B Yoga

B Yoga founder Andrea Morris was working with an especially grippy, durable rubber—her family was in the manufacturing business—when she realized it would make a perfect yoga mat. That rubber became the core material of Morris’s first yoga product, the B Mat, which quickly rose to cult status among devoted yogis. Since then, B Yoga has become a hub for high-performance yoga and fitness essentials, from mats to blocks to cushy meditation pillow sets.