7 Rules for Moisturizing Your Hair So It’s Sexy, Shiny, and Healthy-Looking
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Updated on: January 3, 2024

Whatever your hair type—straight, wavy, curly, coily—this time of year is often the toughest on it, in terms of dullness, dryness, split ends, and more. To get the shine, the bounce, and all the healthy vibes back, we’ve put together something of a boot camp for hair, with scalp treatments, deep conditioners, hair serums, and styling products that double as hydrators.
1. Start with Exfoliation
When you think of exfoliation for your hair, you might think about product buildup, and certainly a thorough cleanse is great for healthy-looking hair. But exfoliation also makes way for nourishing ingredients, like the vitamin C and omega-rich sea buckthorn oil in our Restore + Shine Hair Serum.
Exfoliation also helps balance natural hair oils, prevent a dry scalp (flakes, begone!), and encourage healthier-looking hair overall. A good rule of thumb is to exfoliate once or twice a week.
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Renewing Shampoo Scrub
goop BeautyHimalayan Salt Scalp Scrub Shampoogoop, $55/$38 with subscriptionThis unique whipped shampoo purifies the scalp as it softens your hair—and the chunks of salt feel incredible as you massage it in.SHOP NOW -
Between Washes
Act + AcreCold Processed® Scalp Detoxgoop, $48Designed to cleanse and detoxify the scalp, this once-a-week tonic dissolves buildup and excess oil as it gently hydrates.SHOP NOW -
Gentle Massaging Brush
MantaManta Hairbrushgoop, $35This flexible palm-size brush has bendy, forgiving bristles that minimize snags.SHOP NOW
2. Hair-Reviving Secret: This Prewash Serum
For your shiniest, softest, healthiest-looking hair, this preshampoo glow serum works like a dream no matter your hair type or texture. It’s made with omega-rich sea buckthorn oil to moisturize as it smooths out tangles.
3. Wash Less and Condition Thoroughly
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Dry Shampoo
Crown AffairThe Dry Shampoogoop, $36This volumizing formula leaves hair fresh, beautifully textured, and gorgeously scented with bergamot, yuzu, and lemongrass.SHOP NOW
MOISTURIZE AND DETANGLE
This super nourishing, shine-inducing combination is the obsession of every single editor on the goop beauty team. The formulas leave your hair shiny, smooth, soft, more manageable, and beautifully textured (they also smell amazing).
4. Indulge in Masks and Treatments
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Conditioner and Styler
Sangre de FrutaBotanical Hair Elixirgoop, $96This silky, lightweight styling cream multitasks as an ultramoisturizing mask and conditioner.SHOP NOW -
Nourishing Mask
goop BeautyNutrient Shinebath Hair Maskgoop, $55/$50 with subscriptionFor intense moisture, this mask works on dry, damaged, colored, or heat-treated hair.SHOP NOW -
Ultimate Frizz Cream
Grown AlchemistSmoothing Hair Treatmentgoop, $20A secret weapon for silky-smooth, frizz-free hair, this leave-in prestyling treatment moisturizes and tames flyaways.SHOP NOW -
Leave-In Serum
Augustinus BaderThe Leave-In Hair Treatmentgoop, $90Nourishing for all hair types, this treatment from the legendary Dr. Augustinus Bader smooths, detangles, and softens for healthier-looking hair.SHOP NOW
5. Oils Can Serve Different Purposes
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Pure Hydration
Balmyard BeautySiren Luster Hair Oilgoop, $64For dry hair and ends: a rich blend of four tropical oils that leaves you with super soft, shiny hair.SHOP NOW -
For Bounce and Shine
RahuaColor Full Glossing Oil Mistgoop, $34.80Safe for color-treated hair, this lightweight oil-mist moisturizes and leaves hair glossy.SHOP NOW -
Part Hair Perfume, Part Moisturizer
ROZWillow Glen Treatment Oilgoop, $48This ultranourishing, floral-scented treatment tames frizz and leaves hair smooth and shiny.SHOP NOW
6. Have a System
Gwyneth often struggled with damage, frizz, and split ends after years, she says, of wear and tear, like heat styling for movies and red carpets, bleaching, coloring, and spending time in the sun. Since she’s started sticking consistently to this routine, she’s reported that her hair is the shiniest, softest, and healthiest-looking it’s ever been.
7. Silk Makes a Real Difference for Your Hair
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SlipWhite King Pillow Casegoop, $110This pure mulberry-silk pillowcase qualifies as a full-on beauty treatment, helping discourage split ends—and encourage smooth skin.SHOP NOW
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SlipSilk Scrunchies - Smallgoop, $35These gleamy silk hair ties protect your hair and—miraculously—stay in place.SHOP NOW