7 Rules for Moisturizing Your Hair So It’s Sexy, Shiny, and Healthy-Looking

Written by: Erica Ndlovu


Updated on: January 3, 2024


Whatever your hair type—straight, wavy, curly, coily—this time of year is often the toughest on it, in terms of dullness, dryness, split ends, and more. To get the shine, the bounce, and all the healthy vibes back, we’ve put together something of a boot camp for hair, with scalp treatments, deep conditioners, hair serums, and styling products that double as hydrators.

1. Start with Exfoliation

When you think of exfoliation for your hair, you might think about product buildup, and certainly a thorough cleanse is great for healthy-looking hair. But exfoliation also makes way for nourishing ingredients, like the vitamin C and omega-rich sea buckthorn oil in our Restore + Shine Hair Serum.

Exfoliation also helps balance natural hair oils, prevent a dry scalp (flakes, begone!), and encourage healthier-looking hair overall. A good rule of thumb is to exfoliate once or twice a week.

  1. Renewing Shampoo Scrub

    goop Beauty
    Himalayan Salt Scalp Scrub Shampoo
    goop, $55/$38 with subscription
    This unique whipped shampoo purifies the scalp as it softens your hair—and the chunks of salt feel incredible as you massage it in.
  2. Between Washes

    Act + Acre
    Cold Processed® Scalp Detox
    goop, $48
    Designed to cleanse and detoxify the scalp, this once-a-week tonic dissolves buildup and excess oil as it gently hydrates.
  3. Gentle Massaging Brush

    Manta Hairbrush
    goop, $35
    This flexible palm-size brush has bendy, forgiving bristles that minimize snags.

2. Hair-Reviving Secret: This Prewash Serum

For your shiniest, softest, healthiest-looking hair, this preshampoo glow serum works like a dream no matter your hair type or texture. It’s made with omega-rich sea buckthorn oil to moisturize as it smooths out tangles.

  1. goop Beauty
    Restore + Shine Hair Serum
    goop, $55/$44 with subscriptionSHOP NOW

3. Wash Less and Condition Thoroughly

  1. Dry Shampoo

    Crown Affair
    The Dry Shampoo
    goop, $36
    This volumizing formula leaves hair fresh, beautifully textured, and gorgeously scented with bergamot, yuzu, and lemongrass.


This super nourishing, shine-inducing combination is the obsession of every single editor on the goop beauty team. The formulas leave your hair shiny, smooth, soft, more manageable, and beautifully textured (they also smell amazing).

  1. Rahua
    Hydration Shampoo and Conditioner Lush Pumps
    goop, $112SHOP NOW

4. Indulge in Masks and Treatments

  1. Conditioner and Styler

    Sangre de Fruta
    Botanical Hair Elixir
    goop, $96
    This silky, lightweight styling cream multitasks as an ultramoisturizing mask and conditioner.
  2. Nourishing Mask

    goop Beauty
    Nutrient Shinebath Hair Mask
    goop, $55/$50 with subscription
    For intense moisture, this mask works on dry, damaged, colored, or heat-treated hair.
  3. Ultimate Frizz Cream

    Grown Alchemist
    Smoothing Hair Treatment
    goop, $50
    A secret weapon for silky-smooth, frizz-free hair, this leave-in prestyling treatment moisturizes and tames flyaways.
  4. Leave-In Serum

    Augustinus Bader
    The Leave-In Hair Treatment
    goop, $85
    Nourishing for all hair types, this treatment from the legendary Dr. Augustinus Bader smooths, detangles, and softens for healthier-looking hair.

5. Oils Can Serve Different Purposes

  1. Pure Hydration

    Balmyard Beauty
    Siren Luster Hair Oil
    goop, $64
    For dry hair and ends: a rich blend of four tropical oils that leaves you with super soft, shiny hair.
  2. For Bounce and Shine

    Color Full Glossing Oil Mist
    goop, $58
    Safe for color-treated hair, this lightweight oil-mist moisturizes and leaves hair glossy.
  3. Part Hair Perfume, Part Moisturizer

    Willow Glen Treatment Oil
    goop, $48
    This ultranourishing, floral-scented treatment tames frizz and leaves hair smooth and shiny.

6. Have a System

Gwyneth often struggled with damage, frizz, and split ends after years, she says, of wear and tear, like heat styling for movies and red carpets, bleaching, coloring, and spending time in the sun. Since she’s started sticking consistently to this routine, she’s reported that her hair is the shiniest, softest, and healthiest-looking it’s ever been.

  1. goop Beauty
    Gwyneth’s Healthy Hair Kit
    goop, $189.60SHOP NOW

7. Silk Makes a Real Difference for Your Hair

  1. Slip
    White King Pillow Case
    goop, $110
    This pure mulberry-silk pillowcase qualifies as a full-on beauty treatment, helping discourage split ends—and encourage smooth skin.
  2. Slip
    Silk Scrunchies - Small
    goop, $39
    These gleamy silk hair ties protect your hair and—miraculously—stay in place.