey, it’s sleek and chic, and it neatly fits everything you need. It’s got two pouches: a small one (perfect for holding eye shadow pods, lipsticks, lash curlers, or concealer sticks) and a large one, plus mini zippered compartments inside, too. We love that it sits upright—which means the contents don’t easily tumble out—and that it’s machine-washable.

  1. Jillian Dempsey Makeup Bag
    Jillian Dempsey Makeup Bag goop, $45
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The Instant Makeup-Reviving Trick

Our favorite for an instant refresh: Smooth on this hydrating face oil to set makeup and to revive it later in the day. Made with nine powerful nutrient-dense oils, it leaves skin gleamy and nourished.

  1. goop Beauty GOOPGENES All-in-One Super Nutrient Face Oil
    goop Beauty GOOPGENES All-in-One Super Nutrient Face Oil goop, $98/$89 with subscription
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