Augustinus Bader The Rich Shampoo and Conditioner: goop Editors Are Obsessed

Written by: Jean Godfrey-June


Published on: May 1, 2024


Jean Godfrey-June

Executive Beauty Director

I went to give a speech at the world-famous Canyon Ranch in Tucson, where the air is beautiful—and very dry. Dry air causes my normally wavy hair to straighten, of its own accord, into an ’80s-newscaster blowout. A blowout is just a terrible look on me—hairdressers talk me into it, and then I see the regret in their eyes when they’re done. If you’ve ever read the adorable and hilarious children’s book Dandelion, that’s the vibe. And in a dry climate, the blowout appears without the stylist or the blow-dryer.

Unless I really moisturize. I had samples of the new Augustinus Bader Rich shampoo and conditioner, so I tucked them in my bag and hoped for the best.

In the cavernous Canyon Ranch shower, though, there was a panic: Was the shampoo sample mislabeled? It was creamy, like a conditioner. And then the conditioner was a silky gel—like a shampoo. I squinted, I hemmed and hawed, but I went with it.

Encouragingly, the creamy shampoo foamed right up, and the conditioner felt amazing in my hair, which seemed instantly more supple, elastic, moisturized, and, well, rich. I finished with a little leave-in conditioner, also from Bader, and dashed to my next activity, a gorgeous hike in the already-strong morning sun, a prescription for overstraight hair if there ever was one. I returned to my chic casita and my jaw dropped: My usual waves cascaded around me as if I’d been lounging in the tropics. If it’s nourishing, softening, and shine you want, go for broke with The Rich.

  1. Augustinus Bader
    The Rich Shampoo
    goop, $60SHOP NOW
  2. Augustinus Bader
    The Rich Conditioner
    goop, $60SHOP NOW