This brilliant, frizz-discouraging towel dries hair faster, with fewer flyaways—and it looks cooly chic doing it. Founder Britta Cox was looking for a shortcut for long, damaging blow-dries; the solution, a series of lightweight, super-absorbent hair towels, is life-changing: Less frizz, less snagging, more time for everything else. We keep a stack in the bathroom by the shower.