Make Over Your Makeup Bag: 10 Clean Beauty All-Stars
Written by: the Editors of goop
Updated: January 1, 2023
Cleaning up your makeup bag is easier than ever this year, as tech has advanced to the point that there are no compromises to be made in terms of texture, pigment, color payoff, or even scent or packaging. Skip the endocrine disruptors, parabens, phthalates, plastics, petroleum, artificial dyes, and optical brighteners—then sit back and be amazed at how great clean makeup is now.
Made with skin-energizing botanicals and nourishing plant extracts that leave skin gleamy because they’re actually enriching it, every one of these best-in-class clean makeup essentials makes us look (and feel) prettier, happier, and healthier. Whether you love a natural no-makeup makeup look or the drama of a sexy cat-eye and a chic red lip, you’ll find what you’re looking for in the goop clean beauty shop.
Beautiful brows can sculpt and brighten your entire face so you need less makeup overall. Rye’s biotin-rich serum conditions while it lifts and defines brows, while Kosas’s tinted brow gel boosts depth and fullness. And Westman Atelier’s creamy automatic pencil makes precise, crisp brow strokes.
Clear GelRye Beauty Brow Grooming Serum goop, $42SHOP NOW
Tinted GelKosas Air Brow Tinted Volumizing Treatment Gel goop, $24SHOP NOW
Beautifully Pigmented PencilWestman Atelier Bonne Brow Pencil goop, $38SHOP NOW
MOST NATURAL-LOOKING SKIN TINTS
Whether you prefer a subtly perfecting sheer SPF 20 or a stick that can be used as spot concealer, foundation, or anything in between, these formulas are made with ingredients to nourish skin, as well as pigments that flatter every skin type and tone.
Tinted MoisturizerBeautycounter Dew Skin Tinted Moisturizer goop, $50SHOP NOW
Foundation StickWestman Atelier Vital Skin Foundation Stick goop, $68SHOP NOW
A great concealer seamlessly renders dark circles, blemishes, and imperfections invisible. This Kosas concealer comes with the skin-care benefits of an eye cream, and RMS Beauty’s pot is easy to use whether you apply it with a brush or fingers, blending easily for flawless skin.
The right highlighter leaves a refreshed, dewy glow that’s so pretty on skin. These sticks have unique iridescent undertones to brighten skin for a lit-from-within radiance.
Prettiest Cheek Tint
Dab (or brush) cream blush at the apples of your cheeks, then blend at a slightly upward angle for a chiseling effect. This sheer blush, made with all-natural pigments plus jojoba and calendula, comes in shades that flatter just about every skin tone.
CHIC EYE PIGMENTS
The ultimate wake-up-your-face eye color is Beam from makeup artist (and Stila founder) Jeanine Lobell’s new clean line, NEEN: Dab it at the inner corners of your eyes, smooth it all over your lids, or use it as highlighter in a pinch—it’s so flattering on skin. ROEN’s glossy cream palette delivers a gorgeous, gleamy wash in four different shades of rose gold, and Westman Atelier’s velvety cream-powder shadow set has three richly pigmented colors: khaki green, pink-y beige, and toffee brown.
Subtle Cream-Gold GlowNEEN Pretty Shady Pressed Pigment goop, $25SHOP NOW
Metallic Khaki Green, Pearlescent Beige, and Toffee BrownWestman Atelier Eye Pods Eye Shadow goop, $88SHOP NOW
Shimmery Ivory, Peachy Pink, Maroon, and TaupeROEN Mood 4 Ever Eyeshadow Palette goop, $49SHOP NOW
Apply eyeliner between the roots of your lashes along the outer half of your upper lids to instantly define and make lashes look fuller. For a subtle flick or full-on cat-eye, we love the super precise and crisp line we get from ILIA’s felt-tip pen. Jillian Dempsey’s pencil liner is brilliant for sexy-smudgy bedroom eyes.
A great glossy, no-smudge mascara wakes up your face in seconds. Our favorites for gorgeous, defined lashes are made with rich, nourishing ingredients that condition lashes so each swipe doubles as a treatment.
Fluttery LengthTower 28 Beauty MakeWaves Lengthening and Volumizing Mascara goop, $20SHOP NOW
Sultry VolumeILIA Fullest Volumizing Mascara goop, $28SHOP NOW
Sleek DefinitionSaie Mascara 101 goop, $26SHOP NOW
LIP COLOR THAT SUITS YOU
The silky texture, exquisite pigments, and nourishing ingredients in the goop tinted lip balm trio flatter just about every skin tone—and the new shades include a sheer statement red and the best pink-y neutral. Saie’s new Lip Blur Lipstick delivers beautiful color in a classic creamy-matte formula. And NEEN’s sleek balmy glosses come in the prettiest pigments that feel practically weightless and leave a gorgeous sheen.
Sheer Tintsgoop Beauty GOOPGENES Clean
Nourishing Lip Balm Trio goop, $48SHOP NOW
Full-On LipstickSaie Lip Blur Lipstick goop, $24SHOP NOW
Pigmented GlossNEEN Glisten Up Double Down Gloss goop, $22SHOP NOW
The Makeup Bag to Put It All In
You’ll never need to buy another makeup bag once you’ve got this one. Designed by makeup artist Jillian Dempsey, it’s sleek and chic, and it neatly fits everything you need. It’s got two pouches: a small one (perfect for holding eye shadow pods, lipsticks, lash curlers, or concealer sticks) and a large one, plus mini zippered compartments inside, too. We love that it sits upright—which means the contents don’t easily tumble out—and that it’s machine-washable.
The Instant Makeup-Reviving Trick
Our favorite for an instant refresh: Smooth on this hydrating face oil to set makeup and to revive it later in the day. Made with nine powerful nutrient-dense oils, it leaves skin gleamy and nourished.