Kate Solomon, once a product developer at a huge cosmetic corporation, became pregnant and began to realize that conventional children’s skincare lines were made with potentially toxic ingredients that she would never consider putting on her son’s skin. She began formulating her own products with the highest-quality, gentlest, nontoxic ingredients possible—and named the line after her son’s stuffed rabbit. Her first products were specifically formulated for children with allergies, but the simple, nourishing products were so popular that there are now products for the entire family.