What Can I Do about Dry, Damaged Hair?

Written by: Brianna Peters


Published on: June 14, 2023


When your hair is in bad shape, you know it. “It’s hair with split ends, no bounce or shine, and little to no flexibility that breaks super easily,” says top New York hairstylist Harry Josh, who definitely sees his share of it. (To his list, we might add dullness, flatness, nonstop dryness, and color that’s lost its luster.) The potential causes—from overprocessing, overstyling, hard water, sun damage, and chlorine damage to something as basic as dietary factors—are many, but the road back to shiny, bouncy, healthy-looking hair is the same regardless: a consistent hair routine designed to nourish and revive.

1. Shampoo Less Frequently

This allows your hair’s natural oils to moisturize your hair—something any hair type benefits from. When you do wash, avoid harsh shampoos (like those with sulfates, for example, which can strip your hair). Instead, use ones made with moisturizing oils, nourishing botanicals, and vitamins to keep your hair smooth and elastic.

  1. Amino Acid and Botanical Superblend

    goop Beauty
    Amino Acid Shinebath Shampoo
    goop, $36SHOP NOW
  2. Rahua and Morete Oils

    Color Full Shampoo
    goop, $38SHOP NOW
  3. Provitamin B5 and Geranium Oil

    Grown Alchemist
    Anti-Frizz - Shampoo 0.5
    goop, $50SHOP NOW

2. Condition Religiously

If there’s one key to keeping your hair soft and silky, it’s smoothing on the right nourishing hair treatment after every shampoo—it makes a huge difference in the way your hair looks and feels. Check the ingredient label for moisturizing oils like jojoba or coconut; in terms of ingredients, Josh particularly loves lactic acid and amino acids to keep hair strong and shiny.

  1. Coconut and Castor Oils

    goop Beauty
    Amino Acid Shinebath Conditioner
    goop, $36SHOP NOW
  2. Jojoba and Avocado Oils

    Sangre de Fruta
    Garden of Earthly Delights Botanical Conditioner
    goop, $52SHOP NOW
  3. Lactic Acid and Tsubaki Seed Oil

    Crown Affair
    The Ritual Conditioner
    goop, $36SHOP NOW

3. Pretreat for Shine and Great Texture

  1. goop Beauty
    Restore + Shine Hair Serum
    goop, $55SHOP NOW

This preshampoo treatment forms a protective layer around your hair so you don’t strip too much moisture away when you’re shampooing, and the result is shinier, softer, more-manageable hair with noticeably better texture.

4. Smooth in Leave-In

Unless your hair is very fine, add leave-in conditioner to your routine (after conditioning, once you’re out of the shower). “Straight, fine hair can get oily and too shiny, so you need just the tiniest amount of leave-in on the ends if that’s your hair type,” says Josh. But every other hair type benefits immensely from an added leave-in step, whether you use a spritz, a cream, or an oil. Smooth or spray it through towel-dried hair from the midlengths to the ends before styling as usual.

  1. Ultimate Frizz Cream

    Milk Anti-Frizz Leave-In Conditioner
    goop, $44SHOP NOW
  2. Light but Powerful and Volumizing Spritz

    Hair Love Prep Spray
    goop, $28SHOP NOW
  3. Amazing Oil for Thick, Textured Hair

    Willow Glen Treatment Oil
    goop, $48SHOP NOW

5. Deep-Condition Like You Mean It

Those with color-treated, heat-styled, chemically straightened, breakage-prone, or pool-, ocean-, or sun-soaked hair should never skip a weekly hair mask. “If you’re regularly coloring your hair and you’re starting to see it dry out, a heavy-duty hair mask once a week for about three to five minutes will work miracles,” says Josh.

  1. Strengthening

    Dr. Barbara Sturm
    Repair Hair Mask
    goop, $65SHOP NOW
  2. Silkifying

    Crown Affair
    The Renewal Mask
    goop, $58SHOP NOW
  3. Softening

    Hydrating Hair Masque
    goop, $30SHOP NOW

6. Use the Highest-Quality Stylers

When you use heat tools, never turn them up to the max heat setting to finish styling more quickly. Think of it like cooking: If you put oil in a scalding hot pan, the oil smokes and burns. To avoid burning your hair, choose tools with adjustable heat settings, says Josh. “And for an extra layer of defense, apply heat protectant before using any hot tools,” he says. “It really works.”

  1. Dryer with Eight Heat, Speed, and Ion Settings

    Harry Josh
    Pro Dryer 2000
    goop, $249SHOP NOW
  2. Softening, Color-Protecting spray

    Hydration Detangler + UV Barrier
    goop, $34SHOP NOW
  3. Frizz-Fighting Leave-In and Heat Protectant

    Grown Alchemist
    Smoothing Hair Treatment
    goop, $50SHOP NOW

7. Take Vitamins to Support Healthy Hair

  1. goop Beauty
    Everyday Glow Multivitamin
    goop, $60SHOP NOW

Eating a diet full of omega-3s (think salmon) and antioxidants (berries and spinach) helps support super soft and shiny hair. You can also get essential healthy-hair nutrients from this daily multivitamin, which supports healthy hair, skin, and nails with biotin, niacin, zinc, and iron, plus the antioxidant nutrients beta-carotene, vitamins C and E, lycopene, selenium, and more.*

8. Schedule Regular Trims

A good trim goes a long way in making your hair look and feel healthier. “Everyone’s hair grows at a different rate, but a general rule of thumb is to look to get your hair cut every two to three months to keep it healthy,” says Josh.



*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.