This sexy-chic line started when founder Jena Covello was diagnosed with endometriosis and adenomyosis: She started investigating what she was putting into—and onto—her body, and couldn’t find non-toxic, aluminum-free, effective deodorant. So she started mixing samples in her West Hollywood kitchen, and six months later, created her first stick deodorant. The subtly scented formula really works, and of course, it looks fantastic, too.